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Mediacology

Mediacology
Author: Antonio Lopez
Publisher: Peter Lang
Total Pages: 200
Release: 2008
Genre: Education
ISBN: 9780820497075
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Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement «text»), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called «media permaculture», which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual's «mediacological niche» in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio López applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.

The Media Ecosystem

The Media Ecosystem
Author: Antonio Lopez
Publisher: North Atlantic Books
Total Pages: 209
Release: 2012-07-10
Genre: Social Science
ISBN: 1583944753
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In The Media Ecosystem, Antonio Lopez draws together the seemingly disparate realms of ecology and media studies to present a fresh and provocative interpretation of the current state of the mass media—and its potential future. Lopez explores the connections between media and the environment, arguing that just as the world's powers have seized and exploited the physical territories and natural resources of the earth, so, too, have they colonized the "cultural commons"—the space of ideas that everyone shares. He identifies the root of the problem in the privileging of "mechanistic" thinking over ecological intelligence, which recognizes that people live in a relationship with every other living thing on the planet. In order to create a more sustainable media ecosystem—just like the preservation of organic ecosystems—we must reconnect our daily media activities to their impact on others and the environment. To become "organic media practitioners," we must become aware of the impact of media use on the environment; recognize media's influence on our perception of time, space, and place; understand media's interdependence with the global economy; be conscious of media's interaction with cultural beliefs; and develop an ethical framework in order to act upon these understandings. Above all, Lopez calls for media producers and consumers alike to bring a sense of ritual and collaboration back to the process of communication, utilizing collective intelligence and supporting a new culture of participation. Containing both wide-reaching analysis and practical tips for more conscious media use, The Media Ecosystem is designed for all those who seek a more sustainable future. The Media Ecosystem is part of the EVOLVER EDITIONS Manifesto Series.

Media Literacy Education in Action

Media Literacy Education in Action
Author: Belinha S. De Abreu
Publisher: Routledge
Total Pages: 274
Release: 2013-12-17
Genre: Language Arts & Disciplines
ISBN: 1135123721
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Media Literacy Education in Action brings together the field’s leading scholars and advocates to present a snapshot of the theoretical and conceptual development of media literacy education—what has influenced it, current trends, and ideas about its future. Featuring a mix of perspectives, it explores the divergent ways in which media literacy is connected to educational communities and academic areas in both local and global contexts. The volume is structured around seven themes: • Media Literacy: Past and Present • Digital Media and Learning • Global Perspectives • Public Spaces • Civic Activism • Policy and Digital Citizenship • Future Connections Compelling, well-organized, and authoritative, this one-stop resource for understanding more about media literacy education across disciplines, cultures, and divides offers the fresh outlook that is needed at this point in time. Globally, as more and more states and countries call for media literacy education more explicitly in their curriculum guidelines, educators are being required to teach media literacy in both elementary and secondary education contexts.

The Handbook of Media Education Research

The Handbook of Media Education Research
Author: Divina Frau-Meigs
Publisher: John Wiley & Sons
Total Pages: 528
Release: 2020-09-23
Genre: Social Science
ISBN: 111916687X
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Over the past forty years, media education research has emerged as a historical, epistemological and practical field of study. Shifts in the field—along with radical transformations in media technologies, aesthetic forms, ownership models, and audience participation practices—have driven the application of new concepts and theories across a range of both school and non-school settings. The Handbook on Media Education Research is a unique exploration of the complex set of practices, theories, and tools of media research. Featuring contributions from a diverse range of internationally recognized experts and practitioners, this timely volume discusses recent developments in the field in the context of related scholarship, public policy, formal and non-formal teaching and learning, and DIY and community practice. Offering a truly global perspective, the Handbook focuses on empirical work from Media and Information Literacy (MIL) practitioners from around the world. The book’s five parts explore global youth cultures and the media, trans-media learning, media literacy and scientific controversies, varying national approaches to media research, media education policies, and much more. A ground breaking resource on the concepts and theories of media research, this important book: Provides a diversity of views and experiences relevant to media literacy education research Features contributions from experts from a wide-range of countries including South Africa, Finland, India, Italy, Brazil, and many more Examines the history and future of media education in various international contexts Discusses the development and current state of media literacy education institutions and policies Addresses important contemporary issues such as social media use; datafication; digital privacy, rights, and divides; and global cultural practices. The Handbook of Media Education Research is an invaluable guide for researchers in the field, undergraduate and graduate students in media studies, policy makers, and MIL practitioners.

