Problems In Marketing PDF Download
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Author | : Luiz Moutinho |
Publisher | : SAGE |
Total Pages | : 337 |
Release | : 2007-12-12 |
Genre | : Business & Economics |
ISBN | : 1849202621 |
Download Problems in Marketing Book in PDF, ePub and Kindle
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Author | : Roger A. Kerin |
Publisher | : Allyn & Bacon |
Total Pages | : 696 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : 9780205081042 |
Download Strategic Marketing Problems Book in PDF, ePub and Kindle
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author | : Arch Wilkinson Shaw |
Publisher | : |
Total Pages | : 136 |
Release | : 1915 |
Genre | : Business & Economics |
ISBN | : |
Download Some Problems in Market Distribution Book in PDF, ePub and Kindle
Author | : Bernard Jaworski |
Publisher | : Emerald Group Publishing |
Total Pages | : 285 |
Release | : 2020-08-03 |
Genre | : Business & Economics |
ISBN | : 183982686X |
Download The Organic Growth Playbook Book in PDF, ePub and Kindle
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Author | : Steven H. Star |
Publisher | : McGraw-Hill Companies |
Total Pages | : 872 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
Download Problems in Marketing Book in PDF, ePub and Kindle
Author | : M. T. Copeland |
Publisher | : |
Total Pages | : |
Release | : 1922 |
Genre | : |
ISBN | : |
Download Marketing Problems Book in PDF, ePub and Kindle
Author | : Ann-Marie Kennedy |
Publisher | : Routledge |
Total Pages | : 255 |
Release | : 2019-07-15 |
Genre | : Business & Economics |
ISBN | : 0429839294 |
Download Macro-Social Marketing Insights Book in PDF, ePub and Kindle
Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 760 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : |
Download Strategic Marketing Problems Book in PDF, ePub and Kindle
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
Author | : Roger A. Kerin |
Publisher | : Prentice Hall |
Total Pages | : 744 |
Release | : 2007 |
Genre | : Marketing |
ISBN | : |
Download Strategic Marketing Problems Book in PDF, ePub and Kindle
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author | : Nils Davis |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 144 |
Release | : 2018-03-05 |
Genre | : |
ISBN | : 9781983838934 |
Download The Secret Product Manager Handbook Book in PDF, ePub and Kindle
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)