Persuade with a Case Acceptance Story!
Author | : Penny Reed |
Publisher | : |
Total Pages | : |
Release | : 2020-09-22 |
Genre | : |
ISBN | : 9781952233227 |
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Author | : Penny Reed |
Publisher | : |
Total Pages | : |
Release | : 2020-09-22 |
Genre | : |
ISBN | : 9781952233227 |
Author | : Jay A. Conger |
Publisher | : Harvard Business Review Press |
Total Pages | : 81 |
Release | : 2008-09-08 |
Genre | : Business & Economics |
ISBN | : 1633691020 |
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author | : Linda H. Edwards |
Publisher | : Aspen Publishing |
Total Pages | : 485 |
Release | : 2014-12-09 |
Genre | : Law |
ISBN | : 145482154X |
An innovative and riveting look at briefs from a highly respected author that can be used a primary text in an advanced legal writing class or as a secondary text in a basic legal writing course. The chapters can be taken in any order. In the first part of the book, individual chapters cover advanced legal writing topics such as rhetoric, voice, emotion, metaphor, and narrative. The second part of the book introduces famous cases, with the story of each case. Chapter introductions provide interesting insights, such as historical context, the story of the case and of the litigation of it, information about the lawyers who wrote the briefs on both sides, what the courts decided, and, where relevant, about what has happened since. Compelling content makes it easy to engage students while photos throughout enliven the text. Features: Highly respected author Flexibility can be used as core text in advanced legal writing with other materials secondary text in a basic legal writing course chapters can be taken in any order High-interest, engaging content Each chapter focuses on important legal writing topics rhetoric voice emotion metaphor narrative Features famous case Chapter introductions with compelling insights historical context the story of the case and its litigation information about the lawyers who wrote the briefs on both sides what the courts decided what has happened since Full-text cases and briefs offered on a companion website Photos that enliven the text
Author | : Dr. Jerry Bergman |
Publisher | : New Leaf Publishing Group |
Total Pages | : 289 |
Release | : 2008-08-01 |
Genre | : Religion |
ISBN | : 1614580715 |
True Stories of Faith, Science, & the Power of a Creator A unique and interesting collection of true stories from Christians - each sharing his personal journey to find the biblical truth of a six-day creation! From scientists in the midst of complex research to youth ministers, and more, see how each began at a different point and place in his life to question the supposed truth of evolution and how faith and actual evidence led to his embracing a creation-based, biblical world-view. In their testimonies, you will read about their search for answers, often unavailable through their school, their church, or scientific knowledge - and how the discoveries they made have shaped their faith and changed their lives. Seeking answers for yourself? Discover the powerful truths these individuals now share - and find yourself also persuaded by the evidence! Contributors include: Carl Kerby, Curt Sewell, Dr. Walter T. Brown, Dr. Raymond Damadian, Frank Sherwin, and more! Stories Focus on: Powerful testimonies of the concept of a creator Discovering creation truths within scientific careers Understanding the relevance of Genesis to your personal faith Finding answers to life's toughest questions through understanding Genesis Appreciating the powerful influence of creation believers and scholars Features a "Founding Fathers of Creationism" special section focused on Dr. Henry Morris, Dr. John Whitcomb, Dr. Andrew Snelling, and more. Special spotlight! Short biography of Dr. Mortimer Adler, chairman of the board of editors of Encyclopedia Britannica for many years
Author | : Winston Fletcher |
Publisher | : Oxford University Press, USA |
Total Pages | : 313 |
Release | : 2008-07-10 |
Genre | : Business & Economics |
ISBN | : 0199228019 |
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently undersiege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded.For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world'slargest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league.Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Author | : Susan R. Goldman |
Publisher | : Routledge |
Total Pages | : 332 |
Release | : 1999-08-01 |
Genre | : Psychology |
ISBN | : 1135666067 |
This volume provides an excellent overview of the field of discourse processes, capturing both its breadth and its depth. World-renowned researchers present the latest theoretical developments and thought-provoking empirical data. In doing so, they cover a broad range of communicative activities, including text comprehension, conversational communication, argumentation, television or media viewing, and more. A central theme across all chapters concerns the notion that coherence determines the interpretation of the communication. The various chapters illustrate the many forms that coherence can take, and explore its role in different communicative settings.
Author | : Eric Clouston |
Publisher | : Rowman & Littlefield |
Total Pages | : 229 |
Release | : 2020-02-06 |
Genre | : Religion |
ISBN | : 1978706618 |
The Acts of the Apostles includes persuasive speeches, but the whole story should also be seen as an act of persuasion. In How Ancient Narratives Persuade: Acts in Its Literary Context, Eric Clouston takes a fresh approach to interpreting Acts, treating it as a persuasive narrative. Comparison with other Greek narratives allows Clouston to show how events and characters––and how they are described as worthy of trust, empathy, or respect, as well as their speeches and narrator asides––all have different persuasive effects. His examination of the persuasive effects of narrative in Acts leads at last to conclusions about the purpose of the work directed to a readership unconvinced by the figure of Paul.
Author | : Daniel J. O'Keefe |
Publisher | : SAGE Publications |
Total Pages | : 409 |
Release | : 2015-02-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1483309711 |
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Author | : Ellen W. Gorsevski |
Publisher | : SUNY Press |
Total Pages | : 290 |
Release | : 2004-03-18 |
Genre | : Social Science |
ISBN | : 9780791460276 |
Offers a conceptual foundation for nonviolent rhetoric.
Author | : Herbert W. Simons |
Publisher | : Taylor & Francis |
Total Pages | : 585 |
Release | : 2011-04-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135890633 |
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.