Mobilizing Generation 2.0
Author | : Ben Rigby |
Publisher | : Jossey-Bass |
Total Pages | : 292 |
Release | : 2008-04-25 |
Genre | : Business & Economics |
ISBN | : |
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How nonprofit and political organizations can use new media to mobilize young people This practical guidebook--from Rock the Vote, the organization that mobilized a generation of voters--reviews the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users.