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Priceless Publicity

Priceless Publicity
Author: H Khatun
Publisher: Hayat House
Total Pages: 166
Release: 2022-12-01
Genre: Business & Economics
ISBN:

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Getting good media coverage for your business isn't cheap... The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USD The average cost of hiring a PR agency: approx. £3,000 / $3790 USD per month Hiring an in-house PR manager - £2,500+ / $3,158 USD per month Doesn't it make more sense to do it yourself? If so, then this book is for you. Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru. You can learn in your own time - at your own pace - whilst still running your business. This book covers teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in. There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured. So no more: - trying and failing to interest journalists in your business' stories - wasted hours spent Googling how to write a press release - seeing your competitors get coverage you deserve - guesswork Instead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity. This book is perfect for you if you're a: Start-up Author Small business owner Consultant Entrepreneur Freelancer Why I created this book... I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own. So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made. Keywords: Small business marketing, PR, public relations, start-ups, startups, media coverage, how to grow your business, how to build your brand, free publicity, marketing books, PR books, business books, tips for small businesses.


Priceless Publicity

Priceless Publicity
Author: H Khatun
Publisher:
Total Pages: 0
Release: 2022-12-14
Genre:
ISBN: 9781916318380

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Getting good media coverage for your business isn't cheap... The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USD The average cost of hiring a PR agency: approx. £3,000 / $3790 USD per month Hiring an in-house PR manager - £2,500+ / $3,158 USD per month Doesn't it make more sense to do it yourself? If so, then this book is for you. Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. It's your PR kit in a book. With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru. You can learn in your own time - at your own pace - whilst still running your business. This book teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in. There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured. So no more: - trying and failing to interest journalists in your business' stories - wasted hours spent Googling how to write a press release - seeing your competitors get coverage you deserve - guesswork Instead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity. This book is perfect for you if you're a: Start-up Author Small business owner Consultant Entrepreneur Freelancer And the transferable skills in this book apply to ANY industry. Why I created this book... I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own. So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made.


Priceless

Priceless
Author: William Poundstone
Publisher: Hill and Wang
Total Pages: 350
Release: 2010-01-05
Genre: Business & Economics
ISBN: 1429943939

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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.


Publicity's Secret

Publicity's Secret
Author: Jodi Dean
Publisher: Cornell University Press
Total Pages: 225
Release: 2018-08-06
Genre: Political Science
ISBN: 1501721232

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In recent decades, media outlets in the United States—most notably the Internet—have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is built around analyses of Bill Gates, Theodore Kaczynski, popular journalism, the Internet and technology, as well as the conspiracy theory subculture that has marked American history from the Declaration Independence to the political celebrity of Hillary Rodham Clinton. The author claims that the media's insistence on the public's right to know leads to the indiscriminate investigation and dissemination of secrets. Consequently, in her view, the theoretical ideal of the public sphere, in which all processes are transparent, reduces real-world politics to the drama of the secret and its discovery.


Vending Machines

Vending Machines
Author: Kerry Segrave
Publisher: McFarland
Total Pages: 291
Release: 2015-10-05
Genre: Social Science
ISBN: 0786481595

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Although the 1880s are considered the beginning of the vending machine era, these devices have existed for a couple of thousand years. The earliest reference to a vending machine was made by Hero--a Greek mathematician, physicist and engineer who probably lived in Alexandria during the first century a.d.--who described and illustrated a coin-operated device to be used for vending sacrificial water in Egyptian temples. Completely automatic, the device was set in operation by the insertion of a five-drachma coin. This work traces the history of the vending machine from its inception to its current place in popular American culture, with the eight chapters covering significant eras. Successes and failures of the machines, economic factors influencing the popularity (or lack thereof) of vending machines, and the struggle of industry to become a dominant, large-scale method of retailing products are discussed. This text is richly illustrated and includes appendices on vending dollar value, vending sales by location type and vending statistics.


America’s Pastor

America’s Pastor
Author: Grant Wacker
Publisher: Harvard University Press
Total Pages: 442
Release: 2014-11-07
Genre: Biography & Autobiography
ISBN: 0674052188

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Examines the life of Billy Graham and how he impacted American culture by successfully tapping into broader cultural trends.


Dempsey

Dempsey
Author: Jack Dempsey
Publisher: Pickle Partners Publishing
Total Pages: 552
Release: 2017-06-28
Genre: Sports & Recreation
ISBN: 1787204758

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“To millions there has never a fighter like Jack Dempsey, and there never will be again.” Originally published in 1960, this is the autobiography from boxing heavyweight champion Jack Dempsey himself, as told to U.S. sports writers Bob Considine and Bill Slocum.


Empowerment

Empowerment
Author: John Tschohl
Publisher: AudioInk
Total Pages: 78
Release: 2011-09-21
Genre: Business & Economics
ISBN: 1613391684

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In this book you will learn effective ways to use Empowerment to ramp up your career, to build your business, and to take your corporation to the top. From personal experience John Tschohl demonstrates a model of ultimate customer service to successfully build your business from the ground up.


Mike

Mike
Author: Lester B. Pearson
Publisher: University of Toronto Press
Total Pages: 369
Release: 2015-01-01
Genre: Biography & Autobiography
ISBN: 1442615664

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Volumes 2-3 edited by John A. Munro and Alex I. Inglis.


The Green Bundle

The Green Bundle
Author: Magali A. Delmas
Publisher: Stanford University Press
Total Pages: 284
Release: 2018-07-31
Genre: Business & Economics
ISBN: 1503606422

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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.