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Mobile Influence

Mobile Influence
Author: Chuck Martin
Publisher: St. Martin's Press
Total Pages: 258
Release: 2013-06-11
Genre: Business & Economics
ISBN: 1137356243
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The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

Smartphone Applications to Influence Travel Choices

Smartphone Applications to Influence Travel Choices
Author: Transportation Dept., Federal Highway Administration
Publisher: Government Printing Office
Total Pages: 90
Release: 2017-02-14
Genre: Computers
ISBN: 9780160936098
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This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, and elected officials with a perspective and understanding the role of smartphones in identifying services and choices for individuals and influencing travel behavior. Whether a sophisticated or new adapter to smart phones, this publication provides the foundation to maximize the value of this new technology as well as a history of how the technology has developed and could benefit commuters. This report also outlines the challenges including protecting consumer privacy and data that is more widely available through thie smartphone apps . Other products that may be of interest: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https://bookstore.gpo.gov/products/sku/008-000-01071-4 Transportation Security collection can be found here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/transportation-security Other publications produced by the United States Department of Transportation can be found here: https://bookstore.gpo.gov/agency/199

Assessing the Role of Mobile Technologies and Distance Learning in Higher Education

Assessing the Role of Mobile Technologies and Distance Learning in Higher Education
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
Total Pages: 397
Release: 2014-11-30
Genre: Education
ISBN: 1466673176
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In recent years, the use of information technologies, mobile devices, and social media, along with the evolving needs of students, professionals, and academics, has grown rapidly. New ways of bringing learning content to students, new learning environments, and new teaching practices are necessary to keep up with these changes. Assessing the Role of Mobile Technologies and Distance Learning in Higher Education provides a comprehensive understanding of m-learning processes by discussing challenges in higher education and the role of information technologies for effective learning. This reference book offers both real experiences and theoretical input for academicians, professionals, students, practitioners, policymakers, and managers.

iGen

iGen
Author: Jean M. Twenge
Publisher: Simon and Schuster
Total Pages: 452
Release: 2017-08-22
Genre: Social Science
ISBN: 1501152025
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As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Digital Influence on Consumer Habits

Digital Influence on Consumer Habits
Author: Nripendra Singh
Publisher: Emerald Group Publishing
Total Pages: 205
Release: 2024-04-23
Genre: Business & Economics
ISBN: 1804553425
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Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Reclaiming Conversation

Reclaiming Conversation
Author: Sherry Turkle
Publisher:
Total Pages: 450
Release: 2015
Genre: Family & Relationships
ISBN: 1594205558
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An engaging look at how technology is undermining our creativity and relationships and how face-to-face conversation can help us get it back.

Influence of Strategic Leadership

Influence of Strategic Leadership
Author: Moses Mulama Shimengah, Andrew Shangarai Jumanne, Ambrose Kipruto Chepkwei, Aviha Odari Sylvia, Ezekiel Owuor
Publisher: AJPO Journals USA LLC
Total Pages: 95
Release: 2023-08-09
Genre: Business & Economics
ISBN: 9914745377
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TOPICS IN THE BOOK Influence of Strategic Leadership Practices on Service Delivery within County Governments in Kenya: A Literature Review Structural Change Management and Employee Performance in Public Sector Organizations in Kenya: Case of Parliamentary Service Commission Sustainable Strategic Growth, Savings and Credit Cooperative Society and Credit Union Industry: A Global Overview Devolution Strategies in Healthcare Provision and Quality of Services in Hospitals: The Case of Mbagathi Hospital, Nairobi County Impact of Disruptive Technology on the Performance of Insurance Firms in Kenya

Children and Mobile Phones

Children and Mobile Phones
Author: Barrie Gunter
Publisher: Emerald Publishing Limited
Total Pages: 0
Release: 2019-05-08
Genre: Language Arts & Disciplines
ISBN: 9781789730364
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This book examines research and relevant theory on the role of mobile phones in the lives of children and young people, how these technologies are used for different applications, the effects that mobile phones have on young people, and the challenges of regulating and controlling the technology and its use.

Global Observations of the Influence of Culture on Consumer Buying Behavior

Global Observations of the Influence of Culture on Consumer Buying Behavior
Author: Sarma, Sarmistha
Publisher: IGI Global
Total Pages: 396
Release: 2017-07-13
Genre: Business & Economics
ISBN: 1522527281
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Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

SEO Made Easy: How to Win Clients and Influence Sales with SEO

SEO Made Easy: How to Win Clients and Influence Sales with SEO
Author: Argyris Goulas
Publisher: Argyris Goulas
Total Pages: 106
Release: 2018-05-09
Genre:
ISBN:
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Download SEO Made Easy: How to Win Clients and Influence Sales with SEO Book in PDF, ePub and Kindle

Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist!