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Outsmarting Social Media

Outsmarting Social Media
Author: Evan Bailyn
Publisher: Que Publishing
Total Pages: 287
Release: 2012-04-12
Genre: Business & Economics
ISBN: 0132861402

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The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards! You’ll Learn How To: • Discover where search and social media are headed, and what it means to you • Implement strategies that work right now–and will work even better in the future • Begin profiting from friendships, personal relationships, and tastemakers • Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses • Use social discovery to deliver messages with stunning personal relevance • Master the “Search and Sell” method for profitingfrom real-time search • Sell through personalized recommendations delivered straight to smartphones • Build your business with Foursquare and Facebook Places check-ins • Learn effective, low-risk ways to use Groupon-style “daily deals” • Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals • Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets • Preview tomorrow’s most exciting new social players, platforms, products, and services


Outsmarting Social Media

Outsmarting Social Media
Author: Evan Bailyn
Publisher:
Total Pages: 175
Release: 2012
Genre: Electronic commerce
ISBN: 9780132859486

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Outsmart Your Smartphone

Outsmart Your Smartphone
Author: Tchiki Davis
Publisher: New Harbinger Publications
Total Pages: 235
Release: 2019-11-01
Genre: Self-Help
ISBN: 1684033519

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Do you have "smartphone syndrome?" This refreshingly honest how-to guide will help you find balance and build meaningful connections in a screen-obsessed world. Do you spend hours every day on your smartphone or tablet? Reading the news, shopping for clothes, checking your email, and catching up on social media? Do you scroll through blog articles and text with your friends while waiting in line at the DMV or the grocery store, avoiding any chance interactions with actual human beings? If so, you aren’t alone. Most of us are stuck on a hedonic treadmill of push-button notifications, friend updates, and text messages. But the real question is—are we happy? And, if not, how can we increase our happiness in the age of tech? Outsmart Your Smartphone is not a book about the evils of technology—it’s a road map for achieving happiness using all the tools available to you, including your phone. With this smart and irreverent guide, you’ll find seven steps to help you use technology in ways that increase your well-being, and find tips and tricks for overcoming the obstacles that technology creates. You’ll also learn to: Reconnect with your values, including kindness and gratitude Find your purpose in life—and then live it Use technology to do good things in the world Be fully present in each moment using mindfulness Our technology crazed, social media-obsessed world does nothing if not make us more self-focused. This book will help you harness the power of that focus and magnify your happiness, for yourself and the greater good. You don’t even have to throw out your phone!


Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1865
Release: 2021-05-28
Genre: Computers
ISBN: 179989021X

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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.


Outsmarting Autism, Updated and Expanded

Outsmarting Autism, Updated and Expanded
Author: Patricia S. Lemer
Publisher: North Atlantic Books
Total Pages: 626
Release: 2019-03-19
Genre: Health & Fitness
ISBN: 1623173205

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Nautilus Award Winner, 2019--Silver in Parenting & Family A comprehensive resource for parents, therapists, caregivers, and educators, packed with lifelong strategies for Autism Spectrum Disorder (ASD) management and support Newly revised and updated, this user-friendly guide addresses autism identification, treatment, and prevention from pre-conception through adulthood. Outsmarting Autism describes more than 50 practical approaches with proven efficacy, including lifestyle modification, dietary considerations, and boosting the immune system. After health improves, focus turns to developing the sensory foundations for communication, social skills, and learning. Patricia Lemer's approach is grounded in research on multifactorial causes, or "Total Load Theory," which explains that developmental delays are caused not by one single factor, but by an overload of environmental stressors on genetically vulnerable individuals. Because every person with autism is unique, this book guides readers to the therapies that may be right for each individual, helping to make the difference between management and healing. New research on topics like stem cells, cannabis, and dentistry is now included.


Managing Social Media Practices in the Digital Economy

Managing Social Media Practices in the Digital Economy
Author: Alavi, Shirin
Publisher: IGI Global
Total Pages: 312
Release: 2019-12-27
Genre: Business & Economics
ISBN: 1799821870

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Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.


Outsmarting IQ

Outsmarting IQ
Author: David Perkins
Publisher: Simon and Schuster
Total Pages: 618
Release: 1995-03-01
Genre: Education
ISBN: 1439105618

