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Performing Consumers

Performing Consumers
Author: Maurya Wickstrom
Publisher: Routledge
Total Pages: 249
Release: 2006-08-21
Genre: Performing Arts
ISBN: 1134301030

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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar’s Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand’s fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital’s relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.


Performance Management in Retail and the Consumer Goods Industry

Performance Management in Retail and the Consumer Goods Industry
Author: Michael Buttkus
Publisher: Springer
Total Pages: 439
Release: 2019-06-21
Genre: Business & Economics
ISBN: 3030127303

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This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.


Performing Consumers

Performing Consumers
Author: Maurya Wickstrom
Publisher:
Total Pages: 530
Release: 2002
Genre: Stores, Retail
ISBN:

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Research on Firm Financial Performance and Consumer Behavior

Research on Firm Financial Performance and Consumer Behavior
Author: Beta Yulianita Gitaharie
Publisher: Nova Science Publishers
Total Pages: 355
Release: 2020
Genre: Business & Economics
ISBN: 9781536180206

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"This book, "Research on Firm Finance Performance and Consumer Behaviour", plugs on the essential demand of highlighting consumer behavior and financial performance of companies, including banking and modern fintech-based institutions, particularly at the backdrop of an emerging giant - Indonesia. Contributed by prominent researchers at Universitas Indonesia, the topmost Business School in Indonesia, this book offers how wide array of theories are tested and used to frame models to recommend evidence-informed strategies of effective management. It also covers conversations around the concept, measurement, determinant of middle-class millennials; anti-corruption disclosure and its impact on firm value; effect of behavioural finance, financial and zakat literacy to the public; to roles of various forms of financial technology- (fintech-) based institutions, including peer-to-peer lending and charitable crowdfunding to our society, and other thought-provoking questions and discussions. We are pleased to present this important book to government policymakers and lifelong practitioner learners who can use the information and insights contained here. And, for fellow researchers, librarians, and students especially those who are engaging with research practices, this book is a must-have as it provides various practical replicable examples and helps shape the direction future research of recent issues in its areas"--


Intellectual Capital Disclosure and Performance of Consumer Goods Firms

Intellectual Capital Disclosure and Performance of Consumer Goods Firms
Author: Rehanet Isa
Publisher: Cambridge Scholars Publishing
Total Pages: 219
Release: 2024-01-11
Genre: Business & Economics
ISBN: 1527570118

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Business executives and managers are increasingly working in a highly competitive environment, where identifying the main drivers of performance is vital for the survival of firms. Intellectual capital is a crucial matter for firms worldwide, and the disclosure of intellectual capital has been identified as one of the major drivers of performance. This book examines the impact of intellectual capital disclosure on the performance of listed firms which adopt the balanced scorecard approach. The book is a product of research that offers innovative analysis and proves that managers of firms can use the disclosure of intellectual capital to boost performance. It reveals how using the balanced scorecard as a measurement tool for intellectual capital disclosure can drive the performance of firms. Students in postgraduate programmes and academics, as well as business executives and managers, will find this book to be an essential guide to maximizing intellectual capital disclosure to boost performance.


Strengthening SME Performance Through Social Media Adoption and Usage

Strengthening SME Performance Through Social Media Adoption and Usage
Author: Qalati, Sikandar Ali
Publisher: IGI Global
Total Pages: 307
Release: 2023-03-17
Genre: Computers
ISBN: 1668457717

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Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.


Global Secularisms in a Post-Secular Age

Global Secularisms in a Post-Secular Age
Author: Michael Rectenwald
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 356
Release: 2015-10-16
Genre: Religion
ISBN: 1614516758

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Global Secularisms addresses the state of and prospects for secularism globally. Drawing from multiple fields, it brings together theoretical discussion and empirical case studies that illustrate "on-the-ground," extant secularisms as they interact with various religious, political, social, and economic contexts. Its point of departure is the fact that secularism is plural and that various secularisms have developed in various contexts and from various traditions around the world. Secularism takes on different social meanings and political valences wherever it is expressed. The essays collected here provide numerous points of contact between empirical case studies and theoretical reflection. This multiplicity informs and challenges the conceptual theorization of secularism as a universal doctrine. Analyses of different regions enrich our understanding of the meanings of secularism, providing comparative range to our notions of secularity. Theoretical treatments help to inform our understanding of secularism in context, enabling readers to discern what is at stake in the various regional expressions of secularity globally. While the bulk of the essays are case-based research, the current thinking of leading theorists and scholars is also included.


Handbook of US Consumer Economics

Handbook of US Consumer Economics
Author: Andrew Haughwout
Publisher: Academic Press
Total Pages: 456
Release: 2019-08-12
Genre: Business & Economics
ISBN: 0128135255

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Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric. Introduces household finance by examining consumption and borrowing choices Tackles macro-problems by observing new, original micro-data Looks into the future of consumer spending by using data, not questionnaires


Consumers' Cooperation

Consumers' Cooperation
Author:
Publisher:
Total Pages: 1004
Release: 1926
Genre: Cooperation
ISBN:

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