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Positioning Higher Education Institutions

Positioning Higher Education Institutions
Author: Rosalind M. O. Pritchard
Publisher: Springer
Total Pages: 278
Release: 2016-09-26
Genre: Education
ISBN: 9463006605

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Higher education is of growing public and political importance for society and the economy. Globalisation is transforming it from a local and national concern into one of international significance. In order to fulfil societal, governmental and business sector needs, many universities are aiming to (re-)position themselves. The book initially considers their “compass”. They aspire to transformational planning, mission and strategy in which social justice is important, people are not treated as mere means to an end, and traditional moral positions are respected. This transformational urge is sometimes vitiated by blunt demands of new public management that overlook universities’ potential for serving the public good. The volume then addresses universities’ success in meeting their targets. Often the challenge in evaluation is the need to reconcile tensions, for example between structure and pastoral care of students; institutional competition and collaboration; roles of academics and administrators; performance-based funding versus increased differentiation. Measurement is supposed to provide discipline, align institutional and state policy, and provide a vital impetus for change. Yet many of these measurement instruments are not fully fit for purpose. They do not take sufficient account of institutional missions, either of “old” or of specialist universities; and sophisticated measurement of the student experience requires massive resources. Change and positioning have become increasingly key elements of a complex but heterogeneous sector requiring new services and upgraded instruments.


Transformational Change in Higher Education

Transformational Change in Higher Education
Author: Madeleine d'Ambrosio
Publisher: Edward Elgar Publishing
Total Pages: 141
Release: 2007
Genre: Education
ISBN: 1847208592

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This is a compelling and important text that presents both the complexity and the barriers confronting higher education in this global moment. Solutions will prize innovation, resilient leadership unifying diverse campus subcultures, and most certainly intellectual and academic integrity. This text begins to outline the new agenda. Richard Guarasci, Wagner College, US In Transformational Change in Higher Education, the TIAA-CREF Institute has brought together some of today s best minds to address the issues that every educational leader and policy maker should be thinking about. The topics range from financing to competition to financial aid to costs and pricing to faculty turnover to accountability to the roles presidents and boards must play. Lessons in transformation are provided by respected leaders from all segments of higher education. George R. Boggs, American Association of Community Colleges, US This is essential reading for everyone who cares about the future of higher education and is a priceless reference for those who are its leaders. The conversations not only cover each issue from a national perspective but also consider the specific strategies that have been employed by individual institutions to address it. Thus the volume is at the same time both reflective and practical. Sharon P. Smith, University of Pittsburgh at Greensburg, US This volume delves into the financing of institutional operations with entrepreneurial leaders and is a useful addition to any university administrator s reading list if they are struggling with modern financial challenges. David W. Pershing, University of Utah, US The volume, part of the TIAA-CREF Institute Series on Higher Education, is based on a national conference, Transformational Change in Higher Education: Positioning Your Institution for Future Success, which was convened by the TIAA-CREF Institute in November 2006. This unique volume discusses the management of transformational change in higher education as a key element of success. With input from researchers, presidents, provosts, and other senior leaders of the higher education community, this edited volume explores transformational change in a range of institutions from small teaching and community colleges to large comprehensive research universities. The role of entrepreneurial leaders and their interactions with trustees, policymakers and the public, are discussed, as are strategic issues such as financing college and university operations and student access, as related to pricing. The editors maintain that managing change in these areas impacts both an institution s balance sheet and ultimate success in realizing its vision. In this book, higher education presidents, chancellors, provosts, CFOs and governing boards will find new and actionable information to enhance decision-making and inform strategic planning. Association leadership will be provided with a deeper understanding of the challenges faced by their membership and possible responses. Researchers and practitioners in education, public policy, business, management and entrepreneurship interested in the business of higher education will find much of value.


Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science

Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science
Author: Muji Gunarto
Publisher:
Total Pages: 4
Release: 2018
Genre:
ISBN:

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The growth of colleges in Indonesia increases every year, especially private Higher Education Institution (PTS). The higher the number of PTS is, the more intense the competition in getting prospective students is. The purposes of this study are: 1) to determine the position of each PTS among competitors' positions; 2) to determine the variability of the fields of science that are favored by students; 3) to determine the characteristics of each PTS based on the fields of science. This research was conducted by analyzing secondary data from PDDIKTI (Higher Education Data Base) reports. The analysis technique was bi-plot analysis. The results show that PTS in the form of an academy is in a specific position of a group of certain fields of science, but PTS in the form of a university is in a quite various position of a group of fields of science. Based on the observations on eight fields of science, the analysis result shows that the most demanded fields are health science and computer science. The least interested field is social study, whereas the interest of students to the fields of Jurisprudence, Agriculture science, Economics, Engineering, and Education is relatively balanced. The characteristics of each PTS are shown by the closeness to the fields of science. The results could be used by the PTS for collecting information on market segment and as consideration for determining an effective marketing strategy in gaining prospective students.


Artists in the University

Artists in the University
Author: Jenny Wilson
Publisher: Springer
Total Pages: 238
Release: 2017-08-31
Genre: Education
ISBN: 9811057745

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This book focuses on the relationship between the university and a particular cohort of academic staff: those in visual and performing arts disciplines who joined the university sector in the 1990s. It explores how artistic researchers have been accommodated in the Australian university management framework and the impact that this has had on their careers, identities, approaches to their practice and the final works that they produce. The book provides the first analysis of this topic across the artistic disciplinary domain in Australia and updates the findings of Australia’s only comprehensive study of the position of research in the creative arts within the government funding policy setting reported in 1998 (The Strand Report). Using lived examples and a forensic approach to the research policy challenges, it shows that while limited progress has been made in the acceptance of artistic research as legitimate research, significant structural, cultural and practical challenges continue to undermine relationships between universities and their artistic staff and affect the nature and quality of artistic work.


Universities and the Production of Elites

Universities and the Production of Elites
Author: Roland Bloch
Publisher: Springer
Total Pages: 384
Release: 2017-08-14
Genre: Education
ISBN: 3319539701

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This book explores how universities as organizations influence and construct the production of academic elites and elitist institutions. It analyzes the role played by the reorganization of higher education (HE) institutions, stimulated by new performance-based narratives aimed at building attractiveness towards stakeholders such as governments, prospective employers, academics, and students. Based on American, European, and Asian case studies of HE systems and institutions considered at various scales, the volume analyzes the consequences of increasing competition between HE institutions which are facing challenges such as the internationalization of higher education supply, the shortage of public resources and the structural changes of labor market demands. It argues that policy discourses and tools, as well as assessment devices such as rankings and accreditation, incentivize HE institutions to develop positioning strategies that contribute to stratification and the production of elites. It will be of great interest to students and researchers in the fields of higher education, sociology, and education policy.


Re-Positioning University Governance and Academic Work

Re-Positioning University Governance and Academic Work
Author:
Publisher: BRILL
Total Pages: 171
Release: 2010-01-01
Genre: Education
ISBN: 9460911749

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This book examines changing ways that academic work is governed—from outside and inside universities—in the shifting social, cultural and political contexts of new times. Chapters trace developments in institutions, national sectors, and internationally—all applying a global scope to identify significant shifts in the broader conditions of university operation.


EBOOK: Marketing Higher Education

EBOOK: Marketing Higher Education
Author: Felix Maringe
Publisher: McGraw-Hill Education (UK)
Total Pages: 213
Release: 2008-12-16
Genre: Education
ISBN: 0335236863

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How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.


Positioning for International Market Segments in Higher Education

Positioning for International Market Segments in Higher Education
Author: Yasine A. Qandile
Publisher:
Total Pages: 10
Release: 2014
Genre:
ISBN:

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The purpose of this qualitative research was to identify target segments to achieve objectives related to the recruitment of high performance international students and distinguished faculty in higher education sector of Saudi Arabia. Based on the premise that internal communicative branding activities are vital for educational institutions, the study examined faculty's perceptions of relevant positioning attributes for Saudi Arabia to compete in the global academic marketplace. Analysis of 92 faculty's responses helped to develop awareness of a perceived added value to occupy a niche in the higher education market. The findings highlighted distinctive positioning strengths to brand higher education institutions in Saudi Arabia. However, it can be implied that Universities should strategize their internal values rather than factors of the external environment to capitalize on these assets in the long run.