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Predatory Thinking

Predatory Thinking
Author: Dave Trott
Publisher: Pan Macmillan
Total Pages: 215
Release: 2013-05-23
Genre: Business & Economics
ISBN: 1447248392

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'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.


One Plus One Equals Three

One Plus One Equals Three
Author: Dave Trott
Publisher: Pan Macmillan
Total Pages: 256
Release: 2015-06-04
Genre: Business & Economics
ISBN: 1447283864

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How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.


CREATIVE BLINDNESS (AND HOW TO CURE IT)

CREATIVE BLINDNESS (AND HOW TO CURE IT)
Author: Dave Trott
Publisher: Harriman House Limited
Total Pages: 217
Release: 2019-02-04
Genre: Business & Economics
ISBN: 0857197312

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Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.


The Power of Ignorance

The Power of Ignorance
Author: Dave Trott
Publisher: Harriman House Limited
Total Pages: 190
Release: 2021-02-09
Genre: Business & Economics
ISBN: 085719836X

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“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”


Creative Mischief

Creative Mischief
Author: Dave Trott
Publisher:
Total Pages: 196
Release: 2009
Genre: Advertising
ISBN: 9780956435705

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Predatory Value Extraction

Predatory Value Extraction
Author: William Lazonick
Publisher: Oxford University Press
Total Pages: 252
Release: 2019-12-04
Genre: Political Science
ISBN: 0192585983

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Predatory Value Extraction explains how an ideology of corporate resource allocation known as 'maximizing shareholder value' (MSV) that emerged in the 1980s came to dominate strategic thinking in business schools and corporate boardrooms in the United States. Undermining the social foundations of sustainable prosperity, it resulted in employment instability, income inequity, and slow productivity growth. In explaining what happened to sustainable prosperity, William Lazonick and Jang-Sup Shin focus on the growing imbalance between value creation and value extraction in the U.S. economy, and the corporate-governance institutions that determine this balance in the nation's major business corporations. The imbalance has become so extreme that predatory value extraction is now a central economic activity, to the point at which the U.S. economy as a whole can be aptly described as a value-extracting economy. Balancing the contributions of economic actors to value creation with their power to extract value provides the foundation for stable and equitable economic growth. When certain economic actors are able to assert their power to extract far more value than they contribute to the value-creation process, an imbalance occurs which, when extreme, leads to dire economic, political, and social consequences. This book not only explores these consequences, but also sets out an agenda for restoring sustainable prosperity.


Predatory Marketing

Predatory Marketing
Author: C. Britt Beemer
Publisher: Crown Business
Total Pages: 0
Release: 1998
Genre: Consumer behavior
ISBN: 9780767901895

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"Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys conducted exclusively for this book.


Bullspotting

Bullspotting
Author: Loren Collins
Publisher: Prometheus Books
Total Pages: 268
Release: 2012-10-30
Genre: Philosophy
ISBN: 1616146354

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This entertaining and educational book applies the tools of critical thinking to identify the common features and trends among misinformation campaigns. With illustrations drawn from conspiracy theorists and deniers of every stripe, the author teaches readers how rumors are started, and the rhetorical techniques and logical fallacies often found in misleading or outright false claims. What distinguishes real conspiracies from conspiracy theories, real science from pseudoscience, and actual history from bogus accounts purporting to be history? How does one evaluate the credibility of rumors and quotes or judge the soundness of legal arguments advanced by tax deniers? Readers will learn how to make these critical distinctions and also how to spot "evidence" that has been manufactured or manipulated in some way to create a false impression. At a time when average citizens are bombarded with false information every day, this entertaining book will prove to be not only a great read but also an indispensable resource.


The Professor Is In

The Professor Is In
Author: Karen Kelsky
Publisher: Crown
Total Pages: 450
Release: 2015-08-04
Genre: Education
ISBN: 0553419420

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The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.


Elastic

Elastic
Author: Leonard Mlodinow
Publisher: Vintage
Total Pages: 272
Release: 2018-03-20
Genre: Business & Economics
ISBN: 1101870931

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The best-selling author of Subliminal and The Drunkard’s Walk teaches you how to tap into the hidden power of your brain. “Elastic is a book that will help you survive the whirlwind.” —Daniel H. Pink, author of When and A Whole New Mind Named to the 800-CEO-READ Business Book Awards Longlist In this startling and provocative look at how the human mind deals with change, Leonard Mlodinow shows us to unleash the natural abilities we all possess so we can thrive in dynamic and troubled times. Truly original minds capitalize when everyone else struggles. And most of us assume that these abilities are innate, reserved for a select few. But Mlodinow reveals that we all possess them, that we all have encoded in our brains a skill he terms elastic thinking—and he guides us in how to harness it. Drawing on groundbreaking research, Mlodinow outlines how we can learn to let go of comfortable ideas and become accustomed to ambiguity and contradiction; how we can rise above conventional mindsets and reframe the questions we ask; and how we can improve our ability to solve problems and generate new ideas—critical skills for achieving professional and personal success in our quickly morphing world.