Principles Of Integrated Marketing Communications PDF Download
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| Author | : Lawrence Ang |
| Publisher | : Cambridge University Press |
| Total Pages | : 529 |
| Release | : 2021-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1108571514 |
Download Principles of Integrated Marketing Communications Book in PDF, ePub and Kindle
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
| Author | : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.) |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-12-20 |
| Genre | : |
| ISBN | : 9781524943820 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
| Author | : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor |
| Publisher | : Penerbit USM |
| Total Pages | : 324 |
| Release | : 2022-10-18 |
| Genre | : Business & Economics |
| ISBN | : 9674615334 |
Download Principles of Integrated Marketing Communications: A Malaysia Casebook Book in PDF, ePub and Kindle
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
| Author | : Lawrence Ang |
| Publisher | : Cambridge University Press |
| Total Pages | : 415 |
| Release | : 2014-01-02 |
| Genre | : Business & Economics |
| ISBN | : 1107649188 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
| Author | : Philip J. Kitchen |
| Publisher | : Springer Nature |
| Total Pages | : 379 |
| Release | : 2022-01-03 |
| Genre | : Business & Economics |
| ISBN | : 3030764168 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
| Author | : Sandra Moriarty |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 666 |
| Release | : 2018-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1292262141 |
Download Advertising & IMC: Principles and Practice, Global Edition Book in PDF, ePub and Kindle
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
| Author | : Robyn Blakeman |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 368 |
| Release | : 2018-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1538101068 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
| Author | : Jerry Kliatchko |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 135 |
| Release | : 2019-10-29 |
| Genre | : Social Science |
| ISBN | : 1527542394 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
| Author | : Sandra Ernst Moriarty |
| Publisher | : |
| Total Pages | : 669 |
| Release | : 2014-04-03 |
| Genre | : Advertising |
| ISBN | : 9781292017396 |
Download Advertising & IMC Book in PDF, ePub and Kindle
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
| Author | : Richard Varey |
| Publisher | : Routledge |
| Total Pages | : 418 |
| Release | : 2002-09-11 |
| Genre | : Business & Economics |
| ISBN | : 1134581599 |
Download Marketing Communication Book in PDF, ePub and Kindle
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
