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Public Relations

Public Relations
Author: Ellen Gunning
Publisher: Bloomsbury Publishing
Total Pages: 281
Release: 2018-09-26
Genre: Business & Economics
ISBN: 1350304751

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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices


Model Rules of Professional Conduct

Model Rules of Professional Conduct
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
Total Pages: 216
Release: 2007
Genre: Law
ISBN: 9781590318737

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The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.


Crisis Communication

Crisis Communication
Author: Peter Anthonissen
Publisher: Kogan Page Publishers
Total Pages: 240
Release: 2008-09-03
Genre: Business & Economics
ISBN: 0749455535

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Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.


Event Planning and Management

Event Planning and Management
Author: Ruth Dowson
Publisher: Kogan Page Publishers
Total Pages: 328
Release: 2015-09-03
Genre: Business & Economics
ISBN: 0749471409

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The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.


Public Relations Writing Worktext

Public Relations Writing Worktext
Author: Joseph M. Zappala
Publisher: Routledge
Total Pages: 312
Release: 2010-04-02
Genre: Business & Economics
ISBN: 1135231583

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Public Relations Worktext is a writing and planning resource for public relations students and practitioners.


A Practical Guide to Ethics in Public Relations

A Practical Guide to Ethics in Public Relations
Author: Regina Luttrell
Publisher: Rowman & Littlefield
Total Pages: 255
Release: 2018-02-09
Genre: Business & Economics
ISBN: 1442272759

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On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.


Public Relations

Public Relations
Author: Philip Henslowe
Publisher: Kogan Page Publishers
Total Pages: 164
Release: 2003
Genre: Business & Economics
ISBN: 9780749440725

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Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.


Practical General Practice Nursing E-Book

Practical General Practice Nursing E-Book
Author: Marion Welsh
Publisher: Elsevier Health Sciences
Total Pages: 258
Release: 2021-06-29
Genre: Medical
ISBN: 0702080462

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This brand-new title Practical General Practice Nursing has been developed to support the professional development of the General Practice Nurse, in particular the ‘early career’ practitioner. This book provides a contemporary and practical approach to understanding the breadth and depth of this unique community nursing role. With the content developed by expert practitioners and nurse educators from across the UK this truly comprehensive book covers a wide range of clinical and professional topics. Presented in an easy to read format, which is illustrated in full colour, this book represents an excellent resource to support the practice nurse in the delivery of evidence-based care. Marion Welsh and Sue Brooks, both of whom have wealth of experience in working as General Practice Nurses, have edited this first edition, whose key features include: Comprehensive coverage of evidence-based person-centred care Practical application for contemporary practice Perspectives and policies from all four countries of the UK


The Practical Practice of Marriage and Family Therapy

The Practical Practice of Marriage and Family Therapy
Author: Terry S Trepper
Publisher: Routledge
Total Pages: 295
Release: 2013-09-05
Genre: Psychology
ISBN: 1135784477

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It is a truism among therapists in most mental health disciplines that the most important aspects of clinical practice are learned only after one has left graduate school and entered “the real world.” While many of the basics could be covered in graduate school, supervisors of new therapists often feel that the fundamentals are only addressed in detail after a therapist has been employed. In response to this predicament, Odell and Campbell offer The Practical Practice of Marriage and Family Therapy: Things My Training Supervisor Never Told Me as a useful daily guide for graduate students and beginning marriage and family therapists that will ease the transition from learner to practicing professional in the clinical domain. Written in a refreshing and unpretentious style, much the way a caring seasoned professional would mentor a novice practitioner, The Practical Practice of Marriage and Family Therapy covers the major areas that typical graduate programs don’t have time to address, including how to: integrate theoretical training with pragmatic clinical practice to maximize therapeutic effectiveness face the practical problems involving the financial elements of clinical work become a thoroughly credentialed professional develop an approach to becoming specialized uncover the motivation for being a professional marriage and family therapist increase one’s ability to maintain high-level practice over a lifetime of work by developing coping strategies and methods of safeguarding one’s own mental health Addressing the unique approach of their book, Odell and Campbell explain, “Whereas most texts are handbooks on the actual theories and techniques used with couples and families, this book is designed to be a guide to the beginning professional as s/he leaves the graduate training environment and enters the mental health field as it exists in contemporary America. Our hope is that this book would be one of those chosen by the novice practicing professional if s/he could only take two or three with them into the field, as it contains material that is most useful for everyday work in clinical settings.”


Practical Observations on the New Orders for the Regulations of the Practice and Proceedings of the Court of Chancery, issued on the 26th of August, 1841, with an appendix containing the subsequent orders

Practical Observations on the New Orders for the Regulations of the Practice and Proceedings of the Court of Chancery, issued on the 26th of August, 1841, with an appendix containing the subsequent orders
Author: Edmund Robert DANIELL
Publisher:
Total Pages: 188
Release: 1841
Genre:
ISBN:

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