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New Perspectives on Communicating in Business with Technology

New Perspectives on Communicating in Business with Technology
Author: Carol M. Cram
Publisher:
Total Pages: 560
Release: 2007
Genre: Business communication
ISBN: 9780619267926
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This work provides an overview of business writing and its uses of technology as tools for communication, including electronic communication, routine correspondence, persuasive correspondence, longer communications, promotional materials development, oral communications, persuasive presentation development, and creating/distributing job search documents.

New Perspectives on Willingness to Communicate in a Second Language

New Perspectives on Willingness to Communicate in a Second Language
Author: Nourollah Zarrinabadi
Publisher: Springer Nature
Total Pages: 264
Release: 2021-05-03
Genre: Education
ISBN: 303067634X
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This edited collection provides a state-of-the art overview of research on willingness to communicate (WTC) in a second and foreign language. In particular, it includes innovative studies seeking to demonstrate the ways in which WTC can be examined within the framework of complex dynamic systems, how the construct is related to self-assessment, reticence and extroversion, and what is signifies in the case of immigrants. Another group of papers is related to the role of technology in fostering WTC in different contexts. The volume also comprises papers that touch on methodological issues in the study of WTC such as experience case sampling, the network approach or the integration of the macro- and micro-perspective. The book will be of values to researchers interested in the study of WTC but will also provide inspiration for students, teachers and materials writers.

Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy

Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy
Author: Elena G. Popkova
Publisher: Springer
Total Pages: 1192
Release: 2018-06-04
Genre: Technology & Engineering
ISBN: 3319908359
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This book includes the best works presented at the scientific and practical conference that took place on February 1, 2018 in Pyatigorsk, Russia on the topic “Perspectives on the use of New Information and Communication Technology (ICT) in the Modern Economy”. The conference was organized by the Institute of Scientific Communications (Volgograd, Russia), the Center for Marketing Initiatives (Stavropol, Russia), and Pyatigorsk State University (Pyatigorsk, Russia). The book present the results of research on the complex new information and communication technologies in the modern economy and law as well as research that explore limits of and opportunities for their usage. The target audience of this book includes undergraduates and postgraduates, university lecturers, experts, and researchers studying various issues concerning the use of new information and communication technologies in modern economies. The book includes research on the following current topics in modern economic science: new challenges and opportunities for establishing information economies under the influence of scientific and technical advances, digital economy as a new vector of development of the modern global economy, economic and legal aspects of using new information and communication technologies in developed and developing countries, priorities of using the new information and communication technologies in modern economies, platforms of communication integration in tourism using new information and communication technologies, and economic and legal managerial aspects and peculiarities of scientific research on the information society.

PR Technology, Data and Insights

PR Technology, Data and Insights
Author: Mark Weiner
Publisher: Kogan Page Publishers
Total Pages: 233
Release: 2021-04-03
Genre: Business & Economics
ISBN: 1398600415
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Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

The Spiral of Silence

The Spiral of Silence
Author: Wolfgang Donsbach
Publisher: Routledge
Total Pages: 266
Release: 2014-01-03
Genre: Language Arts & Disciplines
ISBN: 1136447849
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Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

New Perspectives on Risk Communication

New Perspectives on Risk Communication
Author: Asa Boholm
Publisher: Routledge
Total Pages: 314
Release: 2013-12-16
Genre: Business & Economics
ISBN: 1317981898
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That risk communication ranks high on the policymaking agenda is beyond discussion today. The field is a point of intersection of social communication, practical management and policy making. It covers such diverse activities as to inform and educate the public about risk, and risk management in order to influence attitudes and behaviour, to act in situations of emergency or crises, to aid in decision-making and to assist in conflict resolution. Communication has grown into a major concern in current risk governance based on network co-ordinated management of public affairs conducted by authorities and companies and is recognized as a key component in the government of risk. This is especially salient in policy fields relating to environmental planning and resource management, urban planning, chemical and food regulation, or infrastructure planning, development and maintenance. This book explores risk communication research with a focus on new theoretical perspectives, research findings, and applied goals. It reflects on a broad range of innovative theoretical perspectives, methodological approaches and empirical areas. This book was published as a special issue of the Journal of Risk Research.

New Perspectives on Information Systems Development

New Perspectives on Information Systems Development
Author: G. Harindranath
Publisher: Springer Science & Business Media
Total Pages: 716
Release: 2002-09-30
Genre: Business & Economics
ISBN: 9780306472510
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"Proceedings of the Tenth International Conference on Information Systems Development (ISD2001), University of London, September 5-7, 2001" - T.p. verso.

Standardization Research in Information Technology: New Perspectives

Standardization Research in Information Technology: New Perspectives
Author: Jakobs, Kai
Publisher: IGI Global
Total Pages: 300
Release: 2007-12-31
Genre: Business & Economics
ISBN: 159904563X
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Standardization has the potential to shape, expand, and create markets. Information technology has undergone a rapid transformation in the application of standards in practice, and recent developments have augmented the need for the divulgence of supplementary research. Standardization Research in Information Technology: New Perspectives amasses cutting-edge research on the application of standards in the market, covering topics such as corporate standardization, linguistic qualities of international standards, the role of individuals in standardization, and the development, use, application, and influence of information technology in standardization techniques.

Perspectives on Design and Digital Communication

Perspectives on Design and Digital Communication
Author: Nuno Martins
Publisher: Springer Nature
Total Pages: 239
Release: 2020-07-09
Genre: Architecture
ISBN: 3030496473
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This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.