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Metaphorically Selling

Metaphorically Selling
Author: Anne Miller
Publisher: Chiron Assoc Incorporated
Total Pages: 0
Release: 2004
Genre: Business communication
ISBN: 9780976279402
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You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.

The Secret Language of Leadership

The Secret Language of Leadership
Author: Stephen Denning
Publisher: Wiley + ORM
Total Pages: 328
Release: 2011-01-07
Genre: Business & Economics
ISBN: 1118047370
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The book introduces the concept of narrative intelligencean ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The books lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parentsanyone who is setting out to the change the world.

Hypnotic Writing

Hypnotic Writing
Author: Joe Vitale
Publisher: John Wiley & Sons
Total Pages: 295
Release: 2006-12-22
Genre: Business & Economics
ISBN: 0470009799
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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

I Found Mine

I Found Mine
Author: Mohammed R. Zawad
Publisher: eBookIt.com
Total Pages: 196
Release: 2017-05-11
Genre: Self-Help
ISBN: 1456628461
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One man’s journey towards finding his passion As most people who finally took the plunge can relate, sooner or later you have to stand on the ledge that separates danger and opportunity, from security and stagnation. It then becomes a question of what direction to jump. In I Found Mine, Mohammed Zawad, shares with us the stories that made him ‘Jump’. Perhaps the most striking thing about this book is Mohammed’s talent for incorporating his life experiences and lessons, into helping readers to understand his message. All the stories are personal and relatable, regardless of the reader’s background. What's noteworthy is how he gives you a glimpse of his personal life, the good, the bad, and the ups and downs. His candour about his successes and failures make the book a fabulous read. Mohammed Zawad possesses an amazing ability to inspire, encourage, and motivate people to seek out and follow their dreams. I Found Mine is for everyone; whether it’s someone who wishes to learn a new skill, wants to go back to school, or is looking for an entirely new career but is not sure where to start.

Brain-Based Worship

Brain-Based Worship
Author: Paula Champion-Jones
Publisher: WestBow Press
Total Pages: 187
Release: 2014-10-07
Genre: Religion
ISBN: 1490851712
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A new understanding of learning based on the findings of neuroscience can propel the teaching ministry of the Church to new levels of effectiveness. Neuroscience is offering fresh insight into how humans learn. The resulting teaching paradigmbrain-based learningis plotting a fresh model for teaching that is proving to make teaching more memorable, more applicable, and more likely to result in changed thought and behavior. It is also refusing to relegate learning to the brain as it re-enlists the human body as an instrument of learning. Entrusted with the teaching ministry of Jesus, no one needs to employ brain-based teaching methodology more than those who teach Christ crucified, yet in the course of our prime teaching time, the worship service, we often violate every guideline. This book is written to educate and empower those who plan worship to understand and use brain-based teaching strategies. Paula Champion-Jones is a triple threat. She has been designing creative worship services for years, she has an enormous heart to see Gods church succeed, and now she has the neuroscience to back up how shes invested her own creative gifts. You cannot go wrong by reading this book. It will open your eyes, give you new ideas, make you rethink stuff that needs rethinking...in short, it will teach the most experienced pastors and the most jaded churchgoers to see worship planning in an inspiring new way. I cant wait to assign it to students in my worship class! Laura K. Simmons, Professor of Christian Ministries, George Fox Seminary

Shortcut

Shortcut
Author: John Pollack
Publisher: Penguin
Total Pages: 258
Release: 2015-09-29
Genre: Language Arts & Disciplines
ISBN: 1592409474
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A former presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes. From the meatpacking plants that inspired Henry Ford’s first moving assembly line to the domino theory that led America into Vietnam to the “bicycle for the mind” that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us—and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.

The Vowels of Personal Power

The Vowels of Personal Power
Author: Bob McCulloch
Publisher: BPS Books
Total Pages: 195
Release: 2008-01-30
Genre: Psychology
ISBN: 0978440285
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If you're like most people, you feel that the creativity you were born with has long since been squelched by family, social, and work expectations. This ground-breaking work by two veteran coaches and motivators will help you recapture and channel your creative energy, through twelve elegant practices associated with the vowels of personal power: A for awareness; E for engagement; O for openness; U for understanding; and, bringing them all together, I for Integrity. These practices will change your life!

Garden of the Soul

Garden of the Soul
Author: Mark Mah
Publisher: Wipf and Stock Publishers
Total Pages: 108
Release: 2014-03-13
Genre: Religion
ISBN: 1630872512
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The stories of Jesus, placed in the context of the familiar and factual, are filled with metaphors that audiences can understand and appreciate. Metaphors not only inform and persuade, but also fire up readers' imaginations and get them involved as participants. Humans are primed to think and feel metaphorically, and so Garden of the Soul aims to metaphorically explore five landscapes that feature prominently in the Bible. Each metaphorical landscape throws light on an aspect of spiritual life. The bountiful garden speaks of growth, the flowing river calls for unceasing prayer, the raging sea mirrors the turbulence of a journey of faith, the barren desert transforms by emptying life's clutter, and the high mountain challenges readers to scale its peak to glimpse a transcendent vision of God. This book will inform, enrich, and challenge readers' spiritual lives throughout their journey from garden to mountain.

Buying Trances

Buying Trances
Author: Joe Vitale
Publisher: John Wiley & Sons
Total Pages: 208
Release: 2011-01-06
Genre: Business & Economics
ISBN: 1118039076
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Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer