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Modern Methods for Business Research

Modern Methods for Business Research
Author: George A. Marcoulides
Publisher: Psychology Press
Total Pages: 446
Release: 1998-03-01
Genre: Business & Economics
ISBN: 1135684138

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This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.


Modern Methods for Business Research

Modern Methods for Business Research
Author: George A. Marcoulides
Publisher: Psychology Press
Total Pages: 479
Release: 1998-03-01
Genre: Business & Economics
ISBN: 113568412X

Download Modern Methods for Business Research Book in PDF, ePub and Kindle

This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.


Qualitative Methods in Business Research

Qualitative Methods in Business Research
Author: Päivi Eriksson
Publisher: SAGE
Total Pages: 354
Release: 2008-03-17
Genre: Business & Economics
ISBN: 1446259595

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`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.


Introduction to Business Research Methods

Introduction to Business Research Methods
Author: S. Shajahan
Publisher: Jaico Publishing House
Total Pages: 580
Release: 2014-01-04
Genre: Business & Economics
ISBN: 8184950330

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Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book


Research Methods For Business

Research Methods For Business
Author: Roger Bougie
Publisher: John Wiley & Sons
Total Pages: 434
Release: 2019-08-26
Genre: Business & Economics
ISBN: 1119561221

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Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.


Research Methods in International Business

Research Methods in International Business
Author: Lorraine Eden
Publisher: Springer Nature
Total Pages: 501
Release: 2019-12-06
Genre: Business & Economics
ISBN: 303022113X

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Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the most relevant and highly cited research methods articles from the Journal of International Business Studies (JIBS). Each piece is accompanied by a new Commentary written by experts in the field; some also include Further Reflections by the original authors. Encompassing both qualitative and quantitative approaches, this comprehensive volume explores research design, testing and reporting, as well as specific methodological issues such as endogeneity, common method variance, and theorising from case studies. With recommendations for best practices relating to interaction effects, hypothesis testing, and replicability, this book is a unique and up-to-date reference source on the latest research methods and practices in international business. The book will also be essential reading for those studying any sub-discipline of IB research, including international economics, entrepreneurship, finance, management and marketing.


The Essentials of Business Research Methods

The Essentials of Business Research Methods
Author: Joe F. Hair Jr.
Publisher: Routledge
Total Pages: 507
Release: 2015-08-14
Genre: Business & Economics
ISBN: 1317508270

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Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.


Marketing Research Methods

Marketing Research Methods
Author: Mercedes Esteban-Bravo
Publisher: Cambridge University Press
Total Pages: 883
Release: 2021-01-28
Genre: Business & Economics
ISBN: 1108834981

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


Modern Methods for Epidemiology

Modern Methods for Epidemiology
Author: Yu-Kang Tu
Publisher: Springer Science & Business Media
Total Pages: 315
Release: 2012-05-22
Genre: Medical
ISBN: 9400730241

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Routine applications of advanced statistical methods on real data have become possible in the last ten years because desktop computers have become much more powerful and cheaper. However, proper understanding of the challenging statistical theory behind those methods remains essential for correct application and interpretation, and rarely seen in the medical literature. Modern Methods for Epidemiology provides a concise introduction to recent development in statistical methodologies for epidemiological and biomedical researchers. Many of these methods have become indispensible tools for researchers working in epidemiology and medicine but are rarely discussed in details by standard textbooks of biostatistics or epidemiology. Contributors of this book are experienced researchers and experts in their respective fields. This textbook provides a solid starting point for those who are new to epidemiology, and for those looking for guidance in more modern statistical approaches to observational epidemiology. Epidemiological and biomedical researchers who wish to overcome the mathematical barrier of applying those methods to their research will find this book an accessible and helpful reference for self-learning and research. This book is also a good source for teaching postgraduate students in medical statistics or epidemiology.


Regression & Linear Modeling

Regression & Linear Modeling
Author: Jason W. Osborne
Publisher: SAGE Publications
Total Pages: 489
Release: 2016-03-24
Genre: Psychology
ISBN: 1506302750

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In a conversational tone, Regression & Linear Modeling provides conceptual, user-friendly coverage of the generalized linear model (GLM). Readers will become familiar with applications of ordinary least squares (OLS) regression, binary and multinomial logistic regression, ordinal regression, Poisson regression, and loglinear models. Author Jason W. Osborne returns to certain themes throughout the text, such as testing assumptions, examining data quality, and, where appropriate, nonlinear and non-additive effects modeled within different types of linear models.