Moma Masterpieces PDF Download

From M & Ms to Post–It Notes, a charming and insightful collection of design marvels from everyday life, celebrated by the curator of the MoMA's department of architecture and design. Every day we use dozens of tiny objects, from Post–It notes to Band–Aids. If they work well, chances are we do not pay them much attention. But although modest in size and price, some of these objects are true masterpieces of the art of design. Paola Antonelli, curator of the Museum of Modern Art's Department of Design and Architecture, is a highly celebrated figure in the world of design (she was just ranked among the top 100 most powerful people in the world of art). Paola has long been passionate about the subject of everyday objects that are marvels of design. The response to her recent MoMA show, also called Humble Masterpieces, was electric. In addition to lively coverage in dozens of publications, the museum goers spread the word about the fun of learning about and nominating their own picks for humble masterpieces. Now, in this colorful visual feast, Antonelli chooses 100 fabulous objects, from Chupa Chup lollipops to Legos to Chopsticks and Scotch tape. Each object will be portrayed with a gorgeous close–up detail, a brisk and informative text on its origin and special design features, as well as a silhouette image of the object as we see it each day. Certain to appeal to a broad audience, and to lend itself to fun, creative promotional opportunities, Humble Masterpieces will celebrate the possibility of looking at our everyday lives in an all–new way.