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| Author | : Nirmalya Kumar |
| Publisher | : Harvard Business Press |
| Total Pages | : 292 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781422101674 |
The growth in private labels has huge implications for managers on both sides.
| Author | : Arslan, Yusuf |
| Publisher | : IGI Global |
| Total Pages | : 383 |
| Release | : 2019-09-20 |
| Genre | : Business & Economics |
| ISBN | : 1799802590 |
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
| Author | : Philip B. Fitzell |
| Publisher | : Global Book Productions |
| Total Pages | : 306 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.
| Author | : Sal Venture |
| Publisher | : |
| Total Pages | : 52 |
| Release | : 2021-05-24 |
| Genre | : |
| ISBN | : |
What is private labeling and how does it work? Private label products, similar to white label products, are goods created by one company to be sold and branded by another company. A business owner selling private label products is looking for a product they can put their own brand name on and sell as if it's their own. The private labeling business is exploding. There is a huge opportunity to grab your own piece of the pie, and to build a real business, selling your own physical products. In this book, I will teach you how to build your own business within 90 days. It is crammed packed with actionable TIPS and TRICKS to blow away the competition. This book will give you all the information required to help you on your way to building a HUGE business. You will learn: -How to choose bestselling products -How to find a supplier that will manufacture the products for you -How to create a brand, logo, and packaging -How to ship your products to Amazon -How to create a compelling listing that sells! -How to launch your products with HUGE success!
| Author | : Karen Gwartzman |
| Publisher | : |
| Total Pages | : 138 |
| Release | : 2017-08-21 |
| Genre | : |
| ISBN | : 9781975685317 |
Are you a coach, service provider or a new entrepreneur looking to add revenue to your business? Then keep reading... This may be no surprise to you, but did you know that the number one way to generate income is by adding products to your business? So let us ask you... Do you have a product with your brand name on it? If you don't, YOU NEED ONE!Join Karen and Neil, creators of the Private Label University as they share with you their family's 60-year-old formula to private labeling products from scratch. They have shared a foolproof way to add products to a business or create a business around products. Not only do products help you build a brand, but it is also a fluid way to generate continuous income. Follow along as they walk you through a 5-step process to private labeling products from scratch and launching on Amazon. They have been private labeling products for over 3 decades, and they are sharing the secrets to this proven system. Yes, the same step-by-step process they have been using to private label thousand and thousand of products for chain stores and TOP product entrepreneurs around the world, helping then build HUGE brands and sell like crazy. You will walk away learning:*How to get started private labeling products with your brand, even if you know nothing about products.*How to add products to your business to spread your awesome brand around the globe.*The secret to product selection using our proprietary Unique Signature Formula*The 5 step private label secret that retailers are using to build and sell their brandsAre you ready for the world to recognize your business brand internationally?Get ready to access the most sought after private label product formula - Private Label Secrets.
| Author | : Keith Lincoln |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 312 |
| Release | : 2009-05-03 |
| Genre | : Business & Economics |
| ISBN | : 0749457392 |
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
| Author | : Eli C. Gordon |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 86 |
| Release | : 2015-02-26 |
| Genre | : |
| ISBN | : 9781508646624 |
A Step by Step Manual on how to create a large Amazon business by creating your own Private Label brand! The private labeling business is exploding. There is a huge opportunity to grab your own piece of the pie, and to build a real business, selling your own physical products. This is the absolute perfect business model that requires: Low Start Up Investment Capital Quick payback on your Initial investment Minimal Risk Huge passive income potential Here Is A Preview Of What You'll Learn... In this book I will teach you step by step, how to build your own business within 90 days. It is crammed packed with actionable TIPS and TRICKS to blow away the competition. There are courses out there that sell for up to $4000. You don't need them. PRIVATE LABEL EMPIRE will give you all the information required to help you on your way to building a HUGE business. You will learn: How to choose bestselling products How to find a supplier that will manufacture the products for you How to create a brand, logo, and packaging How to ship your products to Amazon How to create a compelling listing that sells! How to launch your products with HUGE success!
| Author | : Francisco J. Martinez-Lopez |
| Publisher | : Springer Nature |
| Total Pages | : 178 |
| Release | : 2020-05-13 |
| Genre | : Business & Economics |
| ISBN | : 3030477649 |
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
| Author | : Dale Blake |
| Publisher | : Speedy Publishing LLC |
| Total Pages | : 26 |
| Release | : 2015-05-08 |
| Genre | : Business & Economics |
| ISBN | : 168212004X |
With private label selling, the inventor or manufacturer will contact an established brand seller and have him or her distribute products under their name. In this way, the brand name makes a profit and the inventor get more and more of their product to the market. An alternative approach to the matter is private label sellers approaching manufacturers with the proposition. Starting this business and convincing the manufacturer that you are the right brand to get those better sells is a delicate task that needs elaborate preparations.
| Author | : Kelly Yang |
| Publisher | : HarperCollins |
| Total Pages | : 416 |
| Release | : 2022-05-31 |
| Genre | : Young Adult Fiction |
| ISBN | : 0062941127 |
The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *
