Optimistic Marketing In Challenging Times Serving Ever Shifting Customer Needs PDF Download
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| Author | : Bruna Jochims |
| Publisher | : Springer Nature |
| Total Pages | : 436 |
| Release | : 2023-03-13 |
| Genre | : Business & Economics |
| ISBN | : 303124687X |
Download Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Book in PDF, ePub and Kindle
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
| Author | : Bruna Jochims |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023 |
| Genre | : Marketing |
| ISBN | : |
Download Optimistic Marketing in Challenging Times Book in PDF, ePub and Kindle
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the "new normal". It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
| Author | : Barbosa, Belem |
| Publisher | : IGI Global |
| Total Pages | : 413 |
| Release | : 2024-02-19 |
| Genre | : Business & Economics |
| ISBN | : |
Download Contemporary Trends in Innovative Marketing Strategies Book in PDF, ePub and Kindle
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
| Author | : Vincent Jeseo |
| Publisher | : Springer Nature |
| Total Pages | : 152 |
| Release | : 2024 |
| Genre | : Electronic books |
| ISBN | : 3031532864 |
Download Bringing the Soul Back to Marketing Book in PDF, ePub and Kindle
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
| Author | : Tobias Endress |
| Publisher | : CRC Press |
| Total Pages | : 201 |
| Release | : 2024-03-13 |
| Genre | : Business & Economics |
| ISBN | : 1003847595 |
Download Digital Project Practice for Banking and FinTech Book in PDF, ePub and Kindle
New technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved. API-based ecosystems have become the new normal and collaboration in the financial and banking industry has reached new levels. Digital Project Practice for Banking and FinTech focuses on technology changes in the financial industry and their implications for business practice. A combination of practical experience in the field as well as academic research, the book explores a wide range of topics in the multifaceted landscape of FinTech. It examines the industry’s various dimensions, implications, and potential based on academic research and practice. From project management in the digital era to the regulation and supervision of FinTech companies, the book delves into distinct aspects of this dynamic field, offering valuable insights and practical knowledge. It provides an in-depth overview of various unfolding developments and how to deal with and benefit from them. The book begins by exploring the unique challenges and opportunities project management presents in the digital era. It examines the evolving role of project management and provides strategies for effectively navigating the complexities of digital transformation initiatives. The book then covers such topics as: Financial Technology Canvas, a powerful tool for facilitating effective communication within fintech teams Process automation implementation in the financial sector and related benefits, challenges, and best practices to drive operational efficiency and enhance customer experiences Robotic process automation in financial institutions Cyptoeconomics and its potential implications for the diffusion of payment technologies The efficiency and risk factors associated with digital disruption in the banking sector. At its core, this book is about real-world practice in the digital banking industry. It is a source of different perspectives and diverse experiences from the global financial and banking industry. .
| Author | : Tessaleno Campos Devezas |
| Publisher | : Springer Nature |
| Total Pages | : 567 |
| Release | : |
| Genre | : |
| ISBN | : 3031566777 |
Download Understanding the Digital Transformation of Socio-Economic-Technological Systems Book in PDF, ePub and Kindle
| Author | : |
| Publisher | : |
| Total Pages | : 1228 |
| Release | : 1940 |
| Genre | : Agriculture |
| ISBN | : |
Download Farmers in a Changing World Book in PDF, ePub and Kindle
| Author | : Thomas M. Bloch |
| Publisher | : |
| Total Pages | : 148 |
| Release | : 1985 |
| Genre | : Marketing |
| ISBN | : |
Download Services Marketing in a Changing Environment Book in PDF, ePub and Kindle
| Author | : Janet Morrison |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 608 |
| Release | : 2017-09-16 |
| Genre | : Business & Economics |
| ISBN | : 113707339X |
Download International Business Book in PDF, ePub and Kindle
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.
| Author | : Malcolm McDonald |
| Publisher | : Elsevier |
| Total Pages | : 416 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 075066746X |
Download Marketing Plans for Service Businesses Book in PDF, ePub and Kindle
'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice.
