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| Author | : American Football Coaches Association |
| Publisher | : Human Kinetics |
| Total Pages | : 340 |
| Release | : 2000 |
| Genre | : Fiction |
| ISBN | : 9780736001397 |
A collection of articles previously published in the AFCA's proceedings from its annual meetings and its annual summer manual.
| Author | : Lee Tom Perry |
| Publisher | : HarperCollins Publishers |
| Total Pages | : 248 |
| Release | : 1990 |
| Genre | : Competition |
| ISBN | : |
| Author | : Hugh Davidson |
| Publisher | : Routledge |
| Total Pages | : 414 |
| Release | : 2012-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1136375899 |
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
| Author | : Sir Charles Kingsley Webster |
| Publisher | : |
| Total Pages | : 388 |
| Release | : 1961 |
| Genre | : World War, 1939-1945 |
| ISBN | : |
| Author | : Jack Snyder |
| Publisher | : Cornell University Press |
| Total Pages | : 270 |
| Release | : 2013-05-15 |
| Genre | : History |
| ISBN | : 0801468620 |
Jack Snyder's analysis of the attitudes of military planners in the years prior to the Great War offers new insight into the tragic miscalculations of that era and into their possible parallels in present-day war planning. By 1914, the European military powers had adopted offensive military strategies even though there was considerable evidence to support the notion that much greater advantage lay with defensive strategies. The author argues that organizational biases inherent in military strategists' attitudes make war more likely by encouraging offensive postures even when the motive is self-defense. Drawing on new historical evidence of the specific circumstances surrounding French, German, and Russian strategic policy, Snyder demonstrates that it is not only rational analysis that determines strategic doctrine, but also the attitudes of military planners. Snyder argues that the use of rational calculation often falls victim to the pursuit of organizational interests such as autonomy, prestige, growth, and wealth. Furthermore, efforts to justify the preferred policy bring biases into strategists' decisions—biases reflecting the influences of parochial interests and preconceptions, and those resulting from attempts to simplify unduly their analytical tasks. The frightening lesson here is that doctrines can be destabilizing even when weapons are not, because doctrine may be more responsive to the organizational needs of the military than to the implications of the prevailing weapons technology. By examining the historical failure of offensive doctrine, Jack Snyder makes a valuable contribution to the literature on the causes of war.
| Author | : Hugh Davidson |
| Publisher | : Routledge |
| Total Pages | : 421 |
| Release | : 2012-06-25 |
| Genre | : Business & Economics |
| ISBN | : 1136375880 |
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
| Author | : Joseph D. Douglass |
| Publisher | : |
| Total Pages | : 136 |
| Release | : 1976 |
| Genre | : Europe |
| ISBN | : |
| Author | : Michael E. Brown |
| Publisher | : MIT Press |
| Total Pages | : 492 |
| Release | : 2004-10-15 |
| Genre | : Political Science |
| ISBN | : 9780262265270 |
An overview of offense-defense theory, which argues that the relative ease of offense and defense varies in international politics. Offense-defense theory argues that the relative ease of offense and defense varies in international politics. When the offense has the advantage, military conquest becomes easier and war is more likely; the opposite is true when the defense has the advantage. The balance between offense and defense depends on geography, technology, and other factors. This theory, and the body of related theories, has generated much debate and research over the past twenty-five years.This book presents a comprehensive overview of offense-defense theory. It includes contending views on the theory and some of the most recent attempts to refine and test it.
| Author | : Daniel Moore |
| Publisher | : Hurst Publishers |
| Total Pages | : 437 |
| Release | : 2022-05-16 |
| Genre | : Political Science |
| ISBN | : 1787388700 |
Cyber-warfare is often discussed, but rarely truly seen. When does an intrusion turn into an attack, and what does that entail? How do nations fold offensive cyber operations into their strategies? Operations against networks mostly occur to collect intelligence, in peacetime. Understanding the lifecycle and complexity of targeting adversary networks is key to doing so effectively in conflict. Rather than discussing the spectre of cyber war, Daniel Moore seeks to observe the spectrum of cyber operations. By piecing together operational case studies, military strategy and technical analysis, he shows that modern cyber operations are neither altogether unique, nor entirely novel. Offensive cyber operations are the latest incarnation of intangible warfare–conflict waged through non-physical means, such as the information space or the electromagnetic spectrum. Not all offensive operations are created equal. Some are slow-paced, clandestine infiltrations requiring discipline and patience for a big payoff; others are short-lived attacks meant to create temporary tactical disruptions. This book first seeks to understand the possibilities, before turning to look at some of the most prolific actors: the United States, Russia, China and Iran. Each has their own unique take, advantages and challenges when attacking networks for effect.
| Author | : Major John R. Carter |
| Publisher | : Pickle Partners Publishing |
| Total Pages | : 186 |
| Release | : 2015-11-06 |
| Genre | : History |
| ISBN | : 1786252767 |
The belief that airpower is inherently offensive is a recurrent theme throughout airpower theory and doctrine. Before World War I, dogmatic belief in the dominance of the offense in land warfare affected the military decisions which resulted in the disaster of the trenches. Termed the “cult of the offensive” by scholars, faith in offense became so unshakable in pre-1914 Europe that military organizations dismissed as irrelevant the numerous indications of the waning power of the offense as technological developments strengthened the defense. With airpower’s professed inclination for offense, could a cult of the offensive perniciously trap airpower doctrine and lead to similarly disastrous consequences? The study begins by establishing the theoretical background necessary for case study analysis. Airpower defense is defined as those operations conducted to deny another force’s air operations in a designated airspace. Airpower offenses are those operations in the airspace defended by another, or operations conducted outside of one’s actively defended airspace. The relationship between offense and defense is dissected to discover that airpower defense enjoys neither an advantage of position nor of time, so traditional Clausewitzian views relative to the power of the defense do not apply to airpower. Next, the study describes those factors which may inject, or reinforce, a preferential bias for offense into airpower strategy and doctrine. A cult of the offensive is defined as an organizational belief in the power of offense so compelling that the military organization no longer evaluates its offensive doctrine objectively. This leads to an examination of the ramifications postulated to result from offensive ideology.
