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Poetics of the Poster

Poetics of the Poster
Author: David H. T. Scott
Publisher: Liverpool University Press
Total Pages: 129
Release: 2010-01-01
Genre: Art
ISBN: 1846314860

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This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.


Fashioned Texts and Painted Books

Fashioned Texts and Painted Books
Author: Erin E. Edgington
Publisher: UNC Press Books
Total Pages: 273
Release: 2017-10-01
Genre: Poetry
ISBN: 146963578X

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Fashioned Texts and Painted Books examines the folding fan's multiple roles in fin-de-siecle and early twentieth-century French literature. Focusing on the fan's identity as a symbol of feminine sexuality, as a collectible art object, and, especially, as an alternative book form well suited to the reception of poetic texts, the study highlights the fan's suitability as a substrate for verse, deriving from its myriad associations with coquetry and sex, flight, air, and breath. Close readings of Stephane Mallarme's eventails of the 1880s and 1890s and Paul Claudel's Cent phrases pour eventails (1927) consider both text and paratext as they underscore the significant visual interest of this poetry. Works in prose and in verse by Octave Uzanne, Guy de Maupassant, and Marcel Proust, along with fan leaves by Edgar Degas, Edouard Manet, Berthe Morisot, and Paul Gauguin, serve as points of comparison that deepen our understanding of the complex interplay of text and image that characterizes this occasional subgenre. Through its interrogation of the correspondences between form and content in fan poetry, this study demonstrates that the fan was, in addition to being a ubiquitous fashion accessory, a significant literary and art historical object straddling the boundary between East and West, past and present, and high and low art.


The Lost Second Book of Aristotle's "Poetics"

The Lost Second Book of Aristotle's
Author: Walter Watson
Publisher: University of Chicago Press
Total Pages: 317
Release: 2012-06-27
Genre: Literary Criticism
ISBN: 0226875083

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Of all the writings on theory and aesthetics - ancient, medieval, or modern - the most important is indisputably Aristotle's "Poetics", the first philosophical treatise to propound a theory of literature. The author offers a fresh interpretation of the lost second book of Aristotle's "Poetics".


On the Laws of the Poetic Art

On the Laws of the Poetic Art
Author: Anthony Hecht
Publisher: Princeton University Press
Total Pages: 224
Release: 2023-08-15
Genre: Art
ISBN: 0691252815

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A magisterial exploration of poetry’s place in the fine arts by one of the twentieth century's leading poets In this book, eminent poet Anthony Hecht explores the art of poetry and its relationship to the other fine arts. While the problems he treats entail both philosophic and theoretical discussion, he never allows abstract speculation to overshadow his delight in the written texts that he introduces, or in the specific examples of painting and music to which he refers. After discussing literature’s links with painting and music, Hecht investigates the theme of paradise and wilderness, especially in Shakespeare’s The Tempest. He then turns to the question of public and private art, exploring the ways in which all the arts participate in balances between private and public modes of discourse, and between an exclusive or elitist role and the openly political. Beginning with a discussion of architecture as an illustration of a more general theme of discord and balance, the penultimate lecture probes the inner contradictions of works of art and our reactions to them, while the final piece concerns art and morality.


The Naming of Cats

The Naming of Cats
Author: T. S. Eliot
Publisher: Faber & Faber
Total Pages: 32
Release: 2021-11-02
Genre: Juvenile Nonfiction
ISBN: 0571352820

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The Naming of Cats is a difficult matter, It isn't just one of your holiday games; You may think at first I'm as mad as a hatter When I tell you, a cat must have THREE DIFFERENT NAMES. The first poem in Eliot's Old Possum's Book of Practical Cats is a brilliant introduction to the fabulous world of Cats, featuring names such as Bombalurina and Munkustrap - made famous by the recent film! The seventh gorgeous Cats picture book with lively and colourful illustrations by Arthur Robins. Perfect for reading aloud, singing or performing!


The Art of the Literary Poster

The Art of the Literary Poster
Author: Allison Rudnick
Publisher: Metropolitan Museum of Art
Total Pages: 252
Release: 2024-03-07
Genre: Antiques & Collectibles
ISBN: 1588397742

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Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.


