Political Marketing And Public Diplomacy By Pro Israel And Pro Palestinian Advocacy Groups PDF Download

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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Author: Andrew Lim
Publisher: Springer Nature
Total Pages: 160
Release: 2022-10-29
Genre: Political Science
ISBN: 3031153324

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This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.


Political Marketing

Political Marketing
Author: Jennifer Lees-Marshment
Publisher: Routledge
Total Pages: 292
Release: 2014-05-09
Genre: Political Science
ISBN: 131768625X

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.


Changing Minds, Winning Peace

Changing Minds, Winning Peace
Author: Edward P. Djerejian
Publisher: Lulu.com
Total Pages: 79
Release: 2007-10
Genre: Political Science
ISBN: 9780615157429

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A reprint of the historic report of the Advisory Group on Public Diplomacy for the Arab and Muslim World, this document was submitted to the US Congress in 2003 as a first step toward reforming America's dilapidated strategic communication infrastructure. The bipartisan Advisory Group, chaired by Ambassador Edward P. Djerejian, made a series of recommendations in this report that helped re-shape US public diplomacy.


The Israel Lobby and U.S. Foreign Policy

The Israel Lobby and U.S. Foreign Policy
Author: John J. Mearsheimer
Publisher: Farrar, Straus and Giroux
Total Pages: 651
Release: 2007-09-04
Genre: Political Science
ISBN: 1429932821

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Originally published in 2007, The Israel Lobby and U.S. Foreign Policy, by John Mearsheimer of the University of Chicago and Stephen M. Walt of Harvard's John F. Kennedy School of Government, provoked both howls of outrage and cheers of gratitude for challenging what had been a taboo issue in America: the impact of the Israel lobby on U.S. foreign policy. A work of major importance, it remains as relevant today as it was in the immediate aftermath of the Israel-Lebanon war of 2006. Mearsheimer and Walt describe in clear and bold terms the remarkable level of material and diplomatic support that the United States provides to Israel and argues that this support cannot be fully explained on either strategic or moral grounds. This exceptional relationship is due largely to the political influence of a loose coalition of individuals and organizations that actively work to shape U.S. foreign policy in a pro-Israel direction. They provocatively contend that the lobby has a far-reaching impact on America's posture throughout the Middle East―in Iraq, Iran, Lebanon, and toward the Israeli-Palestinian conflict―and the policies it has encouraged are in neither America's national interest nor Israel's long-term interest. The lobby's influence also affects America's relationship with important allies and increases dangers that all states face from global jihadist terror. The publication of The Israel Lobby and U.S. Foreign Policy led to a sea change in how the U.S-Israel relationship was discussed, and continues to be one of the most talked-about books in foreign policy.


The New Public Diplomacy

The New Public Diplomacy
Author: J. Melissen
Publisher: Springer
Total Pages: 242
Release: 2005-11-22
Genre: Political Science
ISBN: 0230554938

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After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.


Are We There Yet: Have MFAs Realized the Potential of Digital Diplomacy?

Are We There Yet: Have MFAs Realized the Potential of Digital Diplomacy?
Author: Ilan Manor
Publisher: BRILL
Total Pages: 116
Release: 2016-05-02
Genre: Law
ISBN: 9004319794

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Despite growing interest in digital diplomacy, few studies to date have evaluated the extent to which foreign ministries have been able to realize its potential. Studies have also neglected to understand the manner in which diplomats define digital diplomacy and envision its practice. This article explores the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners.


People-to-People Diplomacy in Israel and Palestine

People-to-People Diplomacy in Israel and Palestine
Author: Sapir Handelman
Publisher: Routledge
Total Pages: 171
Release: 2016-04-08
Genre: Social Science
ISBN: 113492402X

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The Minds of Peace Experiment is a small-scale Israeli-Palestinian public negotiating congress. The exercise invites Israeli and Palestinian delegations to publicly negotiate solutions to their struggle over a limited period of sessions. The initiative is designed to demonstrate the peacemaking power of a major public negotiating congress, to evaluate its potential outcomes, and to get support for its establishment. Scholars from different disciplines describe and analyze the enterprise. They provide valuable lessons for improving and elaborating the initiative which has been conducted in major universities around the U.S., Canada and in Israel-Palestine. The intention is to add a fresh perspective to the efforts to build a revolutionary peacemaking process in the Israeli-Palestinian case. The Minds of Peace Experiment is a fascinating laboratory for people-to-people diplomacy and negotiation. The exercise succeeded to demonstrate how people, from all walks of life and the entire political spectrum, can reach peace agreements while their leaders face major problems in their relationship. The book intends to provoke critical and fruitful discussion among those who are interested in negotiation, diplomacy and the Israeli-Palestinian conflict. This book was published as a special issue of Israel Affairs.


Israel's Public Diplomacy

Israel's Public Diplomacy
Author: Jonathan Cummings
Publisher: Rowman & Littlefield
Total Pages: 219
Release: 2016-07-27
Genre: History
ISBN: 144226599X

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Hasbara (explaining), the Israeli variant of public diplomacy, is the subject of endless domestic debate. Israel in the 1960s and 1970s saw many changes in its political and military international stage. This was a period of unusually intensive attention to the problems of hasbara, beginning with the appointment of Yisrael Galili as minister with responsibility for government communications and ending with the dismantling of the Ministry of Information in 1974, less than a year after it had been created. Israel had only been able to “muddle through,” and, at the end, there was no greater sophistication in Israeli thinking and no stronger administrative structure in spite of many organizational changes. Accessible to anyone interested in the history of Israel as well as political history and diplomacy, the book serves as a case study of how entrenched political culture can limit policy options and casts light on the emergence of public diplomacy as a feature of foreign policy.


Political Marketing and Management in the 2020 New Zealand General Election

Political Marketing and Management in the 2020 New Zealand General Election
Author: Edward Elder
Publisher: Springer Nature
Total Pages: 197
Release: 2021-10-24
Genre: Political Science
ISBN: 3030773337

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This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.


Public Diplomacy

Public Diplomacy
Author: Mark Leonard
Publisher:
Total Pages: 183
Release: 2002
Genre: Communication in politics
ISBN: 9781903558133

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This report which builds on the interim report, Going public, sets out a practical agenda for public diplomacy which draws on fieldwork in six countries, hundreds of interviews with practitioners, and contributions from the experts in academia and communications.