Mens Wear Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Mens Wear Advertising PDF full book. Access full book title Mens Wear Advertising.
Author | : Paul Jobling |
Publisher | : |
Total Pages | : 216 |
Release | : 2005-03 |
Genre | : Business & Economics |
ISBN | : |
Download Man Appeal Book in PDF, ePub and Kindle
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
Author | : William Borsodi |
Publisher | : |
Total Pages | : 136 |
Release | : 1910 |
Genre | : Advertising |
ISBN | : |
Download Men's Wear Advertising Book in PDF, ePub and Kindle
Author | : Paul Jobling |
Publisher | : A&C Black |
Total Pages | : 275 |
Release | : 2014-03-13 |
Genre | : History |
ISBN | : 1472558103 |
Download Advertising Menswear Book in PDF, ePub and Kindle
Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Author | : Allen Sinsheimer |
Publisher | : |
Total Pages | : 296 |
Release | : 1926 |
Genre | : Advertising |
ISBN | : |
Download Retail Advertising of Men's and Boys' Wear Book in PDF, ePub and Kindle
Author | : Paul Jobling |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Advertising |
ISBN | : 9781350050907 |
Download Advertising Menswear Book in PDF, ePub and Kindle
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.
Author | : |
Publisher | : |
Total Pages | : 698 |
Release | : 1907 |
Genre | : Clothing trade |
ISBN | : |
Download Men's wear. [semi-monthly] Book in PDF, ePub and Kindle
Author | : Laura Ugolini |
Publisher | : Ashgate Publishing, Ltd. |
Total Pages | : 310 |
Release | : 2007 |
Genre | : History |
ISBN | : 9780754603849 |
Download Men and Menswear Book in PDF, ePub and Kindle
This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly'--selling, as well as buying clothes--thus shedding new light on men's lives and identities in this period.
Author | : Jacob Gallagher |
Publisher | : Phaidon |
Total Pages | : 528 |
Release | : 2021 |
Genre | : Design |
ISBN | : 9781838662479 |
Download The Men's Fashion Book Book in PDF, ePub and Kindle
The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe
Author | : Mark Tungate |
Publisher | : Kogan Page Publishers |
Total Pages | : 256 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0749450118 |
Download Branded Male Book in PDF, ePub and Kindle
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Author | : Axel Petrus Johnson |
Publisher | : |
Total Pages | : 392 |
Release | : 1911 |
Genre | : Advertising |
ISBN | : |
Download Library of Advertising Book in PDF, ePub and Kindle