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Mobile Screens

Mobile Screens
Author: Nanna Verhoeff
Publisher: Amsterdam University Press
Total Pages: 213
Release: 2012
Genre: Social Science
ISBN: 9089643796

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"Nanna Verhoeff's new book is a must for anybody interested in visual culture and media theory. It offers a rich and stimulating theoretical account of the central dimension of our contemporary existence--interfacing and navigating both data and physical world through a variety of screens (game consoles, mobile phones, car interfaces, GPS devices, etc.). In the process of exploring these new screen practices, Verhoeff offers fresh perspectives on many of the key questions in media and new media studies as well as a number of new original theoretical concepts. As the first theoretical manual for the society of mobile screens, this book will become an essential reference for all future investigations of our mobile screen condition.--Lev Manovich."--Publisher's description.


Designing for Small Screens

Designing for Small Screens
Author: Studio 7.5
Publisher: AVA Publishing
Total Pages: 179
Release: 2005-10
Genre: Art
ISBN: 2940373078

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The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in this category differ in size and type of their display, in the nature of their physical interaction and in their performance. This book equips the student or practitioner with the appropriate tools with which to develop functional concepts and realise good designs for small screens. In order to tackle and visualise complex design issues, each of the ten chapters in this book is structured in three segments. The first section is dedicated to theoretical reflection, and an overview of the fundamental design options that relate to the specific issue in question. The second section offers examples of good working practice and application of the theory described, and the final section offers useful background information, such as an explanation of the technical terms that will help you to make informed design decisions. Selling points- shows professional designers and students how to develop functional concepts and good design for the small screen, and pertinent subject given advancing technology in mobile phones, palm- top computers and other small-screen devices. Readership - both professional designers and students alike. Authors Professor Carola Zwick; studied at the University of Arts Berlin where she gained an MA in Industrial Design. In 1993, she joined the teaching body at the University of Arts Berlin as an Assistant Professor and, together with Burkhard Schmitz, she initiated the media group ID 5 within the design course. Carola Zwick has been teaching interface design at the University of Applied Sciences Magdeburg-Stendal since 1998. Professor Burkhard Schmitz; studied at the University of Arts in Berlin where he too gained an MA in Industrial Design. In 1989 he became Professor for Media Design at the University of Applied Sciences Schwabisch-Gmund. In 1993 he returned once more to the University of Arts Berlin, where he has taught Interactive Systems since. Dipl. Designer Kerstin Kuhl studied at the University of Applied Sciences Dessau where she gained a diploma in Graphic Design.


MOBILE COMMERCE

MOBILE COMMERCE
Author: BANDYOPADHYAY, KARABI
Publisher: PHI Learning Pvt. Ltd.
Total Pages: 421
Release: 2022-12-19
Genre: Business & Economics
ISBN: 9391818471

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Once the treasured piece of the elite class, mobile phones have now become a prerequisite of every commoner. From schoolchildren to pensioners, from bureaucrats to fruit vendors, all depend greatly on their mobile phones now. The reason can be given to its impeccable potential to perform various applications efficiently, within no time. This book on Mobile Commerce gives an in-depth insight on the role of a mobile in revolutionizing various industry verticals, specifically business and commerce. The book, in its second edition, shows the evolution of a mobile phone from a mere gadget meant for communication to a smarter one performing business transactions. The book is divided into seven parts discussing basic concepts, technologies, key players, new products, security and legal aspects, the future trends and the case studies. The book also discusses various technologically advanced handheld devices, like Smart phones, PDA's, Laptops, Tablets and Portable Gaming Consoles, in detail. Besides, the basic technology and concepts involved in application of mobile commerce is discussed comprehensively. The important concepts, like mobile marketing, mobile ticketing, mobile computing, mobile payments and mobile banking are discussed vis-a-vis latest technologies, like wireless and mobile communication technology, digital cellular technology, mobile access technology including 5G and 6G systems. The book also throws light on the issues, such as mobile security hazards, and the necessary measures to protect against the same. A chapter is devoted to laws governing the mobile phone usage and its privacy. The Case Studies are provided elucidating the role of mobile commerce in the real-life scenarios. This book is intended for the undergraduate and postgraduate students of Computer Applications, Electronics & Communication Engineering, Information Technology and Management. NEW TO THE SECOND EDITION • Introduction of 5G & 6G Technologies • Introduction of New Mobile Payment Technologies • Implementation of New Security Technologies • Development of New Mobile Commerce Services & Applications • Various Advanced Mobile Computing Systems • Implementation of New IT Rules TARGET AUDIENCE • BBA/MBA • BCA/MCA • B.Tech/M.Tech (Electronics & Communication Engineering)


