Multi Channel Marketing Branding And Retail Design PDF Download
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| Author | : |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 272 |
| Release | : 2016-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1786354551 |
Download Multi-Channel Marketing, Branding and Retail Design Book in PDF, ePub and Kindle
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
| Author | : Huan Liu |
| Publisher | : Foundations and Trends (R) in Marketing |
| Total Pages | : 92 |
| Release | : 2018-12-19 |
| Genre | : |
| ISBN | : 9781680834949 |
Download Multichannel Retailing Book in PDF, ePub and Kindle
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
| Author | : Rosemary Varley |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 359 |
| Release | : 2018-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1350315796 |
Download Fashion Management Book in PDF, ePub and Kindle
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
| Author | : Michelle Brandstrup |
| Publisher | : Springer Nature |
| Total Pages | : 625 |
| Release | : 2023-07-29 |
| Genre | : Business & Economics |
| ISBN | : 3031333020 |
Download The Garment Economy Book in PDF, ePub and Kindle
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
| Author | : Gabriella Lojacono |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 345 |
| Release | : 2024-08-03 |
| Genre | : Business & Economics |
| ISBN | : 1398615463 |
Download The Future of Luxury Customer Experience Book in PDF, ePub and Kindle
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.
| Author | : Katelijn Quartier |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 256 |
| Release | : 2021-06-10 |
| Genre | : Business & Economics |
| ISBN | : 180071579X |
Download The Value of Design in Retail and Branding Book in PDF, ePub and Kindle
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
| Author | : Katelijn Quartier |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 176 |
| Release | : 2021-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1800715811 |
Download The Value of Design in Retail and Branding Book in PDF, ePub and Kindle
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
| Author | : Ellen Diamond |
| Publisher | : Prentice Hall |
| Total Pages | : 458 |
| Release | : 2006 |
| Genre | : Art |
| ISBN | : |
Download Fashion Retailing Book in PDF, ePub and Kindle
For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing. The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author's personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a "multi-channel" industry. Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson
| Author | : Wojciech Piotrowicz |
| Publisher | : Springer |
| Total Pages | : 292 |
| Release | : 2018-12-05 |
| Genre | : Business & Economics |
| ISBN | : 3319982737 |
Download Exploring Omnichannel Retailing Book in PDF, ePub and Kindle
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
| Author | : Wilson Ozuem |
| Publisher | : Universal-Publishers |
| Total Pages | : 386 |
| Release | : 2019-11-15 |
| Genre | : Business & Economics |
| ISBN | : 1627347402 |
Download Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands Book in PDF, ePub and Kindle
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.
