Military Recruiting Dod Needs To Establish Objectives And Measures To Better Evaluate Advertisings Effectiveness PDF Download
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Author | : |
Publisher | : DIANE Publishing |
Total Pages | : 36 |
Release | : |
Genre | : |
ISBN | : 1428942483 |
Download Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness. Book in PDF, ePub and Kindle
Author | : United States Government Accountability Office |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 36 |
Release | : 2017-10-21 |
Genre | : |
ISBN | : 9781978454118 |
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Military Recruiting: DOD Needs to Establish Objectives and Measures to Better Evaluate Advertising's Effectiveness
Author | : United States. General Accounting Office |
Publisher | : |
Total Pages | : |
Release | : 2003 |
Genre | : Advertising |
ISBN | : |
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Author | : United States. General Accounting Office |
Publisher | : |
Total Pages | : 31 |
Release | : 2003 |
Genre | : Advertising |
ISBN | : |
Download Military Recruiting Book in PDF, ePub and Kindle
Author | : National Research Council |
Publisher | : National Academies Press |
Total Pages | : 212 |
Release | : 2004-04-15 |
Genre | : Technology & Engineering |
ISBN | : 9780309091275 |
Download Evaluating Military Advertising and Recruiting Book in PDF, ePub and Kindle
It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks "What does a target audience see as attractive or unattractive features of a program?" It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks "What is the effect of a program on specified attitudes or behavioral intentions?" It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks "What is the effect of a proposed new program on enlistment?" It is well suited to examination via experiments and quasi experiments. The final category of research question asks "What is the effect of an existing program on enlistment?" It is well suited to examination via econometric modeling.
Author | : United States Government Accountability Office |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 52 |
Release | : 2017-09-23 |
Genre | : Advertising |
ISBN | : 9781977546562 |
Download Dod Advertising Book in PDF, ePub and Kindle
As part of its efforts to meet yearly recruitment goals for the military, DOD requested almost $575 million in fiscal year 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. Senate Report 114-49 included a provision for GAO to assess DOD's advertising activities. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components, (2) has followed commercial best practices to assess the effectiveness of advertising activities, and (3) has oversight of its components' advertising activities. GAO identified best practices for assessing the effectiveness of advertising in consultation with advertising industry experts and reviewed DOD and service policies and the most recent version of each military service components' advertising plans, from fiscal years 2014-16.
Author | : United States. General Accounting Office |
Publisher | : |
Total Pages | : 80 |
Release | : 1976 |
Genre | : Advertising |
ISBN | : |
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Author | : James N. Dertouzos |
Publisher | : Rand Corporation |
Total Pages | : 115 |
Release | : 2003-06-03 |
Genre | : Political Science |
ISBN | : 0833035983 |
Download Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s Book in PDF, ePub and Kindle
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Author | : United States Government Accountability Office |
Publisher | : DIANE Publishing |
Total Pages | : 143 |
Release | : 2005 |
Genre | : United States |
ISBN | : 142893362X |
Download Military Personnel Book in PDF, ePub and Kindle
The Government Accountability Office, under the Comptroller General's authority assessed the extent to which Department of Defense's (DOD) active, reserve, and National Guard components met their enlisted aggregate recruiting and retention goals; assessed the extent to which the components met their authorized personnel levels for enlisted occupational specialties; and analyzed the steps DOD has taken to address recruiting and retention challenges.
Author | : Andrew Von Ah |
Publisher | : |
Total Pages | : 51 |
Release | : 2016-06-15 |
Genre | : |
ISBN | : 9781457873546 |
Download DOD Advertising Book in PDF, ePub and Kindle
As part of its efforts to meet yearly recruitment goals for the military, the Department of Defense (DOD) requested almost $575 million in FY 2017 to conduct advertising intended to increase awareness of military service and ultimately generate leads for potential recruits. This report examines the extent to which DOD (1) has coordinated advertising activities among the military service components; (2) has followed commercial best practices to assess the effectiveness of advertising activities; and (3) has oversight of its components' advertising activities. Tables and figures. This is a print on demand report.