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| Author | : Herb Asher |
| Publisher | : CQ Press |
| Total Pages | : 349 |
| Release | : 2016-07-13 |
| Genre | : Political Science |
| ISBN | : 1483324079 |
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Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
| Author | : Herb Asher |
| Publisher | : CQ Press |
| Total Pages | : 361 |
| Release | : 2016-07-13 |
| Genre | : Political Science |
| ISBN | : 1506352413 |
Download Polling and the Public Book in PDF, ePub and Kindle
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
| Author | : Kirby Goidel |
| Publisher | : LSU Press |
| Total Pages | : 178 |
| Release | : 2011-05-02 |
| Genre | : Political Science |
| ISBN | : 0807137839 |
Download Political Polling in the Digital Age Book in PDF, ePub and Kindle
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
| Author | : Herbert B. Asher |
| Publisher | : |
| Total Pages | : 348 |
| Release | : 2017 |
| Genre | : Public opinion |
| ISBN | : 9781506352404 |
Download Polling and the Public Book in PDF, ePub and Kindle
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
| Author | : Herbert B. Asher |
| Publisher | : CQ-Roll Call Group Books |
| Total Pages | : 198 |
| Release | : 1992 |
| Genre | : Political Science |
| ISBN | : |
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| Author | : Diane J. Heith |
| Publisher | : Stanford University Press |
| Total Pages | : 220 |
| Release | : 2004 |
| Genre | : Political Science |
| ISBN | : 9780804748490 |
Download Polling to Govern Book in PDF, ePub and Kindle
Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a permanent campaign has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrationsthose of Nixon, Ford, Carter, Reagan, Bush, and Clintondissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.
| Author | : Herbert Asher |
| Publisher | : CQ Press |
| Total Pages | : 0 |
| Release | : 2011-04-15 |
| Genre | : Political Science |
| ISBN | : 9781604266061 |
Download Polling and the Public Book in PDF, ePub and Kindle
!-- AddThis Button BEGIN -- !-- AddThis Button END -- Asher’s central objective—to help students become savvy consumers of polls—has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
| Author | : George F. Bishop |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 248 |
| Release | : 2005 |
| Genre | : Political Science |
| ISBN | : 9780742516458 |
Download The Illusion of Public Opinion Book in PDF, ePub and Kindle
In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measurement created by vague or misleading survey questions presented to respondents who typically construct their opinions on the spot. Using evidence from a wide variety of data sources, Bishop shows that widespread public ignorance and poorly informed opinions are the norm rather than definitive public opinion on key political, social, and cultural issues of the day. The Illusion of Public Opinion presents a number of cautionary tales about how American public opinion has supposedly changed since 9/11, amplified by additional examples on other occasions drawn from the American National Election Studies. Bishop's analysis of the pitfalls of asking survey questions and interpreting poll results leads the reader to a more skeptical appreciation of the art and science of public opinion polling as it is practiced today.
| Author | : John G. Geer |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 908 |
| Release | : 2004-07-21 |
| Genre | : Political Science |
| ISBN | : 1576079120 |
Download Public Opinion and Polling around the World [2 volumes] Book in PDF, ePub and Kindle
Covering the intricate facets of America's most important democratic tradition, this book serves as an important resource to understand how citizens' views are translated into governmental action. Public Opinion and Polling around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figures like George Gallup and Elmo Roper, who created their own polling systems. An analysis of theories compares schools of thought from the fields of psychology, sociology, and economics and explores how people form opinions. A fascinating snapshot of the public's current views on economic issues, foreign policy, gender, gay rights, and other hot-button topics observes patterns across genders, race, ethnic origins, class, and religion in regions all over the world. Students, academicians, and political observers will discover answers to such questions as, "does public opinion shape the behavior of government?"
| Author | : C. Holtz-Bacha |
| Publisher | : Springer |
| Total Pages | : 368 |
| Release | : 2012-04-05 |
| Genre | : Social Science |
| ISBN | : 0230374956 |
Download Opinion Polls and the Media Book in PDF, ePub and Kindle
Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
