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Key Terms in Semiotics

Key Terms in Semiotics
Author: Bronwen Martin
Publisher: A&C Black
Total Pages: 290
Release: 2006-06-02
Genre: Language Arts & Disciplines
ISBN: 9780826484567

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Provides information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth semiotic readings. This book provides a brief historical overview of the field, an explanation of semiotic theory, key term definitions, outlines of the work of key thinkers, and key readings for students.


Cognitive Semiotics

Cognitive Semiotics
Author: Per Aage Brandt
Publisher: Bloomsbury Publishing
Total Pages: 288
Release: 2020-05-14
Genre: Psychology
ISBN: 1350143316

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Interrogating the relatively new field of cognitive semiotics, this book explores shared issues in cognitive science and semiotics. Building on research from recent decades, Per Aage Brandt investigates the potential of a cognitive semiotic approach to enhance our understanding of language, thought and semiosis in general. Introducing a critical, non-standard approach both to cognitive science and to semiotics, this book discusses the understanding of meaning and mind through four major dimensions; mental architecture, mental spaces, discourse coherence and eco-organization. Encompassing a rich variety of topics and debates, Cognitive Semiotics outlines several bridges between 'continental' and 'analytic' thinking in the study of semantics, pragmatics, discourse and the philosophy of language and mind.


The Semiotics of Discourse

The Semiotics of Discourse
Author: Jacques Fontanille
Publisher: Peter Lang
Total Pages: 238
Release: 2006
Genre: Language Arts & Disciplines
ISBN: 9780820486192

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Original Scholarly Monograph


Maupassant: the Semiotics of Text

Maupassant: the Semiotics of Text
Author: Algirdas Julien Greimas
Publisher: John Benjamins Publishing
Total Pages: 293
Release: 1988-01-01
Genre: Literary Criticism
ISBN: 9027219419

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Translated by Paul PerronMaupassant's short story, “Two Friends”, is examined in order to test methodological tools and to hone them for their application in the analysis of narrative discourse, starting from the oral tale (Propp) and ending with the written tale instituted as literary genre. Complex procedures of textual production are identified: among which entire sequences as well as the “evenemential” level of narrative fade away in favor of its cognitive dimension. This semiotic investigation is accompanied by a challenge to certain conventions of literary criticism: dialogue, the locus of Realist stereotypes, appears laden with paradoxical truths; the description of nature, inherited from the Romantics, bristles with narrative intent, and entire sections of a valorized figurative universe unfold before us. Thematic readings are linked up with semantic analysis: the figure of Water exerts its profound fascination. A Christian symbolics is uncovered which traverses the text and invites us to read it as a new Gospel Parable. New readings complement older ones and remain as so many suspended possibilities. The tale appears somewhat as a sonnet, that is to say as a “fixed-form” genre, where the closure of the text would be a necessary condition for transcending it.


Culture and Cognition

Culture and Cognition
Author: Ronald Schleifer
Publisher: Cornell University Press
Total Pages: 442
Release: 2019-05-15
Genre: Science
ISBN: 1501746731

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This groundbreaking book challenges the disciplinary boundaries that have traditionally separated scientific inquiry from literary inquiry. It explores scientific knowledge in three subject areas—the natural history of aging, literary narrative, and psychoanalysis. In the authors' view, the different perspectives on cognition afforded by Anglo-American cognitive science, Greimassian semiotics, and Lacanian psychoanalysis help us to redefine our very notion of culture. Part I historically situates the concepts of meaning and truth in twentieth-century semiotic theory and cognitive science. Part II contrasts the modes of Freudian case history to the general instance of Einstein's relativity theory and then sets forth a rhetoric of narrative based on the discourse of the aged. Part III examines in the context of literary studies an interdisciplinary concept of cultural cognition. Culture and Cognition will be essential reading for literary theorists, historians and philosophers of science; semioticians; and scholars and students of cultural studies, the sociology of literature, and science and literature.


Culture and Cognition

Culture and Cognition
Author: Ronald Schleifer
Publisher: Cornell University Press
Total Pages: 294
Release: 2019-03-15
Genre: Science
ISBN: 1501738526

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This groundbreaking book challenges the disciplinary boundaries that have traditionally separated scientific inquiry from literary inquiry. It explores scientific knowledge in three subject areas—the natural history of aging, literary narrative, and psychoanalysis. In the authors' view, the different perspectives on cognition afforded by Anglo-American cognitive science, Greimassian semiotics, and Lacanian psychoanalysis help us to redefine our very notion of culture. Part I historically situates the concepts of meaning and truth in twentieth-century semiotic theory and cognitive science. Part II contrasts the modes of Freudian case history to the general instance of Einstein's relativity theory and then sets forth a rhetoric of narrative based on the discourse of the aged. Part III examines in the context of literary studies an interdisciplinary concept of cultural cognition. Culture and Cognition will be essential reading for literary theorists, historians and philosophers of science; semioticians; and scholars and students of cultural studies, the sociology of literature, and science and literature.


Advances in Brand Semiotics & Discourse Analysis

Advances in Brand Semiotics & Discourse Analysis
Author: George Rossolatos
Publisher: Vernon Press
Total Pages: 258
Release: 2023-03-07
Genre: Literary Criticism
ISBN: 1648896162

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This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.


Literary Discourse

Literary Discourse
Author: Jørgen Dines Johansen
Publisher: University of Toronto Press
Total Pages: 520
Release: 2002-01-01
Genre: Literary Criticism
ISBN: 9780802035776

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Using the semiotic theory of American philosopher Charles S. Peirce, Johansen applies psychoanalysis, psychology, literary hermeneutics, literary history, Habermasian communication, and discourse theory to literature, and, in the process, redefines it.


Cognition and Pragmatics

Cognition and Pragmatics
Author: Dominiek Sandra
Publisher: John Benjamins Publishing
Total Pages: 419
Release: 2009
Genre: Language Arts & Disciplines
ISBN: 9027207801

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The ten volumes of "Handbook of Pragmatics Highlights" focus on the most salient topics in the field of pragmatics, thus dividing its wide interdisciplinary spectrum in a transparent and manageable way. While other volumes select philosophical, grammatical, social, variational, interactional, or discursive angles, this third volume focuses on the interface between language and cognition. Language use is impossible without the mobilization of a large variety of cognitive processes, each serving a different purpose. During the last half century cognitive approaches to language have been particularly successful, and the broad spectrum of contributions to this volume testify to this success. As cognitive approaches to language are by definition a subset of the larger enterprise of cognitive science, a contribution on this general topic sets the stage. This is joined by a chapter on cognitive grammar, a theoretical study of the architecture of human language that is deeply inspired by general cognitive principles. A chapter on experimentation offers a crash-course on basic issues of experimental design and on the rationale behind statistical testing in general and the most important statistical tests in particular, offering a methodological toolkit for understanding many of the other contributions. Different chapters cover a broad range of topics: language acquisition, psycholinguistics, specialized topics within the latter field (e.g. the bilingual mental lexicon, categorization), and aspects of language awareness. Some chapters home in on what have become indispensible perspectives on the cognitive underpinnings of language: the way language is represented and processed in the human brain and simulation studies. The ever-growing success of the latter type of studies is exemplified, for instance, by the highly flourishing connectionist tradition and the more general paradigm of artificial intelligence, each of which is dealt with in a separate contribution.