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New Directions in the Analysis of Multimodal Discourse

New Directions in the Analysis of Multimodal Discourse
Author: Terry D. Royce
Publisher: Routledge
Total Pages: 426
Release: 2013-01-11
Genre: Language Arts & Disciplines
ISBN: 1136601635

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New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.


New Trends in Corpora and Language Learning

New Trends in Corpora and Language Learning
Author: Ana Frankenberg-Garcia
Publisher: A&C Black
Total Pages: 304
Release: 2011-03-24
Genre: Language Arts & Disciplines
ISBN: 1441159967

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Social Semiotics

Social Semiotics
Author: Thomas Hestbaek Andersen
Publisher: Routledge
Total Pages: 183
Release: 2015-03-27
Genre: Language Arts & Disciplines
ISBN: 1317447875

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M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress


New Directions in Cognitive Grammar and Style

New Directions in Cognitive Grammar and Style
Author: Marcello Giovanelli
Publisher: Bloomsbury Publishing
Total Pages: 305
Release: 2020-12-10
Genre: Language Arts & Disciplines
ISBN: 1350111139

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In recent years, the Cognitive Grammar account of language and mind has become an influential framework for the study of textual meaning and interpretation. This book is the first to bring together applications of Cognitive Grammar for a range of stylistic purposes, including the analysis of both literary and non-literary discourse. Demonstrating the diverse range of uses for Cognitive Grammar, chapters apply this framework to diverse text-types including poetry, narrative fiction, comics, press reports, political discourse and music, as well as exploring its potential for the teaching of language and literature in a range of contexts. Combining cutting-edge research in cognitive, critical and pedagogical stylistics, New Directions in Cognitive Grammar and Style showcases the latest developments in this field and offers new insights into our experiences of literary and non-literary texts by drawing on current understandings of language and cognition.


Multimodal Analysis in Academic Settings

Multimodal Analysis in Academic Settings
Author: Belinda Crawford Camiciottoli
Publisher: Routledge
Total Pages: 262
Release: 2015-05-22
Genre: Language Arts & Disciplines
ISBN: 1317574672

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This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.


A Multimodal and Ethnographic Approach to Textbook Discourse

A Multimodal and Ethnographic Approach to Textbook Discourse
Author: Germán Canale
Publisher: Taylor & Francis
Total Pages: 142
Release: 2022-08-30
Genre: Language Arts & Disciplines
ISBN: 1000632830

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This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.


New Media Spectacles and Multimodal Creativity in a Globalised Asia

New Media Spectacles and Multimodal Creativity in a Globalised Asia
Author: Sunny Sui-kwong Lam
Publisher: Springer Nature
Total Pages: 256
Release: 2020-11-20
Genre: Language Arts & Disciplines
ISBN: 9811573417

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This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia’s evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies.


Multimodal Texts from Around the World

Multimodal Texts from Around the World
Author: W. Bowcher
Publisher: Springer
Total Pages: 330
Release: 2012-07-24
Genre: Literary Criticism
ISBN: 023035534X

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A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.


New Perspectives on Narrative and Multimodality

New Perspectives on Narrative and Multimodality
Author: Ruth Page
Publisher: Routledge
Total Pages: 243
Release: 2009-09-10
Genre: Language Arts & Disciplines
ISBN: 1135254613

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This study investigates the richly diverse but integrated semiotic potential of storytelling. Unlike other interdisciplinary approaches to narrative studies which have privileged the study of words in storytelling, this unique collection provides a much needed analysis of how narrative operates using combinations of visual, typographic, aural, gestural and haptic resources. Although both multimodal theory and narrative studies have been invigorated by a variety of theoretical approaches, this volume seeks to avoid a single dominant paradigm. Instead, the contributors use literary criticism, linguistics and new media frameworks in a series of critical studies that are directly engaged with a range of multimodal stories. The contributors analyze works that include oral accounts of personal experience, opera, cartoons, print literature and new media forms of storytelling such as experimental digital fiction and fanfiction.


Appliable Linguistics

Appliable Linguistics
Author: Ahmar Mahboob
Publisher: Bloomsbury Publishing
Total Pages: 330
Release: 2010-06-24
Genre: Language Arts & Disciplines
ISBN: 1441176187

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This collection of research offers an initial step in the pursuit of an appliable linguistics. Appliable Linguistics takes everyday real-life language-related problems - both theoretical and practical - in diverse social, professional and academic contexts as its starting point. It then uses and contributes to a theoretical model of language that can respond to and is appliable in the context. The concept of appliable linguistics used in this volume is informed by the work of M.A.K. Halliday, who believes that "the value of a theory lies in the use that can be made of it." The chapters in this volume thus use and contribute to an appliable linguistics that engages with a range of issues including: translation, education, language teaching/learning, multimodality, media, social policy and action, and positive discourse analysis. This collection of research is offered as an initial step in the pursuit of Appliable Linguistics, which we hope will serve as a foundation for future work across the discipline.