New Ventures in Broadcasting
Author | : British Broadcasting Corporation |
Publisher | : London : s.n. |
Total Pages | : 140 |
Release | : 1928 |
Genre | : Adult education |
ISBN | : |
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Author | : British Broadcasting Corporation |
Publisher | : London : s.n. |
Total Pages | : 140 |
Release | : 1928 |
Genre | : Adult education |
ISBN | : |
Author | : British Broadcasting Corporation |
Publisher | : |
Total Pages | : 0 |
Release | : 1928 |
Genre | : |
ISBN | : |
Author | : Pacific-Western Broadcasting Federation, Los Angeles |
Publisher | : |
Total Pages | : 96 |
Release | : 1930 |
Genre | : Radio in education |
ISBN | : |
Author | : Susan Tyler Eastman |
Publisher | : Taylor & Francis |
Total Pages | : 352 |
Release | : 2012-11-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136024816 |
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author | : United States. Federal Communications Commission. Network Inquiry Special Staff |
Publisher | : |
Total Pages | : 836 |
Release | : 1980 |
Genre | : Government publications |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 112 |
Release | : 2000 |
Genre | : Broadcasting |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 314 |
Release | : 1928 |
Genre | : |
ISBN | : |
Author | : Ken Lindner |
Publisher | : Greenleaf Book Group |
Total Pages | : 415 |
Release | : 2011 |
Genre | : Language Arts & Disciplines |
ISBN | : 1936909243 |
An insider's look at the world of Broadcasting from the master of Career Choreography(TM). Are news and programming values and strategies changing? You bet they are! In The New Broadcasting Realities, Ken Lindner offers solutions to the complex issues and problems broadcasting professionals face in today's media landscape. Whether you're a media professional or an aspiring broadcast journalist, Lindner, who has guided the careers of hundreds of the nation's leading television newscasters and program hosts including Matt Lauer, Lester Holt, Elizabeth Vargas, Dr. Sanjay Gupta, Mario Lopez, Robin Meade, Megyn Kelly, Nancy O'Dell, and Samantha Harris, provides insider tips on Choreographing the steps of your broadcasting career. With case studies and an experienced, critical perspective, Lindner offers detailed advice on making career-enhancing decisions, including how to: - Multi-platform your career to enhance your visibility, brand, and marketability, as well as exponentially increase your income; - Strategically Choreograph your broadcasting career so that you are able to achieve your most cherished goals and dreams; - Negotiate the clauses in your employment contract(s) so that you are able to achieve your short- and long-term goals; and - Create effective solutions for hot-button issues and challenges that broadcasting professionals will inevitably face in The New Age of Broadcasting. The worlds of news and hosting are ever-changing, but Lindner's highly insightful examination of the issues facing broadcast journalists and broadcasters today will help you rise above the pack and maximize your potential.
Author | : |
Publisher | : |
Total Pages | : 20 |
Release | : 1935 |
Genre | : Education |
ISBN | : |
Author | : Robert L Hilliard |
Publisher | : Taylor & Francis |
Total Pages | : 390 |
Release | : 2012-10-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136027378 |
The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.