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Monday Morning Marketing

Monday Morning Marketing
Author: Christopher Bennett
Publisher:
Total Pages: 116
Release: 2015-05-14
Genre:
ISBN: 9780692256558
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It's no secret that the sales and marketing game has changed drastically for business owners over the last few years. What used to work yesterday, if it hasn't evolved, has become dormant, unproductive, and simply ineffective. With so many options and ways to market your business, how do you choose what marketing techniques and sales methods will convert best for your business? How do you effectively measure your business marketing performance? How do you develop and execute your sales and marketing strategy, tailored to your business needs? The book gathers a series of strategic marketing tips that if read and executed, will indeed improve the reader's average leads and customer conversions. Monday Morning Marketing was written to give the reader the feeling that they're getting one to one coaching, with their very own personal business marketing coach. This book is written for the person who's seriously considering starting his or her own business, as well as for seasoned entrepreneurs who are ready to take their business to the next level. This book is also for experienced business owners who have not become complacent but still seek to find new innovative ideas and methods to consistently increase their leads and convert more customers.

The Best of the Monday Morning Marketing Memo

The Best of the Monday Morning Marketing Memo
Author: Steven Howard
Publisher:
Total Pages: 348
Release: 2015-06-27
Genre:
ISBN: 9781943702008
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For many years the Monday Morning Marketing Memo was one of the most popular marketing e-newsletters, read by business owners, entrepreneurs, senior executives, and marketing practitioners in organizations big and small.Slightly edited, revised and updated as needed, the 42 Monday Morning Marketing Memo issues reprinted here are the ones that generated the most commentary, queries, and feedback from readers around the world. These 42 issues discuss a wide range of diverse topics,including corporate branding, customer retention, marketing strategies, and sales management skills.The Best of the Monday Morning Marketing Memo will help business executives, entrepreneurs, and marketers focus on the key marketing topics that will help you grow you businesses, retain customers,and leverage your corporate brands.

Magical Worlds of the Wizard of Ads

Magical Worlds of the Wizard of Ads
Author: Roy H. Williams
Publisher: Wizard of Ads
Total Pages: 0
Release: 2001
Genre: Business & Economics
ISBN: 9781885167538
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The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Cooperative Marketing

Cooperative Marketing
Author:
Publisher:
Total Pages: 1036
Release: 1928
Genre: Agriculture, Cooperative
ISBN:
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Conversational Marketing

Conversational Marketing
Author: David Cancel
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2019-01-23
Genre: Business & Economics
ISBN: 1119541891
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Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Empathetic Marketing

Empathetic Marketing
Author: M. Ingwer
Publisher: Springer
Total Pages: 235
Release: 2017-07-01
Genre: Business & Economics
ISBN: 1137512008
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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Monday Morning Leadership

Monday Morning Leadership
Author: Lenny Dors
Publisher: CreateSpace
Total Pages: 56
Release: 2014-11-18
Genre:
ISBN: 9781503266766
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Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing: 1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO). 2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers. 3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.

The Shift

The Shift
Author: Scott M. Davis
Publisher: John Wiley & Sons
Total Pages: 272
Release: 2009-05-26
Genre: Business & Economics
ISBN: 0470388382
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Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company

Market-Led Strategic Change

Market-Led Strategic Change
Author: Nigel F. Piercy
Publisher: Routledge
Total Pages: 779
Release: 2012-05-04
Genre: Business & Economics
ISBN: 1136379185
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The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.