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| Author | : Eija Ventola |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 260 |
| Release | : 2004-01-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9027232067 |
Download Perspectives on Multimodality Book in PDF, ePub and Kindle
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
| Author | : J. Bateman |
| Publisher | : Springer |
| Total Pages | : 331 |
| Release | : 2008-04-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 023058232X |
Download Multimodality and Genre Book in PDF, ePub and Kindle
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
| Author | : Jonathan Alexander |
| Publisher | : Studies in Writing and Rhetori |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Education |
| ISBN | : 9780814134122 |
Download On Multimodality Book in PDF, ePub and Kindle
Winner of the 2015 CCCC Outstanding Book Award As our field of composition studies invites students to compose with new media and multimedia, we need to ask about other possibilities for communication, representation, and making knowledge--including possibilities that may exceed those of the letter, the text based, the composed. In this provocative look at how composition incorporates new forms of media into actual classrooms, Jonathan Alexander and Jacqueline Rhodes argue persuasively that composition's embrace of new media and multimedia often makes those media serve the rhetorical ends of writing and composition, as opposed to exploring the rhetorical capabilities of those media. Practical employment of new media often ignores their rich contexts, which contain examples of the distinct logics and different affordances of those media, wasting the very characteristics that make them most effective and potentially revolutionary for pedagogy. On Multimodality: New Media in Composition Studies urges composition scholars and teachers to become aware of the rich histories and rhetorical capabilities of new media so that students' work with those media is enlivened and made substantive.
| Author | : Carey Jewitt |
| Publisher | : Routledge |
| Total Pages | : 231 |
| Release | : 2016-03-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317269780 |
Download Introducing Multimodality Book in PDF, ePub and Kindle
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
| Author | : Gunther R. Kress |
| Publisher | : Taylor & Francis |
| Total Pages | : 234 |
| Release | : 2010 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0415320607 |
Download Multimodality Book in PDF, ePub and Kindle
Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
| Author | : John Bateman |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 424 |
| Release | : 2017-04-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110480042 |
Download Multimodality Book in PDF, ePub and Kindle
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
| Author | : Monica Boria |
| Publisher | : Routledge |
| Total Pages | : 210 |
| Release | : 2019-10-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000681440 |
Download Translation and Multimodality Book in PDF, ePub and Kindle
Translation and Multimodality: Beyond Words is one of the first books to explore how translation needs to be redefined and reconfigured in contexts where multiple modes of communication, such as writing, images, gesture, and music, occur simultaneously. Bringing together world-leading experts in translation theory and multimodality, each chapter explores important interconnections among these related, yet distinct, disciplines. As communication becomes ever more multimodal, the need to consider translation in multimodal contexts is increasingly vital. The various forms of meaning-making that have become prominent in the twenty-first century are already destabilising certain time-honoured translation-theoretic paradigms, causing old definitions and assumptions to appear inadequate. This ground-breaking volume explores these important issues in relation to multimodal translation with examples from literature, dance, music, TV, film, and the visual arts. Encouraging a greater convergence between these two significant disciplines, this text is essential for advanced students and researchers in Translation Studies, Linguistics, and Communication Studies.
| Author | : Jennifer Rowsell |
| Publisher | : Routledge |
| Total Pages | : 194 |
| Release | : 2013 |
| Genre | : Education |
| ISBN | : 0415676231 |
Download Working with Multimodality Book in PDF, ePub and Kindle
Beginning with theory, focusing on insider stories about modes, how they work, and how to work with them, then concluding with the implications and application of such information, this text brings the multiple modes together into an integrated theory of multimodality.
| Author | : Xiaoting Li |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 341 |
| Release | : 2019-05-06 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110460513 |
Download Multimodality in Chinese Interaction Book in PDF, ePub and Kindle
This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It sheds new light on the traditional study of Chinese discourse and grammar. The volume brings together leading scholars working on the state-of-the-art research on this topic from all over the world, contributing to the understanding of the multimodal nature of human interaction at large.
| Author | : Jeff Bezemer |
| Publisher | : Routledge |
| Total Pages | : 170 |
| Release | : 2015-11-19 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317418433 |
Download Multimodality, Learning and Communication Book in PDF, ePub and Kindle
This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/
