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| Author | : Jerry M. Newman |
| Publisher | : |
| Total Pages | : 212 |
| Release | : 2007-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9780071832311 |
| Author | : Jerry Newman |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 216 |
| Release | : 2007-01-02 |
| Genre | : Business & Economics |
| ISBN | : 0071473653 |
Once upon a time, a Ph.D. went to work at Mickey D's... And what he found was illuminating. Jerry Newman, a college professor who has taught business courses for nearly 30 years, went undercover as a bottom-rung worker for the biggest names in fast food, including McDonald's and Burger King. Newman found that fast-food chains were the perfect petri dishes for covert research: High-pressure, high-volume businesses with high-employee turnover. The pecking order was also crystal clear, from fry cook all the way up to store manager. Of the seven restaurants where Newman worked, some were high-morale, high-productivity machines. Others were miserable, misplaced circles of hell. Yet one common trait stuck out from them all: Each restaurant's respective manager determined the climate of the work environment. Go behind the fast food counter with Newman and see what happens on an average day on the “McJob”... how the restaurants are run (for better or worse) how managers reward good employees when raises are impossible (believe it or not, bosses give 'em more hours-and it works!) how morale and motivation spring directly from the manager's office and how a few simple adjustments to your own management style-the “Supersized Management Principles” in this book-can transform and invigorate your workplace
| Author | : Newman |
| Publisher | : Tata McGraw-Hill Education |
| Total Pages | : 0 |
| Release | : 2007-05 |
| Genre | : |
| ISBN | : 9780070659124 |
My Secret Life on the McJob, a groundbreaking new management tell-all, is at once a humorous take on the world of the rank-and-file as well as a practical guide on management that you can use in your business, no matter what kind of business it is. Jerry Newman shares the approaches that worked . . . and the ones that were a serious miss.His experience behind the counter at McDonalds, Arby's, and Burger King, among others, delivers the answers to potent management questions such as: How can a manager succeed when resources are scarce? When he's too bombarded with details to think? When employee turnover is 200 percent? Newman learned everything the hard way.
| Author | : George Ritzer |
| Publisher | : SAGE Publications |
| Total Pages | : 208 |
| Release | : 2020-12-10 |
| Genre | : Social Science |
| ISBN | : 1544398034 |
Recipient of a 2021 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA) The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition. George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how McDonaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age.
| Author | : George Ritzer |
| Publisher | : Pine Forge Press |
| Total Pages | : 321 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 1412954304 |
The fast-food business, most notably McDonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of McDonalds, the author draws on the theories of Weber to produce a social critique.
| Author | : George Ritzer |
| Publisher | : Pine Forge Press |
| Total Pages | : 329 |
| Release | : 2011 |
| Genre | : Social Science |
| ISBN | : 1412980127 |
As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to 21st century undergraduates in a way that few other books have. This engaging work of social criticism is praised for sparking debate in and out of the classroom and for allowing students to read in depth on a small number of fascinating topics, and it vividly demonstrates the relevance of Weber's discussion of rationalization (the basis of McDonaldization) to the everyday life of today's student. New and Retained Features: e Links a large number of social phenomena to McDonaldization, some which are directly impacted by the principles of the fast-food chain and others where the effect is more tenuous e A new final chapter (10) on 'The DeMcDonaldization of Society?' examines the processes of deMcDonaldization and concludes that while it is occurring on the surface, McDonaldization is alive and well for example, in the structures that underlie Web 2.0+ Many new and updated examples are from the digital world, keeping the text ultimately relevant for the contemporary student reader e Addresses the advantages of McDonaldization, then focuses on the problems and dangers it poses and looks at efforts to deal with those challenges e Examines the link between McDonaldization and globalization e Challenges the reader to rethink McDonaldization as part of the structure of society and to act to reverse the trend towards it
| Author | : Burton Saint John III |
| Publisher | : Routledge |
| Total Pages | : 190 |
| Release | : 2017-07-20 |
| Genre | : Business & Economics |
| ISBN | : 1317370716 |
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
| Author | : Robert C. Ford |
| Publisher | : SAGE Publications |
| Total Pages | : 774 |
| Release | : 2023-11-21 |
| Genre | : Business & Economics |
| ISBN | : 1071876287 |
Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
| Author | : Brooke Kroeger |
| Publisher | : Northwestern University Press |
| Total Pages | : 518 |
| Release | : 2012-08-31 |
| Genre | : Social Science |
| ISBN | : 0810163519 |
In her provocative book, Brooke Kroeger argues for a reconsideration of the place of oft-maligned journalistic practices. While it may seem paradoxical, much of the valuable journalism in the past century and a half has emerged from undercover investigations that employed subterfuge or deception to expose wrong. Kroeger asserts that undercover work is not a separate world, but rather it embodies a central discipline of good reporting—the ability to extract significant information or to create indelible, real-time descriptions of hard-to-penetrate institutions or social situations that deserve the public’s attention. Together with a companion website that gathers some of the best investigative work of the past century, Undercover Reporting serves as a rallying call for an endangered aspect of the journalistic endeavor.
| Author | : David J. Elliott |
| Publisher | : Oxford Handbooks |
| Total Pages | : 571 |
| Release | : 2019 |
| Genre | : Education |
| ISBN | : 0190265183 |
The Oxford Handbook of Philosophical and Qualitative Assessment in Music Education offers global, comprehensive, and critical perspectives on a wide range of conceptual and practical issues in music education assessment, evaluation, and feedback as these apply to various forms of music education within schools and communities. The central aims of this Handbook focus on broadening and deepening readers' understandings of and critical thinking about the problems, opportunities, spaces and places, concepts, and practical strategies that music educators and community music facilitators employ, develop, and deploy to improve various aspects of music teaching and learning around the world.
