Modern Work And The Marketisation Of Higher Education PDF Download
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| Author | : Gerbrand Tholen |
| Publisher | : Policy Press |
| Total Pages | : 178 |
| Release | : 2022-09-08 |
| Genre | : Education |
| ISBN | : 1447355288 |
Download Modern Work and the Marketisation of Higher Education Book in PDF, ePub and Kindle
Higher Education sectors across the world have experienced a gradual process of marketisation. This book offers a new interpretation on why and how marketisation has taken place within England and questions the rationale for further marketisation of Higher Education.
| Author | : Gerbrand Tholen |
| Publisher | : Policy Press |
| Total Pages | : 178 |
| Release | : 2022-09-08 |
| Genre | : Education |
| ISBN | : 144735530X |
Download Modern Work and the Marketisation of Higher Education Book in PDF, ePub and Kindle
Over recent decades, national Higher Education sectors across the world have experienced a gradual process of marketisation. This book offers a new interpretation on why and how marketisation has taken place within England. It explores distinct assumptions on the nature of graduate work and how the graduate labour market drives the argumentation for more market and choice. Demonstrating the flaws in these assumptions – which are based on an idealised relationship between Higher Education and high-skilled work – this book fills an important need by questioning the current rationale for further marketisation.
| Author | : Mike Molesworth |
| Publisher | : Routledge |
| Total Pages | : 486 |
| Release | : 2010-10-04 |
| Genre | : Education |
| ISBN | : 1136908455 |
Download The Marketisation of Higher Education and the Student as Consumer Book in PDF, ePub and Kindle
Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.
| Author | : Peter John |
| Publisher | : Routledge |
| Total Pages | : 267 |
| Release | : 2015-11-06 |
| Genre | : Education |
| ISBN | : 1317542614 |
Download Dimensions of Marketisation in Higher Education Book in PDF, ePub and Kindle
Dimensions of Marketisation in Higher Education is a critical analysis of the various dimensions of marketisation in a global context, exploring governance, policy, financial, ethical and pedagogical aspects. Bringing together a selection of influential authors who draw on the work of Roger Brown, the book is a timely examination of the impact that policies regulating cost, entry and practices in higher education can have on universities, students and academics. This book explores the tensions and dilemmas marketisation brings into the educational environment for academic leaders, managers and students, arguing that they can be managed through rebalancing the relation between the market and the educational dimensions. Key topics include: The economics of higher education Students in a marketised environment Regulating a marketised sector Marketisation and higher education pedagogies Universities’ futures. Unveiling nuanced and multifaceted perspectives and providing readers with collective and forward-thinking critical analyses, Dimensions of Marketisation in Higher Education will be an authoritative reference book on policy and practice, appealing to higher education leaders, managers and scholars worldwide.
| Author | : John D. Branch |
| Publisher | : Springer Nature |
| Total Pages | : 466 |
| Release | : 2021-05-03 |
| Genre | : Education |
| ISBN | : 303067441X |
Download The Marketisation of Higher Education Book in PDF, ePub and Kindle
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
| Author | : Päivi Siivonen |
| Publisher | : Springer Nature |
| Total Pages | : 384 |
| Release | : 2023-07-15 |
| Genre | : Education |
| ISBN | : 3031206533 |
Download Rethinking Graduate Employability in Context Book in PDF, ePub and Kindle
This open access book offers critical, multidisciplinary analyses on graduate employability. The book examines employability at the macro, meso and micro levels: higher education policy, the labour market, higher education institutions, organisations, individuals and social groups, in European, North American and Australian contexts. The contributors provide social and contextual analysis of graduate employability as a theoretical concept, a discourse and policy imperative and a social and discursive practice. The volume also introduces novel methodological perspectives to study the process of graduate employability. There is an urgent need for comprehensive and unified critical perspectives on graduate employability, as such analyses have so far been scarce and often isolated. Besides filling this gap in the literature, the book will also serve as essential reading on courses that focus on graduate careers and employability as well as higher education policy and practice.
| Author | : Roger Brown |
| Publisher | : Routledge |
| Total Pages | : 258 |
| Release | : 2013-02-11 |
| Genre | : Education |
| ISBN | : 1135094373 |
Download Everything for Sale? The Marketisation of UK Higher Education Book in PDF, ePub and Kindle
The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and Northern Ireland increasingly diverge from England. In Everything for Sale, Roger Brown argues that the competitive regime that is now applicable to our Higher Education system was the logical, and possibly inevitable, outcome of a process that began with the introduction of full cost fees for overseas students in 1980. Through chapters including: Markets and Non-Markets The Institutional Pattern of Provision The Funding of Research The Funding of Student Education Quality Assurance The Impact of Marketisation: Efficiency, diversity and equity; He shows how the evaluation and funding of research, the funding of student education, quality assurance, and the structure of the system have increasingly been organised on market or quasi-market lines. As well as helping to explain the evolution of British higher education over the past thirty years, the book contains some important messages about the consequences of introducing or extending market competition in universities’ core activities of teaching and research. This timely and comprehensive book is essential reading for all academics at University level and anyone involved in Higher Education policy.
| Author | : Eric J. Anctil |
| Publisher | : Jossey-Bass |
| Total Pages | : 148 |
| Release | : 2008-09-16 |
| Genre | : Education |
| ISBN | : |
Download Selling Higher Education: Marketing and Advertising America's Colleges and Universities Book in PDF, ePub and Kindle
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling Higher Education To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers. Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process. This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
| Author | : Stefan Collini |
| Publisher | : Verso Books |
| Total Pages | : 328 |
| Release | : 2017-03-28 |
| Genre | : Education |
| ISBN | : 1786631407 |
Download Speaking of Universities Book in PDF, ePub and Kindle
A devastating analysis of what is happening to our academia In recent decades there has been an immense global surge in the numbers both of universities and of students. In the UK alone there are now over 140 institutions teaching more subjects to nearly 2.5 million students. New technology offers new ways of learning and teaching. Globalization forces institutions to consider a new economic horizon. At the same time governments have systematically imposed new procedures regulating funding, governance, and assessment. Universities are being forced to behave more like business enterprises in a commercial marketplace than centres of learning. In Speaking of Universities, historian and critic Stefan Collini analyses these changes and challenges the assumptions of policy-makers and commentators. He asks: does “marketization” threaten to destroy what we most value about education; does this new era of “accountability” distort what it purports to measure; and who does the modern university belong to? Responding to recent policies and their underlying ideology, the book is a call to “focus on what is actually happening and the clichés behind which it hides; an incitement to think again, think more clearly, and then to press for something better.”
| Author | : Roger Brown |
| Publisher | : Routledge |
| Total Pages | : 330 |
| Release | : 2010-09-13 |
| Genre | : Education |
| ISBN | : 1136952314 |
Download Higher Education and the Market Book in PDF, ePub and Kindle
The introduction of market forces into higher education is the most crucial issue facing universities and colleges today. As the role of universities in the knowledge society becomes ever more apparent, and as public funding reaches its limit, marketisation has become an issue of critical importance. Discussions about the ever-increasing cost of tuition, affordability, access, university rankings, information, and the commercialization of academic research take place not just in North America, Western Europe and Australasia, but also in Eastern Europe, Asia and Latin America. Higher Education and the Market provides a comprehensive account of this phenomenon, and looks at its likely impact on key dimensions of university activity: system structure funding and resources the curriculum participation and achievement research and scholarship interactions with third parties. Contributors propose how market forces, government intervention and academic self-regulation can be combined to harness the benefits of increased competition and efficiency without losing the public good. It is of particular interest to government and institutional leaders, policy makers, researchers and students studying higher education.
