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New Ventures in Broadcasting

New Ventures in Broadcasting
Author: British Broadcasting Corporation
Publisher: London : s.n.
Total Pages: 140
Release: 1928
Genre: Adult education
ISBN:

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New Ventures in Broadcasting

New Ventures in Broadcasting
Author: British Broadcasting Corporation
Publisher:
Total Pages: 0
Release: 1928
Genre:
ISBN:

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For a Genuine Radio University

For a Genuine Radio University
Author: Pacific-Western Broadcasting Federation, Los Angeles
Publisher:
Total Pages: 96
Release: 1930
Genre: Radio in education
ISBN:

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
Total Pages: 352
Release: 2012-11-12
Genre: Language Arts & Disciplines
ISBN: 1136024816

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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.


New Television Networks

New Television Networks
Author: United States. Federal Communications Commission. Network Inquiry Special Staff
Publisher:
Total Pages: 836
Release: 1980
Genre: Government publications
ISBN:

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The New Broadcasting Realities

The New Broadcasting Realities
Author: Ken Lindner
Publisher: Greenleaf Book Group
Total Pages: 415
Release: 2011
Genre: Language Arts & Disciplines
ISBN: 1936909243

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An insider's look at the world of Broadcasting from the master of Career Choreography(TM). Are news and programming values and strategies changing? You bet they are! In The New Broadcasting Realities, Ken Lindner offers solutions to the complex issues and problems broadcasting professionals face in today's media landscape. Whether you're a media professional or an aspiring broadcast journalist, Lindner, who has guided the careers of hundreds of the nation's leading television newscasters and program hosts including Matt Lauer, Lester Holt, Elizabeth Vargas, Dr. Sanjay Gupta, Mario Lopez, Robin Meade, Megyn Kelly, Nancy O'Dell, and Samantha Harris, provides insider tips on Choreographing the steps of your broadcasting career. With case studies and an experienced, critical perspective, Lindner offers detailed advice on making career-enhancing decisions, including how to: - Multi-platform your career to enhance your visibility, brand, and marketability, as well as exponentially increase your income; - Strategically Choreograph your broadcasting career so that you are able to achieve your most cherished goals and dreams; - Negotiate the clauses in your employment contract(s) so that you are able to achieve your short- and long-term goals; and - Create effective solutions for hot-button issues and challenges that broadcasting professionals will inevitably face in The New Age of Broadcasting. The worlds of news and hosting are ever-changing, but Lindner's highly insightful examination of the issues facing broadcast journalists and broadcasters today will help you rise above the pack and maximize your potential.


Bibliography

Bibliography
Author:
Publisher:
Total Pages: 20
Release: 1935
Genre: Education
ISBN:

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The Broadcast Century and Beyond

The Broadcast Century and Beyond
Author: Robert L Hilliard
Publisher: Taylor & Francis
Total Pages: 390
Release: 2012-10-02
Genre: Language Arts & Disciplines
ISBN: 1136027378

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The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.