On Media Monitoring PDF Download
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| Author | : Rao, N. Raghavendra |
| Publisher | : IGI Global |
| Total Pages | : 506 |
| Release | : 2016-09-21 |
| Genre | : Computers |
| ISBN | : 1522508473 |
Download Social Media Listening and Monitoring for Business Applications Book in PDF, ePub and Kindle
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
| Author | : Introbooks |
| Publisher | : |
| Total Pages | : 80 |
| Release | : 2020-04-07 |
| Genre | : |
| ISBN | : |
Download Artificial Intellligence in Social Media Book in PDF, ePub and Kindle
Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.
| Author | : Josef Trappel |
| Publisher | : Mass Communication and Journalism |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Freedom of the press |
| ISBN | : 9781433111037 |
Download On Media Monitoring Book in PDF, ePub and Kindle
Introduction : can media monitoring support democracy? / Josef Trappel & Werner A. Meier -- Monitoring media freedom. Evaluating media freedom / Lee B. Becker & Tudor Vlad -- Monitoring and measuring press freedom on a global scale : strengths and weaknesses of the Freedom House index / Karin Deutsch-Karlekar -- Challenges of media monitoring in transition countries / Lucie Hribal -- Evaluating freedom of the media in new democracies / Kristina Weissenbach -- Monitoring media for democracy. On media monitoring : the Media for Democracy Monitor (MDM) / Josef Trappel and Tanja Maniglio -- The Netherlands / Leen d'Haenens -- Germany / Frank Marcinkowski & André Donk -- Switzerland / Tanja Maniglio & Josef Trappel -- Portugal / Joaquim Fidalgo -- Lithuania / Auks Balytien and Egl Napryt -- Monitoring media organizations. Monitoring corporate governance in US and European media firms / Robert G. Picard -- Media organisations and their accountability to democracy: categories and indicators / Torbjörn von Krogh.
| Author | : Michael J. Paul |
| Publisher | : Morgan & Claypool Publishers |
| Total Pages | : 185 |
| Release | : 2017-08-31 |
| Genre | : Computers |
| ISBN | : 1681730960 |
Download Social Monitoring for Public Health Book in PDF, ePub and Kindle
Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.
| Author | : Kaarle Nordenstreng |
| Publisher | : Hampton Press (NJ) |
| Total Pages | : 488 |
| Release | : 1999 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Download International Media Monitoring Book in PDF, ePub and Kindle
The chapters in this volume focus on the international system of monitoring media coverage of global problems such as peace and war, human rights, and the environment. The kind of media criticism advocated by the media monitoring idea is motivated by scientifically based description and assessment of media performance carried out by methods of content analysis.
| Author | : Jamie Turner |
| Publisher | : FT Press |
| Total Pages | : 32 |
| Release | : 2012-02-24 |
| Genre | : Business & Economics |
| ISBN | : 0133037681 |
Download How to Use Social Media Monitoring Tools Book in PDF, ePub and Kindle
Normal 0 false false false MicrosoftInternetExplorer4 It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.
| Author | : Margaret Gallagher |
| Publisher | : Zed Books |
| Total Pages | : 228 |
| Release | : 2001-06 |
| Genre | : Social Science |
| ISBN | : 9781856498456 |
Download Gender Setting Book in PDF, ePub and Kindle
What is the scope for independent citizen action in media and cultural policy formation? How can audiences effectively voice critiques of media content? In a market-centred and consumer-oriented media world, what is the potential for monitoring, lobbying and advocacy? This book argues that there is a role for local action to defend and promote diversity in the content, images, symbols and values that people use in making sense of their lives. It focuses on media portrayals of gender - whose critique has been fundamental to the modern international women's movement. Now, research and activism have been brought together in the form of gender media monitoring - systematic data collection aimed at policy critique and practical change. The book brings together research findings and monitoring experiences from both North and South to demonstrate how women's groups have developed effective media monitoring models.
| Author | : Josef Trappel |
| Publisher | : |
| Total Pages | : 366 |
| Release | : 2011-01-01 |
| Genre | : Democracy |
| ISBN | : 9789186523237 |
Download The Media for Democracy Monitor Book in PDF, ePub and Kindle
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer Nature |
| Total Pages | : 336 |
| Release | : 2021-05-26 |
| Genre | : Business & Economics |
| ISBN | : 3030765202 |
Download Advances in Digital Marketing and eCommerce Book in PDF, ePub and Kindle
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
| Author | : Wendy W. Moe |
| Publisher | : Cambridge University Press |
| Total Pages | : 205 |
| Release | : 2014-02-24 |
| Genre | : Computers |
| ISBN | : 1107656036 |
Download Social Media Intelligence Book in PDF, ePub and Kindle
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.
