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| Author | : Yamamoto, Gonca Telli |
| Publisher | : IGI Global |
| Total Pages | : 292 |
| Release | : 2009-11-30 |
| Genre | : Education |
| ISBN | : 1605669172 |
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
| Author | : Rodrigues, João M. F. |
| Publisher | : IGI Global |
| Total Pages | : 564 |
| Release | : 2017-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1522529284 |
Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.
| Author | : Goyal, Anita |
| Publisher | : IGI Global |
| Total Pages | : 410 |
| Release | : 2013-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1466646721 |
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
| Author | : Lin, Angela |
| Publisher | : IGI Global |
| Total Pages | : 256 |
| Release | : 2013-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466640839 |
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
| Author | : Li, Eldon Y. |
| Publisher | : IGI Global |
| Total Pages | : 445 |
| Release | : 2013-05-31 |
| Genre | : Computers |
| ISBN | : 1466640278 |
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
| Author | : |
| Publisher | : Archers & Elevators Publishing House |
| Total Pages | : 228 |
| Release | : |
| Genre | : Antiques & Collectibles |
| ISBN | : 9394958304 |
| Author | : Rajagopal |
| Publisher | : IGI Global |
| Total Pages | : 274 |
| Release | : 2013-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466640952 |
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1426 |
| Release | : 2012-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466615990 |
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
| Author | : Hu, Wen-Chen |
| Publisher | : IGI Global |
| Total Pages | : 337 |
| Release | : 2013-11-30 |
| Genre | : Technology & Engineering |
| ISBN | : 1466647167 |
The development of new information and communication technologies has a considerable impact on the way humans interact with each other and their environment. The proper use of these technologies is an important consideration in the success of modern human endeavors. Multidisciplinary Perspectives on Telecommunications, Wireless Systems, and Mobile Computing explores some of the latest advances in wireless communication technologies, making use of empirical research and analytical case studies to evaluate best practices in the discipline. This book will provide insight into the next generation of information and communication technologies for developers, engineers, students, researchers, and managers in the telecommunications field.
| Author | : Barbosa, Belem |
| Publisher | : IGI Global |
| Total Pages | : 490 |
| Release | : 2024-04-09 |
| Genre | : Business & Economics |
| ISBN | : |
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
