Primer Of Public Relations Research Second Edition PDF Download
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| Author | : Don W. Stacks |
| Publisher | : Guilford Press |
| Total Pages | : 384 |
| Release | : 2010-07-13 |
| Genre | : Business & Economics |
| ISBN | : 1606239155 |
Download Primer of Public Relations Research, Second Edition Book in PDF, ePub and Kindle
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
| Author | : Don W. Stacks |
| Publisher | : Guilford Publications |
| Total Pages | : 417 |
| Release | : 2016-11-23 |
| Genre | : Business & Economics |
| ISBN | : 146252270X |
Download Primer of Public Relations Research, Third Edition Book in PDF, ePub and Kindle
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
| Author | : Don W. Stacks |
| Publisher | : Guilford Press |
| Total Pages | : 404 |
| Release | : 2016-10-10 |
| Genre | : Business & Economics |
| ISBN | : 9781462527977 |
Download Primer of Public Relations Research, Third Edition Book in PDF, ePub and Kindle
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
| Author | : Christine Daymon |
| Publisher | : Routledge |
| Total Pages | : 302 |
| Release | : 2005-06-29 |
| Genre | : Business & Economics |
| ISBN | : 113459609X |
Download Qualitative Research Methods in Public Relations and Marketing Communications Book in PDF, ePub and Kindle
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
| Author | : David Michaelson |
| Publisher | : Business Expert Press |
| Total Pages | : 289 |
| Release | : 2017-01-24 |
| Genre | : Business & Economics |
| ISBN | : 163157762X |
Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition Book in PDF, ePub and Kindle
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
| Author | : W. Timothy Coombs |
| Publisher | : John Wiley & Sons |
| Total Pages | : 154 |
| Release | : 2013-07-08 |
| Genre | : Business & Economics |
| ISBN | : 1118554043 |
Download It's Not Just PR Book in PDF, ePub and Kindle
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
| Author | : Donald W. Jugenheimer |
| Publisher | : Routledge |
| Total Pages | : 437 |
| Release | : 2015-04-16 |
| Genre | : Business & Economics |
| ISBN | : 1317507363 |
Download Advertising and Public Relations Research Book in PDF, ePub and Kindle
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
| Author | : Trevor Morris |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 334 |
| Release | : 2017-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1350304662 |
Download PR Today Book in PDF, ePub and Kindle
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
| Author | : Shannon A. Bowen |
| Publisher | : Business Expert Press |
| Total Pages | : 196 |
| Release | : 2019-03-04 |
| Genre | : Business & Economics |
| ISBN | : 1949443671 |
Download An Overview of The Public Relations Function, Second Edition Book in PDF, ePub and Kindle
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
| Author | : Joseph M. Zappala |
| Publisher | : Routledge |
| Total Pages | : 312 |
| Release | : 2010-04-02 |
| Genre | : Business & Economics |
| ISBN | : 1135231583 |
Download Public Relations Writing Worktext Book in PDF, ePub and Kindle
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