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Since the turn of the century, the idea that intellectual capacity is fixed has been generally accepted. But increasingly, psychologists, educators, and others have come to challenge this premise. Outsmarting IQ reveals how earlier discoveries about IQ, together with recent research, show that intelligence is not genetically fixed. Intelligence can be taught. David Perkins, renowned for his research on thinking, learning, and education, identifies three distinct kinds of intelligence: the fixed neurological intelligence linked to IQ tests; the specialized knowledge and experience that individuals acquire over time; and reflective intelligence, the ability to become aware of one's mental habits and transcend limited patterns of thinking. Although all of these forms of intelligence function simultaneously, it is reflective intelligence, Perkins shows, that affords the best opportunity to amplify human intellect. This is the kind of intelligence that helps us to make wise personal decisions, solve challenging technical problems, find creative ideas, and learn complex topics in mathematics, the sciences, management, and other areas. It is the kind of intelligence most needed in an increasingly competitive and complicated world. Using his own pathbreaking research at Harvard and a rich array of other sources, Perkins paints a compelling picture of the skills and attitudes underlying learnable intelligence. He identifies typical pitfalls in multiple perspectives, and neglecting evidence. He reveals the underlying mechanisms of intelligent behavior. And he explores new frontiers in the development of intelligence in education, business, and other settings. This book will be of interest to people who have a personal or professional stake in increasing their intellectual skills, to those who look toward better education and a more thoughtful society, and not least to those who follow today's heated debates about the nature of intelligence.


Left to Our Own Devices

Left to Our Own Devices
Author: Margaret E. Morris
Publisher: MIT Press
Total Pages: 187
Release: 2024-05-21
Genre: Technology & Engineering
ISBN: 026255206X

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Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies. We have been warned about the psychological perils of technology: distraction, difficulty empathizing, and loss of the ability (or desire) to carry on a conversation. But our devices and data are woven into our lives. We can't simply reject them. Instead, Margaret Morris argues, we need to adapt technology creatively to our needs and values. In Left to Our Own Devices, Morris offers examples of individuals applying technologies in unexpected ways—uses that go beyond those intended by developers and designers. Morris examines these kinds of personalized life hacks, chronicling the ways that people have adapted technology to strengthen social connection, enhance well-being, and affirm identity. Morris, a clinical psychologist and app creator, shows how people really use technology, drawing on interviews she has conducted as well as computer science and psychology research. She describes how a couple used smart lights to work through conflict; how a woman persuaded herself to eat healthier foods when her photographs of salads garnered “likes” on social media; how a trans woman celebrated her transition with selfies; and how, through augmented reality, a woman changed the way she saw her cancer and herself. These and the many other “off-label” adaptations described by Morris cast technology not just as a temptation that we struggle to resist but as a potential ally as we try to take care of ourselves and others. The stories Morris tells invite us to be more intentional and creative when left to our own devices.


Outsmarting Overeating

Outsmarting Overeating
Author: Karen R. Koenig
Publisher: New World Library
Total Pages: 234
Release: 2015-01-05
Genre: Self-Help
ISBN: 1608683168

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Use Life Skills, Not Willpower, to Stop Overeating The reason you turn to food when you’re stressed or distressed is that you don’t have better ways of managing life’s ups and downs. According to Karen R. Koenig, an expert on the psychology of eating, you can transform your eating habits — and your life — by developing effective life skills. When you have enhanced skills, you won’t need to turn to mindless eating to make it through the day and will get the best out of life rather than letting life get the best of you. With Koenig’s guidance, you’ll learn how to establish and maintain functional relationships, take care of yourself physically and emotionally, think rationally, and create a passionate, joyful, and meaningful life. When these behaviors take root and become automatic, food becomes what it is meant to be: nourishment and one of life’s many pleasures.


Outsmarting Alzheimer's

Outsmarting Alzheimer's
Author: Kenneth S. Kosik, M.D.
Publisher: Simon and Schuster
Total Pages: 449
Release: 2015-12-29
Genre: Health & Fitness
ISBN: 162145245X

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An easy-to-follow, research-based guide to the simple, low-cost choices that give the reader the power to reduce the risk of developing Alzheimer's disease and dementia; slow the progression of the disease; and mitigate symptoms and improve well-being. Did you know that getting on the treadmill can help keep your brain sharp? Or that repeatedly staying up to catch the late show could increase the likelihood of being struck down by dementia? The dozens of choices you make over the course of any average day—ordering the curry versus the burger with fries, taking the stairs versus the elevator—all add up. Together with your family history, they establish your chances of getting Alzheimer’s years from now. No drugs or procedures can cure or even effectively treat Alzheimer’s yet. But you have the power to help reduce your risk of ever getting this terrifying disease. Based on the latest scientific research, Outsmarting Alzheimer’s gives you 80 simple lifestyle prescriptions in the six key areas with the most scientific evidence for protecting your brain health: S = Social Smarts M = Meal Smarts A = Aerobic Smarts R = Resilience Smarts T = Train-Your-Brain Smarts S = Sleep Smarts These easy, low-cost, and fun brain-boosting activities can help you delay or even avoid the onset of Alzheimer’s disease and dementia, mitigating symptoms like forgetfulness or depression and sharpening your mental edge. With a personalized 3-week plan that includes recipes, brain games, and exercises, along with advice for caregivers, Outsmarting Alzheimer’s is your best shot at staying sharp and vibrant for life.