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Online Virality

Online Virality
Author: Valérie Schafer, Fred Pailler
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 201
Release: 2024-04-13
Genre:
ISBN: 3111311651

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Going Viral

Going Viral
Author: Karine Nahon
Publisher: Polity
Total Pages: 202
Release: 2013-11-25
Genre: Computers
ISBN: 0745671292

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In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.


Virtual Victorians

Virtual Victorians
Author: Veronica Alfano
Publisher: Springer
Total Pages: 219
Release: 2016-01-18
Genre: Literary Criticism
ISBN: 1137393297

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Exploring how scholars use digital resources to reconstruct the 19th century, this volume probes key issues in the intersection of digital humanities and history. Part I examines the potential of online research tools for literary scholarship while Part II outlines a prehistory of digital virtuality by exploring specific Victorian cultural forms.


Online Viral Marketing Secrets

Online Viral Marketing Secrets
Author: , empreender
Publisher: Editora Bibliomundi
Total Pages: 52
Release: 2021-12-16
Genre: Business & Economics
ISBN: 1526028336

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Learn How to Maximize Your Online Brand Visibility with Less EffortNo stones are left unturned when you get your hands on this now.You will become a complete expert on this, and you’ll get everything you need inside to do the same...


Contagious

Contagious
Author: Jonah Berger
Publisher: Simon and Schuster
Total Pages: 256
Release: 2016-05-03
Genre: Business & Economics
ISBN: 1451686587

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Upper Saddle River, N.J. : Creative Homeowner,


Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media
Author: Wu, Mei
Publisher: IGI Global
Total Pages: 326
Release: 2013-09-30
Genre: Business & Economics
ISBN: 1466645792

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Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.


Viral Loop

Viral Loop
Author: Adam Penenberg
Publisher: Hachette UK
Total Pages: 272
Release: 2010-01-07
Genre: Business & Economics
ISBN: 1848945248

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You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...


Virtual Theatres

Virtual Theatres
Author: Gabriella Giannachi
Publisher: Routledge
Total Pages: 188
Release: 2004-06-01
Genre: Performing Arts
ISBN: 1134454759

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The first full-length book of its kind to offer an investigation of the interface between theatre, performance and digital arts, Virtual Theatres presents the theatre of the twenty-first century in which everything - even the viewer - can be simulated. In this fascinating volume, Gabriella Giannachi analyzes the aesthetic concerns of current computer-arts practices through discussion of a variety of artists and performers including: * blast Theory * Merce Cunningham * Eduardo Kac * forced entertainment * Lynn Hershman * Jodi Orlan * Guillermo Gómez-Peña * Marcel-lí Antúnez Roca * Jeffrey Shaw * Stelarc. Virtual Theatres not only allows for a reinterpretation of what is possible in the world of performance practice, but also demonstrates how 'virtuality' has come to represent a major parameter for our understanding and experience of contemporary art and life.


Virtual English

Virtual English
Author: Jillana B. Enteen
Publisher: Routledge
Total Pages: 433
Release: 2009-12-16
Genre: Computers
ISBN: 1135868719

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Virtual English examines English language communication on the World Wide Web, focusing on Internet practices crafted by underserved communities in the US and overlooked participants in several Asian Diaspora communities. Jillana Enteen locates instances where subjects use electronic media to resist popular understandings of cyberspace, computer-mediated communication, nation and community, presenting unexpected responses to the forces of globalization and predominate US value systems. The populations studied here contribute websites, conversations and artifacts that employ English strategically, broadening and splintering the language to express their concerns in the manner they perceive as effective. Users are thus afforded new opportunities to transmit information, conduct conversations, teach and make decisions, shaping, in the process, both language and technology. Moreover, web designers and writers conjure distinct versions of digitally enhanced futures -- computer-mediated communication may attract audiences previously out of reach. The subjects of Virtual English challenge prevailing deployments and conceptions of emerging technologies. Their on-line practices illustrate that the Internet need not replicate current geopolitical beliefs and practices and that reconfigurations exist in tandem with dominant models.