Mobile Methods

Mobile Methods
Author: Monika Büscher
Publisher: Routledge
Total Pages: 332
Release: 2010-09-13
Genre: Social Science
ISBN: 1134007108

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In the twenty-first century, more than ever, everything and everybody seems to be on the move. Global flows of people, goods, food, money, information, services and media images are forming an intensely mobile background to everyday life. Social scientists, too, are on the move, seeking new analytical purchase on these important aspects of the social world by trying to move with, and to be moved by, the fleeting, distributed, multiple, non-causal, sensory, emotional and kinaesthetic. Mobile Methods addresses the challenges and opportunities of researching mobile phenomena. Drawing on extensive interdisciplinary discussion, the book brings together a collection of cutting-edge methodological innovations and original research reports to examine some important implications of the mobilities turn for the processes of ‘research’, and the realm of the empirical. Through analysis that addresses questions such as ‘how are social relationships and social institutions made in and through mobility?’, and ‘how do people experience mobility in twenty-first century world cities?', the authors mobilize sociological analysis, bringing new insights and opening up new opportunities for engagement with contemporary challenges. This book is a key text for undergraduate and postgraduate students of disciplines including Human Geography, Social Policy, Sociology and Research Methods.


Mobile TV: Customizing Content and Experience

Mobile TV: Customizing Content and Experience
Author: Aaron Marcus
Publisher: Springer Science & Business Media
Total Pages: 377
Release: 2009-12-01
Genre: Computers
ISBN: 1848827016

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Developing usable, useful, and appealing solutions for the customer or user experience requires customization according to specific users' needs amidst frequently changing physical and social environments. Complex design problems like these require interdisciplinary perspectives that cover software functionality, human interaction and communication experiences, and perceived value. After defining and summarizing current research and development, this book focuses on Mobile TV experience in everyday life, innovative conceptual and participatory design methods, contextual analysis methods, social context for interactive multimedia systems, advanced interaction with mobile digital content, and future trends for the wide range of products and services that will be offered in the decade to come. The Editors have carefully balanced the theoretical and empirical approaches providing a valuable insight into principles and methods, as well as actionable guidelines and recommendations for all those interested in exploring how to achieve the core objectives of usability, usefulness, and social appeal of this new mobile-video technology. The book answers many questions, and raises some new ones that only future technology development and deployment in mobile human-computer interaction and communication can answer.


Digital Advertising

Digital Advertising
Author: Shelly Rodgers
Publisher: Routledge
Total Pages: 592
Release: 2017-02-17
Genre: Business & Economics
ISBN: 1317225457

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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.


