New Business Lessons from Madison Avenue
Author | : Cleve Langton |
Publisher | : |
Total Pages | : 216 |
Release | : 2008-05 |
Genre | : Industrial management |
ISBN | : 9780965641029 |
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Author | : Cleve Langton |
Publisher | : |
Total Pages | : 216 |
Release | : 2008-05 |
Genre | : Industrial management |
ISBN | : 9780965641029 |
Author | : Todd C. Helmus |
Publisher | : Rand Corporation |
Total Pages | : 241 |
Release | : 2007-07-17 |
Genre | : Study Aids |
ISBN | : 0833042750 |
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential to improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
Author | : Michael Farmer |
Publisher | : Lid Pub Incorporated |
Total Pages | : 200 |
Release | : 2015 |
Genre | : Business & Economics |
ISBN | : 9780986079306 |
The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author | : |
Publisher | : |
Total Pages | : 816 |
Release | : 1914 |
Genre | : Business |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 804 |
Release | : 1923 |
Genre | : Electrical engineering |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1334 |
Release | : 1924 |
Genre | : Industrial arts |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 534 |
Release | : 1924 |
Genre | : |
ISBN | : |
Author | : Martin Mayer |
Publisher | : Little Brown |
Total Pages | : 298 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : 9780316551540 |
An analysis of the health and prospects of the advertising industry today.
Author | : |
Publisher | : |
Total Pages | : 1182 |
Release | : 1920 |
Genre | : Science |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 220 |
Release | : 1944-01 |
Genre | : |
ISBN | : |
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.