Nontraditional Media - Nontraditional Methods
Author | : Sharon Simon |
Publisher | : |
Total Pages | : 8 |
Release | : 1989 |
Genre | : Consumers |
ISBN | : |
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Author | : Sharon Simon |
Publisher | : |
Total Pages | : 8 |
Release | : 1989 |
Genre | : Consumers |
ISBN | : |
Author | : Robyn Blakeman |
Publisher | : SAGE |
Total Pages | : 265 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 1412997615 |
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author | : Robyn Blakeman |
Publisher | : SAGE Publications |
Total Pages | : 265 |
Release | : 2013-01-14 |
Genre | : Business & Economics |
ISBN | : 1483316033 |
Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where nontraditional media is headed. Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!
Author | : Dennis Blader |
Publisher | : |
Total Pages | : 164 |
Release | : 1979 |
Genre | : Educational innovations |
ISBN | : |
Author | : Susan Ehrlich Martin |
Publisher | : DIANE Publishing |
Total Pages | : 324 |
Release | : 1995 |
Genre | : Psychology |
ISBN | : |
Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
Author | : Keengwe, Jared |
Publisher | : IGI Global |
Total Pages | : 462 |
Release | : 2020-12-11 |
Genre | : Education |
ISBN | : 1799843610 |
While many school districts and institutions of higher education still cling to the traditional agrarian school year with a factory model delivery of education and Carnegie units based on seat time when most people are no longer farmers, factory workers, or reliant on learning in a classroom, there are bursts of promising practices that buck the norm by questioning the educational value of these traditions. Though researchers have investigated the potential of students learning in their own homes via personalized instruction delivered by computers rather than attending traditional institutions, the status quo in education has remained stubbornly resistant to change. Mixed-reality simulations, year-round schooling, grouping students by competencies instead of age, and game-based teaching are just a few of the educational innovations that seek to maximize learning by recognizing that innovation is essential for successfully teaching students in the modern era. The Handbook of Research on Innovations in Non-Traditional Educational Practices is a comprehensive reference source that examines various educational innovations, how they have developed workarounds to navigate traditional systems, and their potential to radically transform teaching and learning. With each chapter highlighting a different educational innovation such as experiential learning, game-based learning, online learning, and inquiry-based learning and their applications in all levels of education, this book explores the issues and challenges these educational innovations face as well as their impact. It is intended for academicians, professionals, administrators, and researchers in education and specifically benefits academic deans, vice presidents of academic affairs, graduate students, faculty technology leaders, directors of teaching and learning centers, curriculum and instructional designers, policymakers, principals and superintendents, and teachers interested in educational change.
Author | : University of California, Berkeley. Center for Research and Development in Higher Education |
Publisher | : |
Total Pages | : 204 |
Release | : 1979 |
Genre | : Adult education |
ISBN | : |
Author | : Golam Kibria |
Publisher | : Springer |
Total Pages | : 431 |
Release | : 2017-03-07 |
Genre | : Technology & Engineering |
ISBN | : 3319520091 |
This book presents a complete coverage of micromachining processes from their basic material removal phenomena to past and recent research carried by a number of researchers worldwide. Chapters on effective utilization of material resources, improved efficiency, reliability, durability, and cost effectiveness of the products are presented. This book provides the reader with new and recent developments in the field of micromachining and microfabrication of engineering materials.
Author | : Esther Manansang |
Publisher | : |
Total Pages | : 236 |
Release | : 1997 |
Genre | : Advertising media planning |
ISBN | : |
Author | : ARX Reads |
Publisher | : ARX Brand International LLC |
Total Pages | : 34 |
Release | : |
Genre | : Business & Economics |
ISBN | : |
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