The Comfort Crisis

The Comfort Crisis
Author: Michael Easter
Publisher: Rodale Books
Total Pages: 292
Release: 2021-05-11
Genre: Self-Help
ISBN: 0593138775

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“If you’ve been looking for something different to level up your health, fitness, and personal growth, this is it.”—Melissa Urban, Whole30 CEO and New York Times bestselling author of The Book of Boundaries “Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, #1 New York Times bestselling author of Outlive Discover the evolutionary mind and body benefits of living at the edges of your comfort zone and reconnecting with the wild—from the author of Scarcity Brain, coming in September! In many ways, we’re more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort. Easter’s journey to understand our evolutionary need to be challenged takes him to meet the NBA’s top exercise scientist, who uses an ancient Japanese practice to build championship athletes; to the mystical country of Bhutan, where an Oxford economist and Buddhist leader are showing the world what death can teach us about happiness; to the outdoor lab of a young neuroscientist who’s found that nature tests our physical and mental endurance in ways that expand creativity while taming burnout and anxiety; to the remote Alaskan backcountry on a demanding thirty-three-day hunting expedition to experience the rewilding secrets of one of the last rugged places on Earth; and more. Along the way, Easter uncovers a blueprint for leveraging the power of discomfort that will dramatically improve our health and happiness, and perhaps even help us understand what it means to be human. The Comfort Crisis is a bold call to break out of your comfort zone and explore the wild within yourself.


Convert Every Click

Convert Every Click
Author: Benji Rabhan
Publisher: John Wiley & Sons
Total Pages: 242
Release: 2013-09-16
Genre: Business & Economics
ISBN: 1118759702

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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.


Mobile Platforms, Design, and Apps for Social Commerce

Mobile Platforms, Design, and Apps for Social Commerce
Author: Pelet, Jean-Éric
Publisher: IGI Global
Total Pages: 432
Release: 2017-05-17
Genre: Business & Economics
ISBN: 1522524703

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While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction.


The Mobile Learning Edge: Tools and Technologies for Developing Your Teams

The Mobile Learning Edge: Tools and Technologies for Developing Your Teams
Author: Gary Woodill
Publisher: McGraw Hill Professional
Total Pages: 288
Release: 2010-09-10
Genre: Business & Economics
ISBN: 007173984X

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Engage and teach your team wherever and whenever—from one of the world's leading e-learning authorities. The digital electronics revolution keeps us connected with almost anyone around the world and makes information available anywhere, at anytime. In the workplace, the impact has been great, propelling mobile learning to the forefront of training and education. Dr. Gary Woodill, a senior analyst at a leading e-learning research firm shows you how mobile learning is evolving, and how organizations can use it more efficiently and effectively--with companies reaping the rewards of increased communication, teamwork, productivity and profitability. Learn how to break free from the old notions of training and development with the concrete strategies in The Mobile Learning Edge and Become skilled in the seven principles of successfully training employees on the move Implement new learning programs that employees can access anywhere Develop a future mobile learning strategy in an ever-changing environment Discover what might be the right kind of mobile technologies for your company With The Mobile Learning Edge you'll go beyond applications and content and be able to create engaging and productive mobile learning for your team. According to a recent study, there's one mobile device for every two people in the world, and the technology making these devices smarter and more connected is improving almost daily. The real revolution is that mobile learning releases learners from the classroom where they are immobilized, and allows them to learn at "anytime, anyplace." In The Mobile Learning Edge, Dr. Gary Woodill outlines the most effective methodologies for training and engaging employees on the move and takes the person out of the classroom, while keeping learners connected to the information they need at all times. The Mobile Learning Edge features: Information on the social media and enabled devices that can serve your mobile learning Concrete strategies for how your business can use mobile learning to train, educate, and instruct employees anywhere Pointers on information gathering and analysis on the fly Innovative ideas for creating effective mobile learning experiences Comprehensive strategies for anticipating future mobile learning needs and developments You'll find a wealth of information about the history of this emerging field, retrieving information, methods for learning, applications, uses, and experiences--and how to put it all together to build a mobile learning system that’s right for your team. Using case studies, Woodill shows how you can emulate the successes of corporations like Nike, Accenture, and Merrill Lynch in using micro-blogging, cloud computing, mobile gaming, intermodal mashups, virtual worlds, collective intelligence, and other mobile learning platforms to take your business's recruitment, training, communication, and collaboration functions to the next level.