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Medicine and the Market in England and its Colonies, c.1450- c.1850

Medicine and the Market in England and its Colonies, c.1450- c.1850
Author: M. Jenner
Publisher: Springer
Total Pages: 269
Release: 2007-09-12
Genre: Science
ISBN: 0230591469

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What was the medical marketplace? This book provides the first critical examination of medicine and the market in pre-modern England, colonial North America and British India. Chapters explore the most important themes in the social history of medicine and offer a fresh understanding of healthcare in this time of social and economic transformation.


Medicine and the Marketplace

Medicine and the Marketplace
Author: Kenman L. Wong
Publisher: University of Chicago Press
Total Pages: 240
Release: 1998
Genre: Medical
ISBN:

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This volume addresses issues raised by the intersections of business and medicine with an ethical assessment of emerging health care arrangements. By focusing on organizational ethics, he offers an integrative framework that seeks to balance patient, societal and corporate interests.


Making a Medical Living

Making a Medical Living
Author: Anne Digby
Publisher: Cambridge University Press
Total Pages: 376
Release: 2002-06-06
Genre: Medical
ISBN: 9780521524513

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A socio-economic history of medical practice from the first voluntary hospital to national health insurance.


Herbal Medicine

Herbal Medicine
Author: Virginia M Tyler
Publisher: Routledge
Total Pages: 241
Release: 2013-10-11
Genre: Health & Fitness
ISBN: 1135420149

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Americans seeking herbal medicines now face confusion and even danger. There is great potential for these medicines to improve the health of consumers--if current regulations can be revised!Herbal Medicine: Chaos in the Marketplace is a prize-winning critique of the regulation and business of herbal medicine in the United States. It is the first book that examines the big picture issues-it tells the story of how the present situation developed, looks at what it means for consumers, compares approaches taken in other industrialized countries, and recommends where we need to go from here. Convenient reference tables provide easy access to information.Concerns about herbal medicines are hitting the headlines regularly, yet no other book has examined the core issues in depth from a public health perspective. Herbal Medicine: Chaos in the Marketplace fills that gap. It is highly relevant today, and you’ll find it will continue to be indispensable reading for years to come as the situation plays out.This balanced, unique, and insightful volume will add to your knowledge of herbal medicine regulation and its impact on consumer health by: framing the limitations of the current situation with brief examples reviewing the regulatory history of herbal medicines in the United States placing the situation in an international context by also examining regulations in Canada, Germany, France, and the United Kingdom illustrating the practical implications of U.S. regulations with six examples that demonstrate how herbal medicines could contribute more to consumer health--and the public health risks associated with the current regulatory situation analyzing the public health issues related to safety, research, clinical practice, consumer interests, business, media, and federal government offering key, high-impact recommendations for future policyConsumers, health care professionals, business people in the domestic and foreign herb industries, researchers, health plan executives, food and drug attorneys and policymakers, as well as educators and students, will all find this book essential to their understanding of the workings of the herbal medicine industry. Visit the author’s website at http://www.herbalchaos.com


Redeeming Marketplace Medicine

Redeeming Marketplace Medicine
Author: Abigail Rian Evans
Publisher: Wipf and Stock Publishers
Total Pages: 201
Release: 2008-04-01
Genre: Religion
ISBN: 1556358415

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Asserting what most Americans already suspect -- that corporate-based managed care places profits over patient care -- theologian Abigail Rian Evans points out that medical experts have reduced health care to medical treatment under arrangements with health insurance plans and HMOs. Her reasoned, practical alternative engages Christian theology, proposing a much broader concept of health care. An important contribution to a critical discussion.


Health Care Market Strategy

Health Care Market Strategy
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
Total Pages: 338
Release: 2018-11-30
Genre: Medical
ISBN: 1284181618

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Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.


Branding Health Services

Branding Health Services
Author: Amy Ziegenfuss
Publisher: Jones & Bartlett Learning
Total Pages: 268
Release: 2000
Genre: Brand name products
ISBN: 9780834211759

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Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.


Medicine and Markets in the Graeco-Roman World and Beyond

Medicine and Markets in the Graeco-Roman World and Beyond
Author: Rebecca Flemming
Publisher: Classical Press of Wales
Total Pages: 245
Release: 2020-01-01
Genre: History
ISBN: 191058990X

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For almost half a century, Vivian Nutton has been a leading figure in the study of ancient (and less ancient) medicine. The field itself has been revolutionised over that time. In this volume distinguished colleagues and former students develop, in his honour, key themes of his ground-breaking scholarship. Spanning from the Bronze Age to the Digital Age, involving the cult of Artemis and the corpuscular theories of Asclepiades of Bithynia, the medicinal uses of beavers and the cost of health-care and wet-nursing, case-histories, remedy exchange and the medical repercussions of political assassination, this book has at its centre the pluralism and diversity of the ancient medical marketplace. The lively interplay between choice and competition, unity and division, communication and debate, so notable in Vivian Nutton's foundational vision of the world of classical medicine, is richly examined across these pages.


Herbs and Roots

Herbs and Roots
Author: Tamara Venit Shelton
Publisher: Yale University Press
Total Pages: 365
Release: 2019-11-26
Genre: Medical
ISBN: 0300249403

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An innovative, deeply researched history of Chinese medicine in America and the surprising interplay between Eastern and Western medical practice Chinese medicine has a long history in the United States, with written records dating back to the American colonial period. In this intricately crafted history, Tamara Venit Shelton chronicles the dynamic systems of knowledge, therapies, and materia medica crossing between China and the United States from the eighteenth century to the present. Chinese medicine, she argues, has played an important and often unacknowledged role in both facilitating and undermining the consolidation of medical authority among formally trained biomedical scientists in the United States. Practitioners of Chinese medicine, as racial embodiments of “irregular” medicine, became useful foils for Western physicians struggling to assert their superiority of practice. At the same time, Chinese doctors often embraced and successfully employed Orientalist stereotypes to sell their services to non-Chinese patients skeptical of modern biomedicine. What results is a story of racial constructions, immigration politics, cross-cultural medical history, and the lived experiences of Asian Americans in American history.