Principles of Contemporary Marketing
Author | : David L. Kurtz |
Publisher | : |
Total Pages | : |
Release | : 2006 |
Genre | : |
ISBN | : |
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Author | : David L. Kurtz |
Publisher | : |
Total Pages | : |
Release | : 2006 |
Genre | : |
ISBN | : |
Author | : Ayantunji Gbadamosi |
Publisher | : SAGE |
Total Pages | : 626 |
Release | : 2019-09-02 |
Genre | : Business & Economics |
ISBN | : 1526485400 |
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Author | : David L. Kurtz |
Publisher | : Thomson South-Western |
Total Pages | : 662 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : 9780538481779 |
PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.
Author | : D. CHANDRA BOSE |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 321 |
Release | : 2010-01-08 |
Genre | : Business & Economics |
ISBN | : 8120339452 |
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Author | : Louis E. Boone |
Publisher | : Harcourt Brace College Publishers |
Total Pages | : 708 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 9780030744341 |
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Author | : Monle Lee |
Publisher | : Routledge |
Total Pages | : 452 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 0789022990 |
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author | : Adrian Palmer |
Publisher | : |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : 9780077129514 |
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
Author | : David L. Kurtz |
Publisher | : |
Total Pages | : 604 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : 9780495987826 |
Author | : Philip Kotler |
Publisher | : Pearson |
Total Pages | : 0 |
Release | : 2020-11-11 |
Genre | : |
ISBN | : 9780136708582 |
Author | : R S N Pillai |
Publisher | : S. Chand Publishing |
Total Pages | : 545 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 8121932440 |
Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.