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Overcome Digital Challenges In Automotive Industry

Overcome Digital Challenges In Automotive Industry
Author: Harry Blowers
Publisher:
Total Pages: 126
Release: 2021-08-03
Genre:
ISBN:

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The automotive industry has contributed significantly to shaping up the global economy. The faster the growth, the greater the necessity of target marketing for industry-specific manufacturers. Besides, digital and mobile channels drastically influence buyers' decision-making nowadays. With escalated demand and stiff competition around, auto vendors are compelled to market through digital platforms. But how? This book will improve your automotive digital marketing strategy so you can start putting some measurable actions behind the words in your TV commercials. Inside, you'll read about: - Learn how to drive your strategic operations and establish checkpoints - Know and understand your competition and how they affect your strategy - Decide on your approach how, when and what you will tackle with the right marketing vehicles - Discover proven techniques and tips that will accelerate your overall digital goals


Digital Marketing in the Automotive Electronics Industry

Digital Marketing in the Automotive Electronics Industry
Author: Uli Schneider
Publisher: Springer Nature
Total Pages: 249
Release: 2023-06-08
Genre: Business & Economics
ISBN: 3031307208

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The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.


Digital Transformation of Business

Digital Transformation of Business
Author: Everlin Piccinini
Publisher: Cuvillier Verlag
Total Pages: 196
Release: 2016-08-26
Genre: Business & Economics
ISBN: 3736983239

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History of corporations is replete with stories of fundamental organizational change in the face of breakthroughs in technology and significant economic changes. Yet pervasive digitalization, i.e., a socio-technical process whereby digital technology capabilities are embedded into everyday artifacts and life, altering everyday experiences and interactions, brings about substantial changes in environmental conditions not seen before. The fast-paced, unbounded, ongoing, and potentially disruptive nature of change in today’s digitized world is fueled by the generativity of digital innovation, forcing incumbents across industries to transform and adapt. This cumulative dissertation presents five studies that provide a comprehensive understanding on the emerging phenomenon of digital transformation of business. With the help of primary data collected from more than 40 industry experts as well as secondary data, it aimed at explaining through a configurational perspective how, in certain contextual conditions, a combination of particular mechanisms, may lead automotive manufacturing organizations to embark on a sustainable digital transformation of their business. Overall, the findings derive a holistic view of the investigated phenomenon, indicating that it stems from socio-technical developments in the macro, meso, and micro levels of business, fostering incumbents to build new mechanisms that activate digital transformation capabilities to rapidly respond to such socio-technical developments, fundamentally altering their traditional business logics. Nevertheless, research on the phenomenon of digital transformation is in its infancy in both information systems and organizational science research, therefore more in-depth empirical accounts are still needed.


Digital Transformation for Improved Industry and Supply Chain Performance

Digital Transformation for Improved Industry and Supply Chain Performance
Author: Khan, Muhammad Rahies
Publisher: IGI Global
Total Pages: 438
Release: 2024-05-01
Genre: Business & Economics
ISBN:

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In the rapidly evolving landscape of Industry 4.0, integrating digital technologies into supply chain management (SCM) presents opportunities and challenges. While Industry 4.0 promises increased efficiency, productivity, and competitiveness, its impact on sustainability within SCM remains a pressing concern. Existing literature often needs to look more into the holistic integration of Industry 4.0 technologies with sustainable practices in SCM, leaving a critical gap in understanding and implementation. This gap not only inhibits the realization of sustainable performance but also hinders firms from aligning with global sustainability agendas such as the United Nations Sustainable Development Goals (UNSDG) 2030. Digital Transformation for Improved Industry and Supply Chain Performance offers a comprehensive solution by examining the integration of Industry 4.0 technology and SCM sustainability. It addresses the urgent need for firms to undergo digital transformation to achieve sustainable performance. It provides insights into how Industry 4.0 technologies can be strategically leveraged to promote sustainability in SCM operations. Through in-depth analysis of critical topics such as cybersecurity, resilience, circular economy practices, and ethical considerations, this book equips readers with the knowledge and tools necessary to navigate the complexities of Industry 4.0-enabled SCM sustainability.


Meeting the Technology Management Challenges in the Automotive Industry

Meeting the Technology Management Challenges in the Automotive Industry
Author: Ashok Boghani
Publisher: SAE International
Total Pages: 134
Release: 2000-02-25
Genre: Technology & Engineering
ISBN: 0768065569

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In today's automotive industry, developing new products and systems is more important than ever before. Central to the creation of innovative products is technology development. However, managing technology development has often proven to be a difficult task for many American firms. This book provides instruction on how to make technology management more effective and efficient. It discusses several ways to leverage technology development to get more value with fewer resources. Alignment, globalization, centralization/decentralization, sourcing, co-development, technology intelligence, and intellectual property are all extensively covered. Advice is provided on how to ease implementation of these solutions, and several examples of the successes enjoyed by best-practice companies are detailed. Chapters cover: Global Trends in Automotive Systems Management of Technology Challenges in Automotive Technology Management Meeting Technology Management Challenges Best Practice Case Studies


The Digital Transformation of the Automotive Industry

The Digital Transformation of the Automotive Industry
Author: Uwe Winkelhake
Publisher: Springer
Total Pages: 317
Release: 2017-12-15
Genre: Technology & Engineering
ISBN: 3319716107

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Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.


AI Impacts in Digital Consumer Behavior

AI Impacts in Digital Consumer Behavior
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
Total Pages: 392
Release: 2024-03-04
Genre: Business & Economics
ISBN:

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In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.


Automotive Disruption and the Urban Mobility Revolution

Automotive Disruption and the Urban Mobility Revolution
Author: Martin Lempp
Publisher: Springer Nature
Total Pages: 170
Release: 2022-01-01
Genre: Business & Economics
ISBN: 3030900363

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This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first steps of the mobility revolution have already been taken. It compels automotive companies to strike new paths to participate in this journey. The authors provide a comprehensive analysis of the automotive industry, including prevailing business models of OEMs and 'tier-n' automotive suppliers, the competitive environment they are embedded in as well as socio-economic changes affecting future market conditions. Subsequently, elements of the automotive disruption are presented; these enable the provision of novel urban mobility concepts and offer a new source for additional services accompanying the user. A comprehensive insight into consumer behavior, potential automotive business models which can be sustained by 2030, smart city models, transformation strategies, and diverse market penetration scenarios are also provided in the book. It also outlines the challenges and key actions that shape the automotive sector even beyond 2030 as well as knock-on effects across different industries arising from the technological and economic changes in the automotive market are projected.


Digitalization Cases

Digitalization Cases
Author: Nils Urbach
Publisher: Springer
Total Pages: 429
Release: 2018-09-20
Genre: Computers
ISBN: 3319952730

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This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place – and one that holds substantial challenges and opportunities for established organizations. Against this backdrop, this book reports on best practices and lessons learned from organizations that have succeeded in overcoming the challenges and seizing the opportunities of the digital economy. It illustrates how twenty-one organizations have leveraged their capabilities to create disruptive innovations, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, reflecting the many facets of digitalization. As all case descriptions follow a uniform schema, they are easily accessible, and provide insightful examples for practitioners as well as interesting cases for researchers, teachers and students. Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. Anna Kopp, Head of IT Germany, Microsoft Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization – from a practical and a scientific point of view. Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization. Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti