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Nontraditional Media in Marketing and Advertising

Nontraditional Media in Marketing and Advertising
Author: Robyn Blakeman
Publisher: SAGE
Total Pages: 265
Release: 2014
Genre: Business & Economics
ISBN: 1412997615

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A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.


Nontraditional Media in Marketing and Advertising

Nontraditional Media in Marketing and Advertising
Author: Robyn Blakeman
Publisher: SAGE Publications
Total Pages: 265
Release: 2013-01-14
Genre: Business & Economics
ISBN: 1483316033

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Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!


The Effects of the Mass Media on the Use and Abuse of Alcohol

The Effects of the Mass Media on the Use and Abuse of Alcohol
Author: Susan Ehrlich Martin
Publisher: DIANE Publishing
Total Pages: 324
Release: 1995
Genre: Psychology
ISBN:

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Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.


Handbook of Research on Innovations in Non-Traditional Educational Practices

Handbook of Research on Innovations in Non-Traditional Educational Practices
Author: Keengwe, Jared
Publisher: IGI Global
Total Pages: 462
Release: 2020-12-11
Genre: Education
ISBN: 1799843610

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While many school districts and institutions of higher education still cling to the traditional agrarian school year with a factory model delivery of education and Carnegie units based on seat time when most people are no longer farmers, factory workers, or reliant on learning in a classroom, there are bursts of promising practices that buck the norm by questioning the educational value of these traditions. Though researchers have investigated the potential of students learning in their own homes via personalized instruction delivered by computers rather than attending traditional institutions, the status quo in education has remained stubbornly resistant to change. Mixed-reality simulations, year-round schooling, grouping students by competencies instead of age, and game-based teaching are just a few of the educational innovations that seek to maximize learning by recognizing that innovation is essential for successfully teaching students in the modern era. The Handbook of Research on Innovations in Non-Traditional Educational Practices is a comprehensive reference source that examines various educational innovations, how they have developed workarounds to navigate traditional systems, and their potential to radically transform teaching and learning. With each chapter highlighting a different educational innovation such as experiential learning, game-based learning, online learning, and inquiry-based learning and their applications in all levels of education, this book explores the issues and challenges these educational innovations face as well as their impact. It is intended for academicians, professionals, administrators, and researchers in education and specifically benefits academic deans, vice presidents of academic affairs, graduate students, faculty technology leaders, directors of teaching and learning centers, curriculum and instructional designers, policymakers, principals and superintendents, and teachers interested in educational change.


Non-traditional Micromachining Processes

Non-traditional Micromachining Processes
Author: Golam Kibria
Publisher: Springer
Total Pages: 431
Release: 2017-03-07
Genre: Technology & Engineering
ISBN: 3319520091

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This book presents a complete coverage of micromachining processes from their basic material removal phenomena to past and recent research carried by a number of researchers worldwide. Chapters on effective utilization of material resources, improved efficiency, reliability, durability, and cost effectiveness of the products are presented. This book provides the reader with new and recent developments in the field of micromachining and microfabrication of engineering materials.


Non-traditional Media

Non-traditional Media
Author: Esther Manansang
Publisher:
Total Pages: 236
Release: 1997
Genre: Advertising media planning
ISBN:

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Guerilla Marketing (An Unconventional Marketing Technique That Works)

Guerilla Marketing (An Unconventional Marketing Technique That Works)
Author: ARX Reads
Publisher: ARX Brand International LLC
Total Pages: 34
Release:
Genre: Business & Economics
ISBN:

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How To Create A Huge Impact Through Fun & Practical New Strategies With Your Business…See How To...Use Unconventional Marketing Tactics In Your Business... Track Success In Your Campaigns... Recognize Opportunities For Marketing Innovations... Reach Prospects & Customers In Brand New Ways... Model After Other Successful Guerilla Marketers... Generate Guerilla Marketing Campaign Ideas Over & Over Again... So You Can: Acquire New Customers & Sell More To Existing Ones Stop Wasting Time & Money On Marketing That Doesn’t Work Have Fun Growing Your Business With New & Exciting Marketing Tactics Guerilla Marketing Details Learn New & Unconventional Marketing Strategies To Gain More Customers - As Well As Sell More To Your Current Ones. This Free 5-Part Bootcamp Shows You Exactly How.