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Influence

Influence
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
Total Pages: 434
Release: 1988
Genre: Business & Economics
ISBN:

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.


How to Get People to Do Stuff

How to Get People to Do Stuff
Author: Susan Weinschenk
Publisher: New Riders
Total Pages: 304
Release: 2013-03-07
Genre: Business & Economics
ISBN: 0133122352

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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.


Persuade

Persuade
Author: Andres Lares
Publisher: John Wiley & Sons
Total Pages: 261
Release: 2021-07-07
Genre: Business & Economics
ISBN: 1119778514

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Transform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.


Persuasion in Practice

Persuasion in Practice
Author: Kathleen Kelley Reardon
Publisher: SAGE
Total Pages: 248
Release: 1991-02-28
Genre: Language Arts & Disciplines
ISBN: 9780803933170

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What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.


The Psychology of Persuasion

The Psychology of Persuasion
Author: Kevin Hogan
Publisher: Pelican Publishing
Total Pages: 296
Release: 2010-09-23
Genre: Business & Economics
ISBN: 1455610755

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Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.


Yes!

Yes!
Author: Noah J. Goldstein
Publisher: Simon and Schuster
Total Pages: 273
Release: 2008-09-03
Genre: Business & Economics
ISBN: 1416571124

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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.


The 5 Paths to Persuasion

The 5 Paths to Persuasion
Author: Robert B. Miller
Publisher: Kogan Page Publishers
Total Pages: 242
Release: 2007
Genre: Business & Economics
ISBN: 9780749449940

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To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.


How to Persuade People Who Don't Want to be Persuaded

How to Persuade People Who Don't Want to be Persuaded
Author: Joel Bauer
Publisher: John Wiley & Sons
Total Pages: 258
Release: 2011-02-23
Genre: Business & Economics
ISBN: 1118040104

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The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.


Persuasion Point

Persuasion Point
Author: Traci Brown
Publisher:
Total Pages:
Release: 2014-10-12
Genre:
ISBN: 9780692305041

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Persuasion

Persuasion
Author: Shevron Hirsch
Publisher: Efalon Acies
Total Pages: 105
Release: 2020-09-27
Genre: Social Science
ISBN:

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This is a 3-book bundle, which addresses various subtopics, including but not limited to these: Book 1: Persuasion can be used for good and evil. Some people know exactly what moves others to act a certain way, and they know how to guide them in certain directions. But the knowledge of how to do this, does not have to be limited to a select few. It simply requires someone like you to take initiative and to read or listen to a book like this. In this book, a variety of topics will be covered, including but not limited to: the true meaning of persuasion, tips to persuade others faster and more effectively, persuasion as an art, the neuroscience behind decision-making moments, and problems that arise when people are too persuasive (if there is such a thing). Book 2: When you are trying to convince someone else to do something, it’s often important that you know how to use persuasion techniques. This could be different in all kinds of situations. For example, if you want to persuade your partner to perform a romantic or kind act, it will different than negotiating the price of a contract. In this book, several subtopics in relation to persuasion are going to be addressed, such as persuasion tactics in marriage, in business, in meetings, in convincing the masses, and stealth persuasion techniques. Aside from this, many thoughts will be expressed and ideas given to help you understand these essentials. Book 3: How can you become a master of persuasion? How do you get your way? These three questions are at the heart of this brief book, that will reveal many secrets of the persuasion realm many have entered. Once you learn to recognize the most important techniques of persuading others, you will be able to use them and become better at getting what you want in life. The most crucial topics in this book include: the 6 best ways to get your way, how to use the heart and not the head, persuasion techniques predators use against their victims, how to use a good story, common logical fallacies, tricks to market your brand better and be more convincing, and how persuasion is related to law. If any of these topics pique your interest, then I encourage you to get started with this book.