Overcoming Challenges To Digital Agribusiness Start Ups PDF Download

The recent CTA workshop on ‘catalysing actionable knowledge to enhance next-generation ACP agribusiness through digitalisation’ identified five intersecting drivers that explain what farmer-oriented agribusiness expect to achieve by investing in digitalisation: reduce risk, raise productivity, increase efficiency, improve decisions, and enhance market access. Participants argued that digital interventions all serve one or more of these, depending on specific local needs and situations. A critical factor underpinning what works in all these areas is the economic sustainability of the business models used to deliver value and services. This brief by Valarie Pilgrim argues that the sustainability of digital agribusiness projects can be enhanced through three main steps: 1) plan for sustainability in the initial project design, 2) monitor sustainability readiness throughout the life-cycle of the project, and 3) verify that indicators of sustainability have been achieved during the project close-off process.