Modern Marketing Thought
Author | : John Howard Westing |
Publisher | : MacMillan Publishing Company |
Total Pages | : 548 |
Release | : 1975 |
Genre | : Business & Economics |
ISBN | : |
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Author | : John Howard Westing |
Publisher | : MacMillan Publishing Company |
Total Pages | : 548 |
Release | : 1975 |
Genre | : Business & Economics |
ISBN | : |
Author | : John Howard Westing |
Publisher | : |
Total Pages | : 533 |
Release | : 1971 |
Genre | : Marketing |
ISBN | : |
Author | : Robert Bartels |
Publisher | : Publishing Horizons, Incorporated |
Total Pages | : 406 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 534 |
Release | : 1969 |
Genre | : |
ISBN | : |
Author | : John Howard Westing |
Publisher | : |
Total Pages | : 430 |
Release | : 1964 |
Genre | : Marketing |
ISBN | : |
Author | : Ben Wooliscroft |
Publisher | : Springer Science & Business Media |
Total Pages | : 572 |
Release | : 2006-02-23 |
Genre | : Business & Economics |
ISBN | : 0387281819 |
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author | : David H. Maister |
Publisher | : Simon and Schuster |
Total Pages | : 479 |
Release | : 2012-12-11 |
Genre | : Business & Economics |
ISBN | : 1471109658 |
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Author | : John Howard WESTING (and ALBAUM (Gerald)) |
Publisher | : |
Total Pages | : 557 |
Release | : 1969 |
Genre | : |
ISBN | : |
Author | : Mark Bartholomew |
Publisher | : Stanford University Press |
Total Pages | : 291 |
Release | : 2017-05-23 |
Genre | : Law |
ISBN | : 1503602184 |
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1964 |
Genre | : |
ISBN | : |