Twentieth-Century American Poetics: Poets on the Art of Poetry

Twentieth-Century American Poetics: Poets on the Art of Poetry
Author: Dana Gioia
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages: 560
Release: 2004
Genre: Language Arts & Disciplines
ISBN:

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This comprehensive chronological anthology includes 58 essays on poetry by 53 poets. Starting with James Weldon Johnson and Robert Frost, the book offers diverse and often conflicting accounts of the nature and function of poetry. The collection includes rarely anthologized essays by Jack Spicer, Rhina Espaillat, Anne Stevenson, and Ron Silliman, as well as work by some of the finest younger critics in America, including William Logan, Alice Fulton, and Christian Wiman.


The Poetics of the Everyday

The Poetics of the Everyday
Author: Siobhan Phillips
Publisher: Columbia University Press
Total Pages: 335
Release: 2010
Genre: Literary Criticism
ISBN: 0231149301

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Wallace Stevens once described the "malady of the quotidian," lamenting the dull weight of everyday regimen. Yet he would later hail "that which is always beginning, over and over"--recognizing, if not celebrating, the possibility of fresh invention. Focusing on the poems of Wallace Stevens, Robert Frost, Elizabeth Bishop, and James Merrill, Siobhan Phillips positions everyday time as a vital category in modernist aesthetics, American literature, and poetic theory. She eloquently reveals how, through particular but related means, each of these poets converts the necessity of quotidian experience into an aesthetic and experiential opportunity. In Stevens, Phillips analyzes the implications of cyclic dualism. In Frost, she explains the theoretical depth of a habitual "middle way." In Bishop's work, she identifies the attempt to turn recurrent mornings into a "ceremony" rather than a sentence, and in Merrill, she shows how cosmic theories rely on daily habits. Phillips ultimately demonstrates that a poetics of everyday time contributes not only to a richer understanding of these four writers but also to descriptions of their era, estimations of their genre, and ongoing reconfigurations of the issues that literature reflects and illuminates.


The Poetics of the Avant-garde in Literature, Arts, and Philosophy

The Poetics of the Avant-garde in Literature, Arts, and Philosophy
Author: Slav N. Gratchev
Publisher: Rowman & Littlefield
Total Pages: 247
Release: 2020-10-05
Genre: Literary Criticism
ISBN: 1793615756

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The Poetics of the Avant-garde in Literature, Arts, and Philosophy presents a range of chapters written by a highly international group of scholars from disciplines such as literary studies, arts, theatre, and philosophy to analyze the ambitions of avant-garde artists. Together, these essays highlight the interdisciplinary scope of the historic avant-garde and the interconnectedness of its artists. Contributors analyze topics such as abstraction and estrangement across the arts, the imaginary dialogue between Lev Yakubinsky and Mikhail Bakhtin, the problem of the “masculine ethos” in the Russian avant-garde, the transformation of barefoot dancing, Kazimir Malevich’s avant-garde poetic experimentations, the ecological imagination of the Polish avant-garde, science-fiction in the Russian avant-garde cinema, and the almost forgotten history of the avant-garde children’s literature in Germany. The chapters in this collection open a new critical discourse about the avant-garde movement in Europe and reshape contemporary understandings of it.


The Poetics of Patronage

The Poetics of Patronage
Author: Susanna de Beer
Publisher: Brepols Pub
Total Pages: 431
Release: 2013
Genre: Literary Criticism
ISBN: 9782503542386

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A comprehensive analysis of the system and poetics of literary patronage in the Renaissance on the basis of Giannantonio Campano's poetic oeuvre. This study examines the system and poetics of literary patronage in the Renaissance by presenting a comprehensive analysis of the poetry of Giannantonio Campano. In this way, it addresses two themes largely overlooked by modern scholarship. Most studies of literary patronage focus on antiquity, the Middle Ages, or on England during the seventeenth and eighteenth centuries. If Renaissance patronage is considered at all, the focus is almost exclusively on social and political networks or on the visual arts. In spite of this, literary patronage in fact forms a crucial context for our understanding of the work and careers of Renaissance writers like Campano. By analysing Campano's poetry in relation to his various patronage relationships, this study also offers the first comprehensive introduction to his poetic oeuvre.