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Persuasive Acts

Persuasive Acts
Author: Shari Stenberg
Publisher: University of Pittsburgh Press
Total Pages: 455
Release: 2020-03-03
Genre: Language Arts & Disciplines
ISBN: 0822987511

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In June 2015, Bree Newsome scaled the flagpole in front of South Carolina’s state capitol and removed the Confederate flag. The following month, the Confederate flag was permanently removed from the state capitol. Newsome is a compelling example of a twenty-first-century woman rhetor, along with bloggers, writers, politicians, activists, artists, and everyday social media users, who give new meaning to Aristotle’s ubiquitous definition of rhetoric as the discovery of the “available means of persuasion.” Women’s persuasive acts from the first two decades of the twenty-first century include new technologies and repurposed old ones, engaged not only to persuade, but also to tell their stories, to sponsor change, and to challenge cultural forces that repress and oppress. Persuasive Acts: Women’s Rhetorics in the Twenty-First Century gathers an expansive array of voices and texts from well-known figures including Hillary Rodham Clinton, Malala Yousafzai, Michelle Obama, Lindy West, Sonia Sotomayor, and Chimamanda Ngozi Adichie, so that readers may converse with them, and build rhetorics of their own. Editors Shari J. Stenberg and Charlotte Hogg have complied timely and provocative rhetorics that represent critical issues and rhetorical affordances of the twenty-first century.


A Handbook of Persuasive Tactics

A Handbook of Persuasive Tactics
Author: Joan Mulholland
Publisher: Routledge
Total Pages: 409
Release: 2003-09-02
Genre: Education
ISBN: 1134878745

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Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.


Persuasive Technology: Development of Persuasive and Behavior Change Support Systems

Persuasive Technology: Development of Persuasive and Behavior Change Support Systems
Author: Harri Oinas-Kukkonen
Publisher: Springer
Total Pages: 376
Release: 2019-04-03
Genre: Computers
ISBN: 3030172872

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This book constitutes the refereed proceedings of the 14th International Conference on Persuasive Technology, PERSUASIVE 2019, held in Limassol, Cyprus, in April 2019. The 29 full papers presented were carefully reviewed and selected from 79 submissions. The papers demonstrate how persuasive technologies can help solve societal issues. They were subsequently grouped in the following topical sections: Terminologies and methodologies; self-monitoring and reflection; systems development process; drones and automotives; ethical and legal aspects; special application domains; motivation and goal setting; personality, age and gender; social support; user types and tailoring.


Persuasion in Advertising

Persuasion in Advertising
Author: John O'Shaughnessy
Publisher: Psychology Press
Total Pages: 246
Release: 2004
Genre: Business & Economics
ISBN: 9780415322232

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Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.


The Persuasive Preacher

The Persuasive Preacher
Author: David A. Christensen
Publisher: Wipf and Stock Publishers
Total Pages: 187
Release: 2020-07-16
Genre: Religion
ISBN: 1725266016

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How can we preach persuasively without huckstering, manipulating, or coercing people? Sadly, we are seeing the fall of many pastors not for reasons of sexual immorality, but the pursuit of pride and power. The skillful use of marketing methods creates celebrity pastors who become significant influencers in the evangelical church. The lure of success is seductive, turning pastors into hucksters and Christians into consumers. We need to heed the warnings of the New Testament about the pride of rhetoric and the pursuit of power. David Christensen carefully analyzes the biblical warnings of Paul about the temptations of rhetorical sophistry in the first-century church and applies them to pastoral ministry today. God calls preachers to be ethical and effective persuaders. David develops an ethical grid for pastoral persuasion using principles drawn from the Bible and social science along with practical illustrations from his years of ministry. He calls preachers to be ethical and effective persuaders by emphasizing the centrality of the word of God while depending on the power of the Spirit of God.


Persuasive Technology

Persuasive Technology
Author: Shlomo Berkovsky
Publisher: Springer
Total Pages: 277
Release: 2013-03-15
Genre: Medical
ISBN: 3642371574

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This book constitutes the refereed proceedings of the 8th International Conference on Persuasive Technology, PERSUASIVE 2013, held in Sydney, NSW, Australia, in April 2013. The 16 revised full papers and 12 revised short papers presented were carefully reviewed and selected from 47 submissions. The papers address not only typical persuasive domains like health and environment, but also cover emerging research topics, such as data safety and evaluation of persuasive technologies.


The SAGE Handbook of Persuasion

The SAGE Handbook of Persuasion
Author: James Price Dillard
Publisher: SAGE
Total Pages: 457
Release: 2013
Genre: Language Arts & Disciplines
ISBN: 1412983134

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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.


Ethics and Professional Persuasion

Ethics and Professional Persuasion
Author: Ralph D. Barney
Publisher: Routledge
Total Pages: 185
Release: 2003-07-30
Genre: Language Arts & Disciplines
ISBN: 1135586624

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Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.


Persuasion, Reflection, Judgment

Persuasion, Reflection, Judgment
Author: Rodolphe Gasché
Publisher: Indiana University Press
Total Pages: 271
Release: 2017-04-03
Genre: Philosophy
ISBN: 0253025850

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Gasché expounds on Aristotle, Heidegger, and Arendt in “a major interpretative achievement that underscores what is at stake in political thought” (Notre Dame Philosophical Reviews). As one of the most respected voices of Continental philosophy today, Rodolphe Gasché pulls together Aristotle’s conception of rhetoric, Martin Heidegger’s debate with theory, and Hannah Arendt’s conception of judgment in a single work on the centrality of these themes as fundamental to human flourishing in public and political life. Gasché’s readings address the distinctively human space of the public square and the actions that occur there, and his valorization of persuasion, reflection, and judgment reveals new insight into how the philosophical tradition distinguishes thinking from other faculties of the human mind. “Here Rodolphe Gasche is at his best: rigorous, scholarly, creative, forceful, laser focused on the issues at stake, learned, thoughtful, and original. He demands much of his readers, but reading his work is rewarding in ways that can be profoundly affecting.” —Dennis J. Schmidt, author of Between Word and Image “Rodolphe Gasche has long been one of the most meticulous readers of texts on the philosophical scene and here he once again offers a master class in how to do philosophy through interpretation.” —Robert Bernasconi, author of How to Read Sartre


Persuasive Presentations

Persuasive Presentations
Author: Nick Souter
Publisher: Sterling Publishing Company
Total Pages: 154
Release: 2007
Genre: Business & Economics
ISBN: 9781402748356

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This book will show anyone how to plan, prepare and deliver a presentation with absolute confidence. It is designed to ensure the interaction is outcome driven and that the audience will give the required response.