Persuasion And Influence In American Life PDF Download
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Author | : Gary C. Woodward |
Publisher | : Waveland Press |
Total Pages | : 219 |
Release | : 2018-06-04 |
Genre | : Language Arts & Disciplines |
ISBN | : 1478637730 |
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The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical, and credible persuaders and/or critical consumers of messages is an intriguing, and sometimes surprising, journey.
Author | : Gary C. Woodward |
Publisher | : |
Total Pages | : 440 |
Release | : 1992 |
Genre | : Social Science |
ISBN | : |
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A college-level textbook presenting the nature and process of social influence in various contexts. Examples drawn from advertising, public relations, politics, religion, education, and the mass media are used for illustration. Advice is given on how to become a credible persuader. c. Book News Inc.
Author | : Gary C. Woodward |
Publisher | : |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Communication |
ISBN | : 9781577665717 |
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"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders." "Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion."--BOOK JACKET.
Author | : Gary C. Woodward |
Publisher | : Waveland Press |
Total Pages | : 461 |
Release | : 2013-12-23 |
Genre | : Language Arts & Disciplines |
ISBN | : 1478615222 |
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For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.
Author | : Gary C. Woodward |
Publisher | : |
Total Pages | : 140 |
Release | : 2000 |
Genre | : Communication |
ISBN | : 9781577660842 |
Download Instructor's Manual Book in PDF, ePub and Kindle
Author | : Robert B. Cialdini |
Publisher | : Harper Collins |
Total Pages | : 338 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 0688128165 |
Download Influence (rev) Book in PDF, ePub and Kindle
"Learn the six psychological secrets behind our powerful impulse to comply." - cover.
Author | : David R. Barron |
Publisher | : Author's Choice Publishing |
Total Pages | : 128 |
Release | : 2005-04-28 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781931741521 |
Download Power Persuasion Book in PDF, ePub and Kindle
Almost everything you want in this life requires the cooperation of other people. Whether you want to make a sale, get a date, or receive that raise-whatever it is, you have to convince somebody to say YES!For most people, influencing others is pretty hit-or-miss. Power Persuasion: Using Hypnotic Influence in Life, Love and Business will show you the secrets of getting people to do what you want. Power Persuasion will show you how to:.Have total strangers warm up to you in seconds..Discover someone's hot button for any product..Give hidden hypnotic commands and suggestions during normal conversation..Change other people's beliefs..Win every argument and still keep the relationship..Overcome objections..Convince your kids to do their homework without back-talk..Get more dates than you ever imagined. .Improve all your relationships, and much, much more
Author | : Robert B. Cialdini |
Publisher | : Pearson Scott Foresman |
Total Pages | : 434 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Download Influence Book in PDF, ePub and Kindle
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author | : Shawn T. Wahl |
Publisher | : Routledge |
Total Pages | : 466 |
Release | : 2017-09-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1315536390 |
Download Persuasion in Your Life Book in PDF, ePub and Kindle
Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Author | : Noah J. Goldstein |
Publisher | : Simon and Schuster |
Total Pages | : 273 |
Release | : 2008-09-03 |
Genre | : Business & Economics |
ISBN | : 1416571124 |
Download Yes! Book in PDF, ePub and Kindle
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.