Perspectives On Consumer Choice PDF Download
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Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 370 |
Release | : 2009-09-10 |
Genre | : Business & Economics |
ISBN | : 1135238081 |
Download Interpreting Consumer Choice Book in PDF, ePub and Kindle
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Author | : G. R. Foxall |
Publisher | : |
Total Pages | : 0 |
Release | : 2010 |
Genre | : Consumer behavior |
ISBN | : |
Download Interpreting Consumer Choice Book in PDF, ePub and Kindle
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 201 |
Release | : 2009-09-10 |
Genre | : Business & Economics |
ISBN | : 113523809X |
Download Interpreting Consumer Choice Book in PDF, ePub and Kindle
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Author | : Włodzimierz Sroka |
Publisher | : Springer Nature |
Total Pages | : 344 |
Release | : 2020-06-26 |
Genre | : Business & Economics |
ISBN | : 3030473805 |
Download Perspectives on Consumer Behaviour Book in PDF, ePub and Kindle
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author | : Gordon R. Foxall |
Publisher | : Springer |
Total Pages | : 326 |
Release | : 2016-10-11 |
Genre | : Business & Economics |
ISBN | : 1137501219 |
Download Perspectives on Consumer Choice Book in PDF, ePub and Kindle
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Author | : |
Publisher | : |
Total Pages | : 560 |
Release | : 1977 |
Genre | : Consumer behavior |
ISBN | : |
Download Selected Aspects of Consumer Behavior Book in PDF, ePub and Kindle
Author | : Gordon Foxall |
Publisher | : Beard Books |
Total Pages | : 246 |
Release | : 2004-12 |
Genre | : Psychology |
ISBN | : 1587982404 |
Download Consumer Psychology in Behavioral Perspective Book in PDF, ePub and Kindle
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author | : Gordon R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 416 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780415196437 |
Download Consumer Behaviour Analysis: The behavioural basis of consumer choice Book in PDF, ePub and Kindle
Author | : Lynn J. Frewer |
Publisher | : Springer Science & Business Media |
Total Pages | : 467 |
Release | : 2013-03-09 |
Genre | : Technology & Engineering |
ISBN | : 3662046016 |
Download Food, People and Society Book in PDF, ePub and Kindle
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author | : Aimee Drolet |
Publisher | : Routledge |
Total Pages | : 324 |
Release | : 2011-01-11 |
Genre | : Business & Economics |
ISBN | : 1136980180 |
Download The Aging Consumer Book in PDF, ePub and Kindle
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.