Al Jazeera and the Global Media Landscape

Al Jazeera and the Global Media Landscape
Author: Tine Ustad Figenschou
Publisher: Routledge
Total Pages: 226
Release: 2013-10-15
Genre: Language Arts & Disciplines
ISBN: 1135078696
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This book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Author: Eastin, Matthew S.
Publisher: IGI Global
Total Pages: 768
Release: 2010-07-31
Genre: Business & Economics
ISBN: 1605667935
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

The Public Sphere and Media Politics in Malaysia

The Public Sphere and Media Politics in Malaysia
Author: Mohd Azizuddin Mohd Sani
Publisher: Cambridge Scholars Publishing
Total Pages: 245
Release: 2009-01-14
Genre: Political Science
ISBN: 1443803863
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This book analyses Malaysian media from the Jurgen Habermas’ perspectives of “the public sphere” especially from the aspects of bourgeois public sphere, mass press, the commercialisation of the press and refeudalisation. Malaysia has also faced all of those aspects. However, the highlight of this book is the process called defeudalisation. The 2008 General Election has shown that a new public sphere of cyberspace or the Internet and the mobile phone was accessed and utilised significantly and was enough to be used by the opposition in influencing the public to vote them. It became one of the major factors in determining the result of the election which is for the first time the opposition denying the ruling government a two third majority in the parliament and taking control or governing of five states. This new and influential public sphere in Malaysia has reversed the Habermas’ argument of refeudalisation to a process called “Defeudalisation”. However, in creating a civil public sphere for the people to deliberate views, this book also argues that Malaysia needs a responsible media or freedom of the press with social responsibility. This book urges Malaysia to accept the idea or theory of social responsibility and the concept of public journalism in the public sphere. This book is suitable for all interested–politicians, journalists, academia, and students of politics, media studies, laws and Malaysian studies–in the issues of media politics, free press and the role of media in Malaysian society as well as those interested in civil liberties, democratisation, political theory, media theory, law and Malaysian studies.

International Handbook of Media Literacy Education

International Handbook of Media Literacy Education
Author: Belinha S. De Abreu
Publisher: Taylor & Francis
Total Pages: 416
Release: 2017-04-21
Genre: Language Arts & Disciplines
ISBN: 1317240065
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At the forefront in its field, this Handbook examines the theoretical, conceptual, pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and assessment, it incorporates new literacies emerging around connective technologies, mobile platforms, and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted, with contributors from all continents, to show the empirical research being done at the intersection of media, education, and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media, Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture.

The Routledge Companion to Media Studies and Digital Humanities

The Routledge Companion to Media Studies and Digital Humanities
Author: Jentery Sayers
Publisher: Routledge
Total Pages: 786
Release: 2018-05-01
Genre: Social Science
ISBN: 1317549082
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Although media studies and digital humanities are established fields, their overlaps have not been examined in depth. This comprehensive collection fills that gap, giving readers a critical guide to understanding the array of methodologies and projects operating at the intersections of media, culture, and practice. Topics include: access, praxis, social justice, design, interaction, interfaces, mediation, materiality, remediation, data, memory, making, programming, and hacking.

Transformative Practice in Critical Media Literacy

Transformative Practice in Critical Media Literacy
Author: Steve Gennaro
Publisher: Taylor & Francis
Total Pages: 238
Release: 2024-03-31
Genre: Education
ISBN: 1040000967
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Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process. This text highlights the importance of radical pedagogy and critical media literacy to fight back and reclaim higher education as the battleground for democracy and the embodiment of citizenship. Using a global and social justice lens, it explores the transformative potential of critical media literacy in higher education. It also provides real examples of current critical media literacy practices around the globe and of successful experiences inside classrooms. In an era of fake news, this text fulfils the yearning for critical media literacy to permeate higher education by drawing together practitioners and scholars speaking to journalism students, teacher candidates, and to students, scholars, and activists across a variety of spaces in higher education. This book will be a key resource for scholars, students, policymakers, community members and activists interested in education, politics, youth studies, critical theory, intersectionality, social justice and peace studies, activism, critical media literacy, communication, or media studies.