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Photography Decoded

Photography Decoded
Author: Susan Bright
Publisher: Ilex Press
Total Pages: 0
Release: 2019-06-25
Genre: Photography
ISBN: 9781781576809

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Discover art photography through the 100 greatest ever photos. In the two centuries that photography has been practical, it has created a means of communication , the understanding of which is essential to anyone navigating this very visual world. From Daguerre's early images to the real-life sharing of Instagram, photography has never really been "the truth," though nor is it necessarily dishonest. It is ambiguous, complicated and subjective, fleeting and lasting at the same time. This book will introduce the best examples and show you how you can 'read' every image.


Tate: Photography Decoded

Tate: Photography Decoded
Author: Susan Bright
Publisher: Ilex Press
Total Pages: 208
Release: 2019-05-30
Genre: Photography
ISBN: 1781577331

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In the two centuries that photography has been practical, it has created a means of communication , the understanding of which is essential to anyone navigating this very visual world. From Daguerre's early images to the real-life sharing of Instagram, photography has never really been "the truth," though nor is it necessarily dishonest. It is ambiguous, complicated and subjective, fleeting and lasting at the same time. This book will introduce the best examples and show you how you can 'read' every image.


Decoded (Enhanced Edition)

Decoded (Enhanced Edition)
Author: Jay-Z
Publisher: Random House Group
Total Pages: 337
Release: 2010-12-07
Genre: Biography & Autobiography
ISBN: 0679605215

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This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.


Decoded

Decoded
Author: Phil Barden
Publisher: John Wiley & Sons
Total Pages: 291
Release: 2013-03-04
Genre: Business & Economics
ISBN: 1118345606

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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout


The Decoded Company

The Decoded Company
Author: Leerom Segal
Publisher: Penguin
Total Pages: 215
Release: 2014-02-20
Genre: Business & Economics
ISBN: 0698152158

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A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.


Skincare Decoded

Skincare Decoded
Author: Victoria Fu
Publisher: Simon and Schuster
Total Pages: 240
Release: 2021-03-23
Genre: Health & Fitness
ISBN: 1681885646

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Do you really need a ten-step skincare regimen? Is that $100 eye cream worth it? And what the heck are “actives” anyway? In this book two professional chemists and beauty industry insiders tell all. Depending on who you listen to, the secret to beautiful skin is microbiomes. Or Korean rice water. Or maybe a dermaplaning tool. It feels like you need a degree in chemistry to even understand what these products are, and if they live up to the hype. Luckily, Victoria Fu and Gloria Lu, professional skincare chemists have done that work so you don’t have to. The science may seem complicated, but this book will show you how simple it can be, giving you what you need to make informed decisions about your skin (and your wallet). Skincare Actives? Technically, cat sneezes could count. SPF? Yep, super important. Caffeine serums? The science is still out. CBD additives? Not enough studies yet, so the jury’s still out. The authors are the creators behind the popular Chemist Confessions Instagram, and this book brings the sass, humor, and solid information they’re known for. Additional chapters address the best ingredients for every skin type, and reveal the only four products you really need.


DESIGN-DECODED 2021

DESIGN-DECODED 2021
Author: Juaini Jamaludin
Publisher: European Alliance for Innovation
Total Pages: 840
Release: 2022-03-25
Genre: Social Science
ISBN: 1631903454

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It is a pleasure to welcome you to the proceedings of the 2nd International Conference on Design Industries and Creative Culture (Design Decoded 2021) which has been organised by the College of Creative Arts (previously renown as Faculty of Art & Design), Universiti Teknologi MARA, Kedah Branch. Design Decoded 2021 analysed and discussed how art, design and education may have an influence, create a societal difference, and contribute to the economy, as well as how we think, live, work and learn. The main topic of this proceeding was “Decrypt Your Visual Creativity” which consisted of 65 articles about design thinking, interior design, art and design management, industrial design, education in design creativity and innovation, sustainable art and design, visual communication, new media, graphic and digital media, visual culture, design practice, art history, art and creative community, and methodology in design creativity. We are truly thanking you to our four keynote speakers Emeritus Prof. Dr. T.W. Allan Whitfield, Prof. Dr. Khairul Aidil Azlin Abdul Rahman, Dr. Nurul ‘Ayn Ahmad Sayuti and Mr. Firdaus Khalid for their constant support and guidance. Finally, we would like to express our heartfelt gratitude to all colleagues in the steering and organising committee for their cooperation in administering and organising the conference, as well as reviewers for their intellectual effort and dedication to reviewing papers.


Decoding the World

Decoding the World
Author: Po Bronson
Publisher: Twelve
Total Pages: 365
Release: 2020-10-06
Genre: Science
ISBN: 153873432X

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Find out where our world is headed with this dazzling first-hand account of inventing the future from the #1 New York Times bestselling author of What Should I Do With My Life? and the founder of science accelerator IndieBio. Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio. Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics. Arvind is the fearless one, a radical experimentalist. Po is the studious detective, patiently synthesizing clues others have missed. Their styles mix and create a quadratic speedup of creativity. Yin and Yang crystallized. As they travel around the world, finding scientists to join their cause, the authors bring their firsthand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence. Arvind feels he needs to leave IndieBio to help startups do more than just get started. But as his departure draws near, he struggles to leave the sanctum he created. While Po has to prove he can keep the "indie" in IndieBio after Arvind is gone. After looking through their lens, you'll never see the world the same.


Imitation Game

Imitation Game
Author: Jim Ottaviani
Publisher: Harry N. Abrams
Total Pages: 0
Release: 2019-07-09
Genre: Biography & Autobiography
ISBN: 9781419736452

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A biography of the mathematician, reveals the story of an eccentric genius, olympic-class runner, and groundbreaking theoretician whose work is still influencing the science and telecommunication systems of the modern world.


Towards a Philosophy of Photography

Towards a Philosophy of Photography
Author: Vilém Flusser
Publisher: Reaktion Books
Total Pages: 96
Release: 2013-06-01
Genre: Photography
ISBN: 1780232446

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Media philosopher Vilém Flusser proposed a revolutionary new way of thinking about photography. An analysis of the medium in terms of aesthetics, science and politics provided him with new ways of understanding both the cultural crises of the past and the new social forms nascent within them. Flusser showed how the transformation of textual into visual culture (from the linearity of history into the two-dimensionality of magic) and of industrial into post-industrial society (from work into leisure) went hand in hand, and how photography allows us to read and interpret these changes with particular clarity.