Political Marketing In The 2021 Canadian Federal Election PDF Download
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Author | : Jamie Gillies |
Publisher | : Springer Nature |
Total Pages | : 170 |
Release | : 2023-06-09 |
Genre | : Political Science |
ISBN | : 3031344049 |
Download Political Marketing in the 2021 Canadian Federal Election Book in PDF, ePub and Kindle
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Author | : Jamie Gillies |
Publisher | : Springer Nature |
Total Pages | : 150 |
Release | : 2020-09-16 |
Genre | : Political Science |
ISBN | : 3030502813 |
Download Political Marketing in the 2019 Canadian Federal Election Book in PDF, ePub and Kindle
This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Author | : Alex Marland |
Publisher | : UBC Press |
Total Pages | : 322 |
Release | : 2012-02-15 |
Genre | : Social Science |
ISBN | : 0774822317 |
Download Political Marketing in Canada Book in PDF, ePub and Kindle
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Author | : Jamie Gillies |
Publisher | : |
Total Pages | : 0 |
Release | : 2021 |
Genre | : |
ISBN | : 9783030502829 |
Download Political Marketing in the 2019 Canadian Federal Election Book in PDF, ePub and Kindle
This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, Canada. Vincent Raynauld is Assistant Professor in the Department of Communication Studies at Emerson College in Boston, USA, Research Associate in the Groupe de recherche en communication politique (GRCP) at Université Laval in Québec, Canada, and Affiliate Professor in the Département de Lettres et Communication Sociale at the Université du Québec à Trois-Rivières, Canada. André Turcotte is Associate Professor in the School of Journalism and Communication and in the Riddell Program in Political Management at Carleton University in Ottawa, Canada.
Author | : Alex Marland |
Publisher | : UBC Press |
Total Pages | : 385 |
Release | : 2017-05-26 |
Genre | : Political Science |
ISBN | : 077483451X |
Download Permanent Campaigning in Canada Book in PDF, ePub and Kindle
Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors’ case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.
Author | : Jamie Gillies |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : |
ISBN | : 9783030865603 |
Download Political Marketing in the 2020 U.S. Presidential Election Book in PDF, ePub and Kindle
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. He is the editor of Political Marketing in the 2016 U.S. Presidential Election (2017) and co-editor of Political Marketing in the 2019 Canadian Federal Election (2019).
Author | : Frederick J. Fletcher |
Publisher | : Editorial Edinumen |
Total Pages | : 292 |
Release | : 1991 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781550021141 |
Download Media And Voters In Canadian Election Campaigns Book in PDF, ePub and Kindle
Media And Voters In Canadian Election Campaigns
Author | : Jon H. Pammett |
Publisher | : McGill-Queen's Press - MQUP |
Total Pages | : 253 |
Release | : 2022-09-15 |
Genre | : Political Science |
ISBN | : 0228013844 |
Download The Canadian Federal Election of 2021 Book in PDF, ePub and Kindle
Media pundits and students of Canadian politics alike have strived to interpret the relevance of the 2021 federal election, held in the midst of a global pandemic and reinforcing the existing parliamentary balance of power. This timely volume explains the election's import, offering an insightful account of Canadian democracy in an age of increasing rancour and polarization and explaining why the Liberals did not win a majority government. In a unique collaboration, some of the country’s most distinguished political scientists, pollsters, and journalists examine the parties, issues, machinery, and media of Canadian electoral politics, teasing out the complexities and nuances of what was seen to be a premature federal election. The Canadian Federal Election of 2021 analyzes the campaigns of the major parties and the patterns of voting behaviour. A special feature of this book is its focus on issues of diversity and difference in the partisan theatre – the voting patterns of gendered, Indigenous, and newly immigrant Canadians, as well as the millennial generation. These chapters offer important lessons for the present and for the election to come. A must-read for students, journalists, those working at affiliated think tanks and institutes, and engaged citizens, this thoughtful exposé will interest international observers and anyone following the Canadian political landscape.
Author | : Reza Arash |
Publisher | : |
Total Pages | : |
Release | : 2019 |
Genre | : |
ISBN | : |
Download Making Sense of Negative Campaigning in Canadian Federal Elections Book in PDF, ePub and Kindle
In recent years, negativity has become a dominant theme in the political campaign. However, there are no comprehensive studies to measure the amount of negativity and to examine how parties and candidates adopt these negative strategies, particularly in the Canadian context. Although some studies have focused on a particular aspect of negative campaigning in a Canadian election, the question remains of how and to what extent parties adopt negative strategies in an election. In this thesis, I have collected and analyzed parties' press releases in the 2015 federal election to examine and explain negativity in parties' political campaigns. I have tested my results according to five primary theories of negative campaigning, including competitive positioning, ideological proximity, party organization, coalition or minority effect, and negative personalization, to see if these theories apply in the Canadian context. My results indicate that the 2015 federal campaign was a highly negative one, and most of the negative attacks have been directed towards the leader of the Conservative Party, Stephen Harper, while the Conservative Party published the least amount of negative attacks during the campaign. I also found that the Liberal Party has published the most negative statements during the campaign. My results also show that one of the influential factors in shaping parties' negative campaign strategies is the other parties' status in public opinion polls, particularly the federal voting intention factor. Although the results show that most of the attacks in the 2015 campaign targeted leaders of parties, I did not find enough support in my models to verify the negative personalization theory. The overall findings of this thesis show that Canadian elections are moving toward a presidential-style campaign, similar to the United States, by becoming more negative and more personalized, which can have significant implications for Canadian democracy.
Author | : |
Publisher | : |
Total Pages | : 52 |
Release | : 1982 |
Genre | : Campaign funds |
ISBN | : |
Download Campaign Guide for Congressional Candidates and Committees Book in PDF, ePub and Kindle